【摘要】：隨著省級新聞網(wǎng)站影響力日益擴大化,對于新環(huán)境下的省級新聞網(wǎng)站新媒體平臺的深入研究有著較為現(xiàn)實性意義。各個省級新聞網(wǎng)站往往都擔(dān)負(fù)著全省新聞宣傳、輿論引導(dǎo)等各項功能,省級新聞網(wǎng)站對于全省的新聞宣傳也有著不可替代的重要作用,省級新聞網(wǎng)站在全國新聞宣傳體系中也是不可或缺的重要一員,尤其是在各省級新聞網(wǎng)站所在地區(qū)內(nèi)的宣傳價值,是任何新聞網(wǎng)站都比擬不了的。根據(jù)以往統(tǒng)計,絕大多數(shù)的網(wǎng)上時政類新聞信息是由中央和地方重點新聞網(wǎng)站所提供,尤其是在省級媒體中,其時政類新聞成為全省的發(fā)布源頭,在全省新聞宣傳領(lǐng)域中的作用不言而喻。對省級重點新聞網(wǎng)站深入研究可以為整個區(qū)域營造良好的新聞環(huán)境,同時對提升網(wǎng)絡(luò)媒體在受眾中的公信力起到助推作用。研究省級新聞網(wǎng)站新媒體平臺的發(fā)展,需要對省級新聞網(wǎng)站在構(gòu)建新媒體平臺的過程進行系統(tǒng)剖析和研究,并提出相關(guān)發(fā)展建議,有助于完善省級新聞網(wǎng)站在新環(huán)境下理論體系的建立。另外,也有利于規(guī)范省級新聞網(wǎng)站及其新媒體平臺的建設(shè)和運營。在我國現(xiàn)階段的經(jīng)濟體制中,利益多元化使得省級新聞網(wǎng)站在發(fā)展過程中遇到難題。本文將中國江西網(wǎng)新媒體平臺作為研究對象,對網(wǎng)站不同新媒體平臺進行逐一剖析。中國江西網(wǎng)及其新媒體平臺在發(fā)展過程中有著先天性優(yōu)勢,憑借其強大資源優(yōu)勢,牢牢占據(jù)著全省新聞宣傳和輿論引導(dǎo)的頭把交椅,是全省新聞宣傳的主要陣地,作為全省最主流最權(quán)威的媒體,中國江西網(wǎng)新媒體部門依托其強大資源優(yōu)勢,經(jīng)過一段時間發(fā)展,已經(jīng)在全省乃至全國有了一定影響力。筆者在研究生期間曾在中國江西網(wǎng)新聞媒體部門進行了長時間實習(xí)和調(diào)研,對中國江西網(wǎng)新媒體部門有了了解,這也有助于本文研究的展開。本篇論文主要研究中國江西網(wǎng)新媒體平臺的發(fā)展,分析中國江西網(wǎng)在發(fā)展過程新媒體平臺過程中所遇到的問題,是在參與式觀察和訪談?wù){(diào)研的基礎(chǔ)上,并結(jié)合文獻(xiàn)研究、個案分析方法,通過本文研究對中國江西網(wǎng)在發(fā)展新媒體平臺方面提出了借力多平臺、立足本土打造特色、吸納人才以及增強新媒體隊伍建設(shè)等切實可行的發(fā)展方法。
[Abstract]:With the increasing influence of provincial news websites, it is of practical significance to study the new media platform of provincial news websites under the new environment. Each provincial news website is often responsible for all the functions of the province's news propaganda, public opinion guidance, and so on. Provincial news websites also play an irreplaceable role in the province's news propaganda. Provincial news website is also an indispensable member in the national news propaganda system, especially in the region where the provincial news website is in the propaganda value, is no news website can match. According to past statistics, the vast majority of online current and political news information is provided by the central and local key news websites. Especially in the provincial media, its current and political news has become the source of publication throughout the province. The role of propaganda in the province is self-evident. The in-depth study of provincial key news websites can create a good news environment for the whole region and at the same time promote the credibility of the network media in the audience. To study the development of new media platform of provincial news website, it is necessary to systematically analyze and study the process of constructing new media platform of provincial news website, and put forward relevant development suggestions. It is helpful to perfect the establishment of the theory system of provincial news website under the new environment. In addition, also benefit to standardize provincial news website and its new media platform construction and operation. In the present economic system of our country, the diversification of interests makes the provincial news websites encountering difficulties in the process of development. In this paper, the new media platform of Jiangxi net is taken as the research object, and the different new media platforms of the website are analyzed one by one. China Jiangxi Network and its new media platform have congenital advantages in the process of development. Relying on their powerful resource advantages, they firmly occupy the top position of the province's news propaganda and public opinion guidance, and are the main positions of the province's news propaganda. As the most mainstream and authoritative media in the province, the new media department of Jiangxi net of China, relying on its powerful resource advantage, has already had certain influence in the whole province and even the whole country after a period of development. The author has conducted a long period of practice and investigation in the news media department of Jiangxi net in China during the graduate period, and has learned about the new media department of Jiangxi net of China, which is also helpful to the development of this paper. This paper mainly studies the development of the new media platform of Jiangxi net of China, and analyzes the problems encountered in the process of the development of the new media platform of Jiangxi net of China. It is based on the participatory observation and interview investigation, and combined with the literature research. Through the research of this paper, the author puts forward some feasible development methods, such as using the multi-platform to develop the new media platform, based on the local characteristics, absorbing talents and strengthening the construction of the new media team.
【學(xué)位授予單位】：江西財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G206

