本文選題：危機(jī)溝通 + 輿情應(yīng)對�。� 參考：《北京行政學(xué)院學(xué)報(bào)》2017年06期

【摘要】：信息缺乏是風(fēng)險(xiǎn)社會(huì)放大的主要原因之一,及時(shí)彌補(bǔ)信息差距是輿情應(yīng)對的重要手段。以山東非法疫苗事件為例,采用內(nèi)容分析法研究了7958條微博數(shù)據(jù),從信息需求和供給兩個(gè)方面分析了信息差距。信息差距既表現(xiàn)為數(shù)量不足,又表現(xiàn)為時(shí)間滯后、結(jié)構(gòu)錯(cuò)位和信任度不高等問題,在事件發(fā)展的不同階段具有不同表現(xiàn)。危機(jī)溝通的優(yōu)先次序應(yīng)依據(jù)信息的數(shù)量和質(zhì)量差距而確定。在案例分析的基礎(chǔ)上,構(gòu)建了新媒體環(huán)境下的危機(jī)溝通模型,主張利用大數(shù)據(jù)分析危機(jī)事件中信息差距,從而對危機(jī)溝通的原則、內(nèi)容、主體和渠道的優(yōu)先性、組合性作出總體安排。
[Abstract]:The lack of information is one of the main reasons for the enlargement of the risk society, and timely bridging the information gap is an important means to deal with public opinion. Taking the illegal vaccine incident in Shandong Province as an example, 7958 Weibo data were studied by content analysis method, and the information gap was analyzed from two aspects of information demand and supply. The information gap is not only a lack of quantity, but also a time lag, a structural dislocation and a low degree of trust. It has different performance in different stages of the development of events. Priorities for crisis communication should be based on the quantitative and qualitative gaps in information. On the basis of case analysis, this paper constructs a crisis communication model under the new media environment, and advocates to use big data to analyze the information gap in crisis events, thus giving priority to the principle, content, subject and channel of crisis communication. Make the overall arrangement by combination.
【作者單位】： 北京師范大學(xué)中國社會(huì)管理研究院/社會(huì)學(xué)院;
【基金】：教育部重大攻關(guān)項(xiàng)目(15JZD027)
【分類號(hào)】：D63;R95
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本文編號(hào)：1940550