【摘要】：改革開放近40年來,我國(guó)的社會(huì)結(jié)果經(jīng)過了重組,到今天為止,社會(huì)結(jié)構(gòu)形態(tài)仍不穩(wěn)定,依舊處于分化、整合、流動(dòng)的狀態(tài)。雖然我們將社會(huì)單位按照利益獲取能力和生活條件分為了不同的階層,但在認(rèn)知方面卻十分極端,僅存在既得利益集團(tuán)和非既得利益集團(tuán)、強(qiáng)勢(shì)群體和弱勢(shì)群體,以及富人和窮人,由此使復(fù)雜的社會(huì)階層從認(rèn)知上變成了簡(jiǎn)單的形而上學(xué),黑白對(duì)立,脫離現(xiàn)實(shí),造成嚴(yán)重的社會(huì)心態(tài)失衡。在此期間,我國(guó)媒介的發(fā)展也日益精進(jìn),網(wǎng)絡(luò)媒體的發(fā)展徹底改變了人們的生活,紛繁復(fù)雜的媒介組織使網(wǎng)絡(luò)媒介變得充實(shí)且雜亂,傳播失范問題日益嚴(yán)重,這使得原本就失衡的社會(huì)心態(tài)變得更加緊張且具有威脅性。本文認(rèn)為,網(wǎng)絡(luò)媒介作為一個(gè)成熟的社會(huì)組織,負(fù)責(zé)信息的傳遞與意識(shí)形態(tài)的構(gòu)建,與社會(huì)心態(tài)的相互影響十分深遠(yuǎn),為研究社會(huì)心態(tài)與媒介的相互構(gòu)建,應(yīng)從更高層面對(duì)網(wǎng)絡(luò)媒介進(jìn)行剖析。本文第二章對(duì)當(dāng)下網(wǎng)絡(luò)媒體的傳播失范的定義、表現(xiàn)方式以及研究瓶頸進(jìn)行了闡釋,認(rèn)為網(wǎng)絡(luò)媒介自身的角色變化給網(wǎng)絡(luò)媒介傳播失范理論提出了新的課題。本文第三章列舉了當(dāng)下媒介技術(shù)的三大熱門產(chǎn)品,媒介技術(shù)的進(jìn)步與媒介營(yíng)銷方式的多樣化共同沖擊了傳統(tǒng)的傳播倫理框架。本章舉例說明了媒介技術(shù)對(duì)傳播倫理帶來的挑戰(zhàn),認(rèn)為越是經(jīng)過精心營(yíng)銷的傳播事件,越是給當(dāng)事人深刻的痛楚,新生事物的出現(xiàn)勢(shì)必會(huì)帶來新的傳播倫理問題,一味用批判和指責(zé)的眼光去研究失范問題是對(duì)網(wǎng)絡(luò)技術(shù)與媒介發(fā)展的認(rèn)識(shí)不夠深刻的表現(xiàn),制定一系列規(guī)范與制度去控制媒介該怎么傳播,是一種唯心主義的做法也是一個(gè)不切實(shí)際的做法,因?yàn)槊襟w與記者勢(shì)必會(huì)突破這套框架。本文第四章闡釋了社會(huì)心態(tài)與網(wǎng)絡(luò)媒介傳播失范的關(guān)系,認(rèn)為嚴(yán)格意義上的失范是絕對(duì)存在的,媒介由人來操控,有人的意向即缺失了客觀性,網(wǎng)絡(luò)媒介在編輯和傳達(dá)信息時(shí),受“網(wǎng)絡(luò)媒介個(gè)體意向”的主導(dǎo),并時(shí)刻在網(wǎng)絡(luò)“媒介生態(tài)集體意向”的作用下進(jìn)行自我“矯正”,熱點(diǎn)認(rèn)知與迎合意向、痛點(diǎn)認(rèn)知與矛盾激化意向、敏感度認(rèn)知與擦邊球意向、分化度認(rèn)知與小眾化意向等是目前網(wǎng)絡(luò)媒體的主要意向。同時(shí),網(wǎng)絡(luò)媒介的失范現(xiàn)象也時(shí)刻影響受眾的個(gè)體意向,受眾的網(wǎng)絡(luò)媒介這一自由、多元化、匿名化的平臺(tái)上,也充分體現(xiàn)出了符合意向的行為,進(jìn)而促成受眾集體意向與行為的出現(xiàn),引發(fā)一系列網(wǎng)絡(luò)群體事件。第五章分析了網(wǎng)絡(luò)媒介這一特殊的媒介種類,不僅可以從信息文本上影響社會(huì)心態(tài),還由于其符號(hào)“失真”、“超域”情態(tài)、“象征”消費(fèi)等特征引起的各種失范現(xiàn)象,催化畸形的社會(huì)心態(tài)。由此,本文認(rèn)為,應(yīng)積極規(guī)范網(wǎng)絡(luò)傳播紀(jì)律,加強(qiáng)網(wǎng)絡(luò)傳播的法制建設(shè),積極提高網(wǎng)絡(luò)媒介從業(yè)者的職業(yè)素質(zhì)。有關(guān)部門應(yīng)實(shí)時(shí)監(jiān)控網(wǎng)絡(luò)媒介的集體意向,檢測(cè)網(wǎng)絡(luò)輿情,實(shí)時(shí)做出應(yīng)對(duì)策略,在尊重客觀事實(shí)的前提下,均勻調(diào)和網(wǎng)絡(luò)媒介態(tài)度,避免偏激意向的產(chǎn)生與聚合,以免大規(guī)模網(wǎng)絡(luò)群體事件與畸形社會(huì)心態(tài)的產(chǎn)生。
[Abstract]:In the last 40 years of the reform and opening-up, the social results of our country have been reorganized and, as of today, the shape of the social structure is still unstable and still in the state of differentiation, integration and flow. While we divide the social units into different classes in terms of the access and living conditions of the benefits, it is very extreme in terms of cognition, and there are only vested interests and non-vested interests, strong and vulnerable groups, and the rich and the poor, In this way, the complex social class is changed from the cognition to the simple metaphysics, the black and white is the opposite, is divorced from the reality, resulting in a serious social mentality imbalance. During this period, the development of the media in our country is becoming more and more sophisticated, the development of the network media has changed the lives of people, and the complex media organizations have made the network media become full and messy, and the problem of the propagation of the disorder is becoming more and more serious. This has made it more nervous and threatening to have an imbalance in the social mentality. The paper holds that the network media, as a mature social organization, is responsible for the transfer of information and the construction of the ideology, and the