【摘要】：大眾創(chuàng)業(yè)、萬(wàn)眾創(chuàng)新的時(shí)代下,全民創(chuàng)業(yè)浪潮迭起,關(guān)于創(chuàng)業(yè)者的新聞報(bào)道也越來(lái)越多。本文以《中國(guó)青年報(bào)》2011年至2016年的創(chuàng)業(yè)周刊為研究對(duì)象,每月選取一期,6年共計(jì)72期周刊樣本為研究案例,共計(jì)483篇?jiǎng)?chuàng)業(yè)者報(bào)道。從敘事者、敘事方式(敘事視角和敘事策略)、敘事聚焦(敘事對(duì)象和敘事變化)、敘事立場(chǎng)和敘事價(jià)值五個(gè)方面,對(duì)《中國(guó)青年報(bào)》創(chuàng)業(yè)者報(bào)道的文本特征進(jìn)行解讀和研究。本文分為四個(gè)章節(jié)。第一章,簡(jiǎn)要概述了本選題的研究緣起,梳理研究現(xiàn)狀、研究意義、研究目的及內(nèi)容等,指出選題的研究方法及創(chuàng)新之處。第二章為“《中國(guó)青年報(bào)》創(chuàng)業(yè)者報(bào)道的敘事框架”。對(duì)近六年《中國(guó)青年報(bào)》創(chuàng)業(yè)周刊中的敘事者(缺席敘事者、主動(dòng)敘事者、隱蔽敘事者)、敘事視角(內(nèi)視角、外視角、全知視角)、敘事策略(角度平民化、新聞故事化、情節(jié)戲劇化)分別予以概述和文本解讀,并對(duì)各個(gè)元素出現(xiàn)的頻率進(jìn)行了數(shù)據(jù)分析和總結(jié)。第三章為“《中國(guó)青年報(bào)》創(chuàng)業(yè)者報(bào)道的敘事聚焦”。本章梳理了《中國(guó)青年報(bào)》創(chuàng)業(yè)者報(bào)道的敘事對(duì)象(新聞人物、公眾人物、民間人物),并通過(guò)分析,總結(jié)中青報(bào)近六年在創(chuàng)業(yè)者報(bào)道存在的敘事變化。第四章為“《中國(guó)青年報(bào)》創(chuàng)業(yè)者報(bào)道的敘事立場(chǎng)和敘事價(jià)值”。以前面的研究?jī)?nèi)容為鋪墊,基于創(chuàng)業(yè)者報(bào)道也是媒介進(jìn)行輿論引導(dǎo)的一個(gè)方面,本章概括總結(jié)出《中國(guó)青年報(bào)》創(chuàng)業(yè)者報(bào)道新聞敘事背后呈現(xiàn)的立場(chǎng),探尋其“客觀敘事背后的主觀傾向”,挖掘其報(bào)道的敘事價(jià)值。本文通過(guò)理論研究和數(shù)據(jù)分析發(fā)現(xiàn),在敘事者的分布上,《中國(guó)青年報(bào)》的創(chuàng)業(yè)者報(bào)道廣泛采用隱蔽敘事者的形式,以巧妙達(dá)到說(shuō)服和引導(dǎo)的目的;在敘事方式上,《中國(guó)青年報(bào)》善于運(yùn)用廣角鏡般全知視角,增強(qiáng)內(nèi)容的吸引力;在敘事聚焦上,《中國(guó)青年報(bào)》創(chuàng)業(yè)者報(bào)道多將敘事對(duì)象集中于民間人物上,關(guān)注平民百姓的創(chuàng)業(yè)歷程;同時(shí),筆者在對(duì)樣本的分析整理中發(fā)現(xiàn)六年來(lái)《中國(guó)青年報(bào)》創(chuàng)業(yè)者報(bào)道主要存在著三個(gè)方面的敘事變化:報(bào)道關(guān)注的創(chuàng)業(yè)領(lǐng)域從校園向社會(huì)拓展,關(guān)注的創(chuàng)業(yè)者類型從傳統(tǒng)行業(yè)向互聯(lián)網(wǎng)新產(chǎn)業(yè)轉(zhuǎn)型,創(chuàng)業(yè)者報(bào)道的敘事側(cè)重點(diǎn)從創(chuàng)業(yè)者的創(chuàng)意項(xiàng)目向創(chuàng)業(yè)者本人聚焦;在敘事立場(chǎng)上,《中國(guó)青年報(bào)》不斷增加報(bào)道的豐富度,敘事內(nèi)容導(dǎo)向性強(qiáng),立足草根創(chuàng)業(yè)者,合理表達(dá)創(chuàng)業(yè)群體訴求,堅(jiān)持適度原則。其敘事價(jià)值主要在于挖掘報(bào)道深度,傳播創(chuàng)業(yè)精神,具有社會(huì)影響力。
[Abstract]:Mass entrepreneurship, the era of innovation, the wave of national entrepreneurship, more and more news about entrepreneurs. This paper takes the "China Youth Daily" from 2011 to 2016 as the research object, selects the monthly sample of 72 issues of Weekly as the research case, altogether 483 entrepreneur reports. From five aspects: narrator, narrative mode (narrative perspective and narrative strategy), narrative focus (narrative object and narrative change), narrative position and narrative value, this paper interprets and studies the text characteristics reported by entrepreneurs in China Youth Daily. This paper is divided into four chapters. The first chapter briefly summarizes the origin of this topic, combing the research status, research significance, research purpose and content, and points out the research methods and innovations. The second chapter is the narrative framework of entrepreneur's