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 宋光亞;;省級新聞門戶網(wǎng)站對大型線下活動的探索——以中國江西網(wǎng)舉辦的萬人賽事項目“奔跑吧·江西”為例[J];中國傳媒科技;2016年08期

2 光琪凝;;傳統(tǒng)媒體與新媒體融合才有未來[J];青年記者;2015年32期

3 沈春娥;;淺析地方新聞網(wǎng)站發(fā)展之路[J];傳播與版權(quán);2015年10期

4 陳昌鳳;;媒體融合中的全員轉(zhuǎn)型與生產(chǎn)流程再造——從澎湃新聞的實踐看傳統(tǒng)媒體的創(chuàng)新[J];新聞與寫作;2015年09期

5 張明言;;框架視野下的主流媒體官方微博研究——以《人民日報》官方微博為例[J];今傳媒;2013年09期

6 練蒙蒙;邱虎;;地方新聞網(wǎng)站如何對接移動互聯(lián)網(wǎng)[J];中國記者;2013年09期

7 王清穎;;我們的記者、編輯去哪兒了?——訪中、美、英、日媒體人和研究者,看新傳播格局下的人才變化[J];中國記者;2013年07期

8 張文婷;;都市報微信公眾平臺的運營與發(fā)展探索——基于八家都市報微信平臺的研究[J];中國記者;2013年05期

9 崔博;;以微博助力報紙創(chuàng)新發(fā)展[J];記者搖籃;2012年12期

10 王乃新;;地市級新聞網(wǎng)站發(fā)展路徑探索[J];中國報業(yè);2011年19期

相關(guān)碩士學(xué)位論文 前10條

1 蔣潔;地市報的新媒體發(fā)展研究[D];安徽大學(xué);2016年

2 李強;揚州網(wǎng)微信公眾號運營現(xiàn)狀與發(fā)展研究[D];揚州大學(xué);2015年

3 李海;信陽重點新聞網(wǎng)站[D];河南大學(xué);2014年

4 張茜茜;地方新聞網(wǎng)站微博運營現(xiàn)狀與對策研究[D];重慶工商大學(xué);2014年

5 李毅;媒介融合下地方新聞網(wǎng)站發(fā)展的現(xiàn)狀與策略研究[D];西南政法大學(xué);2014年

6 蔣嫦;我國重點新聞網(wǎng)站發(fā)展現(xiàn)狀及對策研究[D];中南大學(xué);2011年

7 申亞妮;地方重點新聞網(wǎng)站新聞內(nèi)容建設(shè)策略研究[D];西北大學(xué);2010年

8 劉夢潔;我國地方報業(yè)集團網(wǎng)站研究[D];中國政法大學(xué);2010年

9 王業(yè)明;省級重點新聞網(wǎng)站的傳播生態(tài)透視[D];南昌大學(xué);2007年

10 蒲曉飛;報紙與新媒體的互動研究[D];四川大學(xué);2007年

，

本文編號：2412050