【摘要】：媒體改革進(jìn)入"深水區(qū)",傳統(tǒng)紙媒在深度融合、整體轉(zhuǎn)型中如何讓采編人員先做到"身入"再做到"深入",在理念上產(chǎn)生化學(xué)反應(yīng)?如何從"一次采訪"升級(jí)為"一次采集",改革新聞生產(chǎn)方式?報(bào)紙要不要做短視頻、怎樣做好短視頻?傳統(tǒng)媒體人為何要從"經(jīng)驗(yàn)化生存"轉(zhuǎn)變?yōu)?數(shù)據(jù)化生存"?內(nèi)容運(yùn)營為什么重要、怎么才能做好?針對(duì)這些傳統(tǒng)主流媒體融合發(fā)展中遇到的熱點(diǎn)痛點(diǎn),本文從實(shí)踐層面給出自己的觀察與思考。
[Abstract]:Media reform into the "deep water area", traditional paper media in the deep integration, the overall transformation of how to let the staff first "into" then "in-depth", in the concept of chemical reactions? How to upgrade from "once interview" to "once collect" and reform the news production mode? Do newspapers want to make short videos, and how to make short videos? Why should traditional media people change from "experience-based survival" to "data-based survival"? Why is content operation important and how can we do it well? In view of the hot spots encountered in the development of traditional mainstream media fusion, this paper gives my own observation and thinking from the perspective of practice.
【作者單位】： 新民晚報(bào);
【分類號(hào)】：G206

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1 王朝陽;;向后轉(zhuǎn),朝回走[J];中國報(bào)業(yè);2013年23期

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本文編號(hào)：2436157