【摘要】：財(cái)經(jīng)類節(jié)目以財(cái)經(jīng)發(fā)展、經(jīng)濟(jì)事件、商業(yè)人物為主要內(nèi)容,利用播報(bào)、談話、脫口秀等方式呈現(xiàn)在屏幕上,使觀眾了解全球經(jīng)濟(jì)態(tài)勢、認(rèn)識經(jīng)濟(jì)現(xiàn)狀。手機(jī)、攝像機(jī)、照相機(jī)、VR、電腦的不斷發(fā)展和革新,組成了現(xiàn)在網(wǎng)絡(luò)化的新興媒體時代。財(cái)經(jīng)類的新媒體節(jié)目也有所發(fā)展,新媒體財(cái)經(jīng)節(jié)目的節(jié)目形式變得多種多樣。新媒體的財(cái)經(jīng)節(jié)目主持人的語言特點(diǎn)和主持風(fēng)格相對于傳統(tǒng)財(cái)經(jīng)節(jié)目也發(fā)生了改變,從傳統(tǒng)的新聞播音語言特點(diǎn)向更貼近大眾,貼近生活,貼近網(wǎng)絡(luò)熱點(diǎn)方向發(fā)展,主持人語言表達(dá)的個性化也越來越重要。本文利用播音學(xué),傳播學(xué),闡釋學(xué),主持人語言表達(dá)的個性化等相關(guān)理論,對新媒體財(cái)經(jīng)類節(jié)目和新媒體財(cái)經(jīng)節(jié)目中主持的語言風(fēng)格特點(diǎn)做了探索和研究,對于如何做出優(yōu)秀的新媒體財(cái)經(jīng)類節(jié)目以及主持人應(yīng)該如何做到新媒體財(cái)經(jīng)節(jié)目的個性化的主持提出了創(chuàng)新觀點(diǎn)。
[Abstract]:The main contents of financial and economic programs are financial development, economic events and business figures. They are presented on the screen by means of broadcast, talk and talk show, so that the audience can understand the global economic situation and the current economic situation. The development and innovation of mobile phone, camera, camera and VR, computer make up the new media age. The new media programs of finance and economics have also developed, and the program forms of new media financial programs have become various. Compared with the traditional financial programs, the language characteristics and hosting styles of the new media's financial program hosts have also changed. From the traditional features of the language of news broadcasting to the direction of being closer to the masses, close to life and close to the hot spots of the network, The personalization of host language expression is becoming more and more important. Based on the theories of broadcasting, communication, hermeneutics and personalization of host's language expression, this paper explores and studies the language style characteristics of new media financial programs and new media financial programs. Innovative viewpoints are put forward on how to make excellent new media financial and economic programs and how the host should do individualized hosting of new media financial programs.
【學(xué)位授予單位】：四川師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G222.2

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