report in China Youth Daily. In the past six years, the narrator (absent narrator, active narrator, covert narrator), narrative perspective (internal perspective, external perspective, omniscient perspective), narrative strategy (from the perspective of populism, news story) in China Youth Daily Weekly is introduced. Plot dramatization) are summarized and the text is interpreted, and the frequency of each element is analyzed and summarized. The third chapter is the narrative focus of the entrepreneurs' report in China Youth Daily. This chapter combs the narrative objects (news figures, public figures, folk figures) reported by entrepreneurs in China Youth Daily, and summarizes the narrative changes reported by Zhongqing newspaper in the past six years. The fourth chapter is the narrative position and narrative value of the entrepreneurs reported by China Youth Daily. Based on the previous research content, and based on the fact that entrepreneur report is also an aspect of media leading public opinion, this chapter summarizes the position behind the news narrative of entrepreneur report in China Youth Daily. Explore its "subjective tendency behind objective narration" and excavate the narrative value of its report. Through theoretical research and data analysis, this paper finds that, in the distribution of narrators, the entrepreneurs of China Youth Daily widely use the form of hidden narrators, in order to subtly achieve the purpose of persuasion and guidance. In the way of narration, the China Youth Daily is good at making use of the wide angle of view of all knowledge as a mirror to enhance the attraction of the content. In the narrative focus, the "China Youth Daily" entrepreneurs reported that most of the narrative objects focused on the folk figures, paying attention to the common people's entrepreneurial process; At the same time, in the analysis of the sample, the author finds that there are three main narrative changes in the entrepreneur report of China Youth Daily in the past six years: the entrepreneurial field that the report focuses on extends from the campus to the society. The types of entrepreneurs concerned are changing from traditional industries to new industries on the Internet. The narrative focus of entrepreneurs' reports focuses on the focus from creative projects of entrepreneurs to entrepreneurs themselves. In terms of narrative standpoint, the China Youth Daily continuously increases the richness of the report, the narrative content is strong, based on grassroots entrepreneurs, reasonable expression of entrepreneurial group demands, adhere to the principle of moderation. Its narrative value mainly lies in digging the depth of report, spreading entrepreneurship and having social influence.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G212

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本文編號(hào)：2345105