本文選題：外資并購 + 馳名商標(biāo)��； 參考：《廣西大學(xué)》2015年碩士論文

【摘要】：外資并購作為外國企業(yè)在華投資的重要手段,為國內(nèi)企業(yè)提供了豐富的資金和先進(jìn)的技術(shù),促進(jìn)了我國經(jīng)濟(jì)的發(fā)展。在外資并購的大潮下,我國的一些企業(yè)遵循市場(chǎng)交易原則,將自有的馳名商標(biāo)出賣給外商或者出資到外商投資企業(yè),這是一種合理的交易行為,理應(yīng)受到尊重和支持。但是,還有一些企業(yè)由于商標(biāo)保護(hù)意識(shí)淡薄,加之現(xiàn)行的法律法規(guī)沒有為我國馳名商標(biāo)提供足夠的保護(hù),致使商標(biāo)權(quán)易主的現(xiàn)象大量發(fā)生,很可能導(dǎo)致外資壟斷我國市場(chǎng),進(jìn)而威脅到國家的經(jīng)濟(jì)安全。本文針對(duì)第二類馳名商標(biāo)持有企業(yè)的現(xiàn)狀,由現(xiàn)象到原因?qū)ξ覈Y名商標(biāo)在外資并購中面臨的危機(jī)進(jìn)行剖析,從企業(yè)自身和國家立法兩方面提出建議,并以法律視角提出了對(duì)策,以尋求外資并購大潮下我國馳名商標(biāo)的保護(hù)之道。本文共分三章。第一章首先對(duì)外資并購與馳名商標(biāo)兩個(gè)概念進(jìn)行界定。第二章對(duì)外資并購中我國馳名商標(biāo)面臨的危機(jī)現(xiàn)狀及原因進(jìn)行了分析。論文認(rèn)為,在外資并購中我國馳名商標(biāo)面臨危機(jī)現(xiàn)狀主要表現(xiàn)為商標(biāo)的所有權(quán)喪失,商標(biāo)被弱化并逐漸退出市場(chǎng)兩個(gè)方面。主要原因在于,企業(yè)主體的商標(biāo)保護(hù)意識(shí)不足和相關(guān)保護(hù)性法律法規(guī)缺失兩方面。第三章重點(diǎn)介紹了外資并購中我國馳名商標(biāo)的保護(hù)戰(zhàn)略,明確以“維護(hù)國家核心經(jīng)濟(jì)安全”為法律完善原則,即并不是一概對(duì)外資收購我國馳名商標(biāo)持否定態(tài)度。在法律規(guī)制的手段上也主要以審查監(jiān)督為主,如不威脅國家核心經(jīng)濟(jì)安全,則仍可同意其收購。具體包括五個(gè)方面：爭(zhēng)取外商投資企業(yè)的控股權(quán),以馳名商標(biāo)使用權(quán)投資,與外方約定外商投資企業(yè)對(duì)商標(biāo)的使用義務(wù),構(gòu)建和完善保護(hù)性法律法規(guī),構(gòu)建和完善法律輔助措施。
[Abstract]:As an important means for foreign enterprises to invest in China, foreign capital mergers and acquisitions have provided rich funds and advanced technology for domestic enterprises and promoted the development of our country's economy. In the tide of foreign capital acquisition, some enterprises in China follow the principle of market transaction and sell their well-known trademarks to foreign investors or invest to foreign invested enterprises. It is a reasonable transaction behavior, and it should be respected and supported. However, some enterprises have a weak awareness of trademark protection, and the existing laws and regulations do not provide enough protection for the well-known trademarks in our country. The phenomenon of the trademark right is prone to occur. It is likely to lead to the monopoly of foreign capital in our market, and then threaten the country. In view of the present situation of the second kind of well-known trademark holding enterprises, this paper analyzes the crisis of the well-known trademarks in the merger and acquisition of foreign capital in China from the phenomenon to the reasons, and puts forward some suggestions from the two aspects of the enterprise itself and the national legislation, and puts forward the countermeasures by the legal perspective, in order to find the protection of the well-known trademarks in the tide of foreign capital merger and acquisition. This article is divided into three chapters. The first chapter first defines the two concepts of foreign capital merger and well-known trademark. The second chapter analyzes the current situation and reasons for the crisis of well-known trademarks in China. The paper holds that the current situation of the crisis in China's well-known trademarks is mainly manifested in the loss of the ownership of the trademark in the foreign capital merger and acquisition. It has been weakened and gradually withdrew from the two aspects of the market. The main reason lies in the lack of consciousness of trademark protection and the lack of two aspects of the relevant protection laws and regulations. The third chapter introduces the protection strategy of well-known trademarks in the foreign capital merger and acquisition in China, and makes it clear that the principle of "safeguarding the national core economic security" is the principle of legal perfection, that is, it is not There is a negative attitude towards foreign investment in the acquisition of well-known trademarks in our country. In the means of legal regulation, it is mainly based on censorship and supervision. If it does not threaten the state's core economic security, it can still agree to its acquisition. It includes five aspects: the controlling right of foreign invested enterprises, the investment of the right to use the famous trademark and the foreign investment. The obligation of enterprises to use trademarks, the construction and improvement of protective laws and regulations, and the construction and improvement of legal auxiliary measures.
【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：D923.43;D922.291.91

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本文編號(hào)：1974508