新媒體技術(shù)的發(fā)展為網(wǎng)民政治參與提供便利,亦為政府民主管理提供了新形式、新渠道。依托網(wǎng)絡(luò)媒體,熱點(diǎn)事件被飛速討論、轉(zhuǎn)載,引發(fā)網(wǎng)絡(luò)輿論甚至網(wǎng)絡(luò)群體事件。一方面,這有助于網(wǎng)民的政治表達(dá)和社會(huì)關(guān)切的及時(shí)處理;另一方面,鑒于網(wǎng)絡(luò)群體事件的不可控性和可能存在的極端化傾向,政府和官方媒體亟需與新媒體環(huán)境及網(wǎng)絡(luò)文化相融合,從而掌握輿論引導(dǎo)的話語(yǔ)權(quán),實(shí)現(xiàn)對(duì)網(wǎng)絡(luò)群體事件的議程設(shè)置。目前,以社交媒體為平臺(tái)的電子政務(wù)如政府網(wǎng)站、政務(wù)類微博、推特和政務(wù)微信公眾號(hào)等正受到世界各國(guó)政府的廣泛關(guān)注。中國(guó)國(guó)家主席習(xí)近平高度重視新聞?shì)浾撘龑?dǎo)特別是新媒體的發(fā)展:“要把網(wǎng)上輿論工作作為宣傳思想工作的重中之重來(lái)抓”;“各級(jí)黨報(bào)黨刊、電臺(tái)電視臺(tái)要講導(dǎo)向,都市類報(bào)刊、新媒體也要講導(dǎo)向”。然而,面對(duì)紛繁復(fù)雜的網(wǎng)絡(luò)文化,部分電子政務(wù)似乎存在“失語(yǔ)”現(xiàn)象,與網(wǎng)民溝通的能力有待提高。本文以排行第一的政務(wù)微信公眾號(hào)“共青團(tuán)中央”為例,對(duì)其有關(guān)網(wǎng)絡(luò)群體事件“帝吧出征”的報(bào)道進(jìn)行積極話語(yǔ)分析。借助馬丁等提出的話語(yǔ)分析工具中的評(píng)價(jià)系統(tǒng)和識(shí)別系統(tǒng),結(jié)合戈夫曼擬劇論及伯明翰學(xué)派亞文化理論,本文發(fā)現(xiàn),面對(duì)網(wǎng)絡(luò)青年亞文化群體和新媒體傳播環(huán)境,“共青團(tuán)中央...

【文章頁(yè)數(shù)】：127 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
CHAPTER ONE INTRODUCTION
    1.1 Research Orientation
    1.2 Rationale and Significance of the Present Study
    1.3 Research Questions
    1.4 Organization of the Thesis
CHAPTER TWO LITERATURE REVIEW
    2.1 The Notion of New Media and its Impact on State-Public Interaction
    2.2 Government New Media and Internet Mass Event
    2.3 Language-related Studies on Government New Media
        2.3.1 The Abundance of Studies from the Perspectives of Journalism and Public Administration
        2.3.2 The Call for a Discursive Approach from the Perspective of SFL
    2.4 Summary
CHAPTER THREE THEORETICAL FRAMEWORK-AN INTEGRAL APPROACH
    3.1 Combining Positive Discourse Analysis with Three-dimensional Modal(Fairclough1995)
    3.2 Analytical Toolkit by Martin and Rose(2007)
        3.2.1 Appraisal System:Negotiating Attitudes
        3.2.2 Identification System:Tracking Participants
    3.3 Dramaturgical Theory
    3.4 The Subculture Theory of the Birmingham School
CHAPTER FOUR METHODOLOGY
    4.1 Sample Selection
        4.1.1 A Brief Introduction to the Political WeChat Central Committee of Communist Youth League
        4.1.2 A Brief Introduction to the Expedition of Diba
    4.2 Analytical Procedure
CHAPTER FIVE DESCRIPTION AND INTERPRETATION OF LINGUISTIC FEATURES
    5.1 Legitimatizing the Participants
        5.1.1 Introducing the Participants as Mature Youngsters
        5.1.2 Tracking the Participants as Soldiers Guarding the Country
        5.1.3 Defining the Participants Officially
        5.1.4 Summary and Discussion
    5.2 Building Alignments with the Participants
        5.2.1 Introducing the Participants Using Proper Names without Explanation
        5.2.2 Engaging the Participants in the Text by Posting the Screen Shots of Their Statements
        5.2.3 Amplifying the Attitudes of the Participants Through a“war”metaphor
        5.2.4 Summary and Discussion
    5.3 Propagandizing Patriotism and Rationalism
        5.3.1 Appraising Hostile Media with Negative Appreciations
        5.3.2 Appraising the Participants’Activities with Positive Appreciations
        5.3.3 Appraising the Participants with Positive Judgements
        5.3.4 Expressing Positive Affect
        5.3.5 Summary and Discussion
CHAPTER SIX DISCUSSION ON THE CHOICE OF LINGUISTIC RESOURCES
    6.1 The Characteristics of the Subcultures in the Expedition of Diba
        6.1.1 The Resistance Against Foreign Hegemony and Separatists
        6.1.2 A Style of Carnival in the Seeking of National and Political Identity
        6.1.3 The Incorporation by Mainstream Media:Acknowledgment of Positive Aspects and Appealing for Rationalism
    6.2 Summary and Further Discussion
CHAPTER SEVEN CONCLUSIONS
REFERENCES
APPENDICES
    Appendix A
    Appendix B



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