本文選題：廣告薦證 + 商事行為�。� 參考：《華南理工大學(xué)》2015年碩士論文

【摘要】：市場(chǎng)經(jīng)濟(jì)的飛速發(fā)展帶來(lái)了廣告事業(yè)的欣欣向榮,但是市場(chǎng)具有的逐利性、滯后性也導(dǎo)致廣告行業(yè)出現(xiàn)諸多亂象,尤其是近年來(lái)名人進(jìn)行虛假薦證引發(fā)的司法糾紛層出不窮,造成民眾財(cái)產(chǎn)和人身?yè)p失,威脅著社會(huì)公共利益,也影響了廣告行業(yè)的健康發(fā)展。然而我國(guó)的廣告薦證相關(guān)法律一直存在空白,直到2014年終于迎來(lái)了《中華人民共和國(guó)廣告法》的修改,首次確立了“廣告薦證者”獨(dú)立的法律地位,對(duì)廣告薦證行為的規(guī)制終于有了法律的保障,這也是本文產(chǎn)生的背景。然而此次修改也并非盡善盡美仍然存在一些問題。進(jìn)一步完善廣告薦證法律規(guī)制,實(shí)現(xiàn)消費(fèi)者權(quán)利保護(hù)法治化是本文的目的。本文的具體內(nèi)容如下:首先是緒論部分,即關(guān)于本選題的來(lái)源、意義、研究現(xiàn)狀、理論創(chuàng)新點(diǎn)和研究方法的綜述。第一章對(duì)廣告薦證行為進(jìn)行法理分析�？偨Y(jié)廣告薦證的含義與特點(diǎn)、功能,界定廣告薦證行為的性質(zhì),得出廣告薦證行為是一種商事行為,這也是本文的理論創(chuàng)新之處和研究廣告薦證者法律責(zé)任的基礎(chǔ)。第二章以案例分析的形式對(duì)廣告薦證和違法廣告薦證進(jìn)行法律認(rèn)定,然后對(duì)廣告薦證者的法律責(zé)任進(jìn)行邏輯證成。第三章廣告薦證者法律責(zé)任的比較法考察,主要選取了英美法系的美國(guó)、加拿大和大陸法系的日本,這三個(gè)地區(qū)的廣告薦證法律制度都有其特點(diǎn),對(duì)完善中國(guó)的廣告薦證法律制度具有借鑒意義。第四章廣告薦證者責(zé)任立法現(xiàn)狀與完善,總結(jié)我國(guó)目前的立法現(xiàn)狀并提出了自己的五點(diǎn)意見:制定專門的廣告薦證規(guī)范,明確廣告薦證者的義務(wù)與權(quán)利,區(qū)分消費(fèi)者的合理信賴,有條件的適用懲罰性賠償,提高違法成本,增加公法責(zé)任的承擔(dān)。
[Abstract]:The rapid development of the market economy has brought about the flourishing of advertising, but the market has the nature of profit, lag also lead to a lot of confusion in the advertising industry, especially in recent years, celebrity false recommendation caused by the judicial disputes emerge in endlessly. Causes the public property and the personal loss, threatens the social public interest, also has affected the advertisement profession healthy development. However, there have been gaps in the relevant laws on advertising recommendation in our country until 2014, when the "Advertising Law of the people's Republic of China" was finally amended, establishing for the first time the independent legal status of "Advertising Witness". The regulation of advertising recommendation finally has legal protection, which is the background of this paper. However, the revision is not perfect, there are still some problems. The purpose of this paper is to further improve the legal regulation of advertising recommendation and realize the legalization of consumer rights protection. The specific contents of this paper are as follows: first, the introduction part, that is, about the origin, significance, research status, theoretical innovation and research methods of the review. The first chapter analyzes the behavior of advertising recommendation. This paper summarizes the meaning and characteristics of advertising recommendation, defines the nature of advertising recommendation, and concludes that advertising recommendation is a kind of commercial behavior, which is also the theoretical innovation of this article and the basis of studying the legal responsibility of advertising recommendation. In the second chapter, the legal identification of advertisement recommendation card and illegal advertisement recommendation card is made in the form of case analysis, and then the legal responsibility of advertisement recommendation witness is logically proved. The third chapter is a comparative study of the legal liability of the advertising sponsor. It mainly selects the United States, Canada and Japan, which are the common law system, and Japan, which have their own characteristics of the legal system of advertising recommendation and certification in these three regions. It can be used for reference to perfect the legal system of advertising recommendation in China. The fourth chapter is about the status quo and perfection of the legislation on the responsibility of the advertising sponsor, summarizes the current legislative situation of our country and puts forward its own five opinions: to formulate the special advertising recommendation standard, to make clear the duty and right of the advertisement sponsor. Distinguish the reasonable trust of the consumer, apply punitive damages conditional, increase the illegal cost and increase the public liability.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：D922.294

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本文編號(hào)：1985431