mutual influence of the social psychology is far-reaching. In order to study the mutual construction of the social psychology and the medium, the network medium should be analyzed from the higher level. In the second chapter, the definition, expression and the research bottleneck of the network media's propagation anomie are explained, and it is considered that the role change of the network medium has put forward a new problem to the network medium's theory of network medium propagation. The third chapter of this paper lists the three popular products of the present media technology, and the progress of the media technology and the diversification of the medium marketing mode have impacted the traditional communication ethics framework. This chapter is an example of the challenge brought by the media technology to the dissemination of the ethics, and the more profound pain is given to the parties, and the emergence of new things will bring about new communication ethics problems. It is an unpractical way to develop a series of norms and systems to control how the medium should be transmitted, and it is a kind of idealistic approach, which is not a deep understanding of the network technology and the media development, and the development of a series of norms and systems to control the media to spread. Because the media and journalists are bound to break through the framework. In the fourth chapter, the relationship between the social psychology and the network media's propagation is explained, and it is considered that the non-standard of the strict sense is the absolute existence. The medium is controlled by the person. The intention is that the objectivity is missing. The network medium is dominated by the "network medium individual intention" when the information is edited and conveyed. At the same time, under the function of network "the collective intention of the media", self-"correction", hot spot cognition and pandering intention, pain point cognition and contradiction activation intention, sensitivity cognition and edge-to-edge sphere intention, differentiation degree cognition and small-mode intention are the main intention of the present network media. At the same time, the abnormal phenomenon of the network media also influences the individual intention of the audience, the free, diversified and anonymous platform of the audience's network media, and also fully reflects the behavior which is in conformity with the intention, thus contributing to the appearance of the collective intention and behavior of the audience, A series of network group events are initiated. The fifth chapter analyses the special media kind of the network medium, not only can influence the social psychology from the information text, but also because of its symbol distortion ", the superdomain" love state, the symbol "consumption and other characteristics, the social mentality of the deformity. Therefore, in this paper, we should actively regulate the network communication discipline, strengthen the legal construction of the network communication, and actively improve the professional quality of the network media. The relevant departments shall monitor the collective intention of the network media in real time, detect the network public opinion and make the response strategy in real time. So as to avoid the generation of large-scale network group events and abnormal social mentality.
【學(xué)位授予單位】：成都理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G206

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