【摘要】：基于中國(guó)日?qǐng)?bào)網(wǎng)農(nóng)民工報(bào)道,運(yùn)用編碼分析方法,圍繞信息產(chǎn)品特征、受眾效用、報(bào)道效果與效率,采用質(zhì)性與量化相結(jié)合方法,分析農(nóng)民工報(bào)道的樣本主題、語(yǔ)義特質(zhì)和內(nèi)容,將信息產(chǎn)品供求理論應(yīng)用于研究報(bào)道主題多元、體現(xiàn)社會(huì)合意與內(nèi)容迭代創(chuàng)新的傳播活動(dòng),闡釋了網(wǎng)絡(luò)經(jīng)濟(jì)視角下媒體價(jià)值重構(gòu)的路徑,彌補(bǔ)了傳播學(xué)議程設(shè)置和框架分析在網(wǎng)絡(luò)媒體價(jià)值研究中的不足,揭示了新媒體價(jià)值創(chuàng)造與報(bào)道及受眾之間的共生關(guān)系。
[Abstract]:Based on the report of migrant workers on China Daily, this paper analyzes the sample theme of migrant workers' reports by using coding analysis method, focusing on the characteristics of information products, audience utility, reporting effect and efficiency, and combining qualitative and quantitative methods. Semantic characteristics and content, applying the theory of supply and demand of information products to the multiple topics of research reports, embodying the communication activities of social agreement and content iteration and innovation, and explaining the path of media value reconstruction in the perspective of network economy. It makes up for the deficiency of communication agenda setting and frame analysis in the study of network media value, and reveals the symbiotic relationship between new media value creation, report and audience.
【作者單位】： 浙江農(nóng)林大學(xué)經(jīng)濟(jì)管理學(xué)院;浙江省農(nóng)民發(fā)展研究中心;
【基金】：教育部人文社會(huì)科學(xué)研究基金項(xiàng)目“農(nóng)民工消費(fèi)分層的影響機(jī)理與政策研究”(14YJC790095) 浙江省高校重大人文社科攻關(guān)計(jì)劃項(xiàng)目“擴(kuò)大內(nèi)需背景下浙江省農(nóng)民工消費(fèi)分化與政策研究”(2013QN059) 浙江省提升高校辦學(xué)水平專項(xiàng)——農(nóng)民發(fā)展研究創(chuàng)新團(tuán)隊(duì)“農(nóng)民收入與消費(fèi)研究項(xiàng)目群”研究成果
【分類號(hào)】：G212

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相關(guān)期刊論文 前8條

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