【摘要】：中國(guó)人自古以來(lái)看重“家國(guó)”情懷,上到國(guó)家,下到小家,二者密不可分�！睹献印吩�:“天下之本在國(guó),國(guó)之本在家,家之本在身�！毙〖沂菄�(guó)家的縮影,國(guó)家是小家的延伸。而作為彰顯民族文化的高規(guī)格綜藝晚會(huì),春晚更是無(wú)時(shí)不刻地通過(guò)“家國(guó)”形象與廣大中華兒女形成情感共鳴,傳遞中華文化。隨著社會(huì)變遷,時(shí)代發(fā)展,春晚已成為中央電視臺(tái)經(jīng)典的文化品牌,也逐漸成為國(guó)人接受并習(xí)慣的年文化之一。每年除夕夜辭舊迎新之際,春晚這位中華兒女的老朋友都會(huì)如約而至,在熱烈祥和的氛圍中,不僅成為加深全球華人民族認(rèn)同感的紐帶,更是向世界展示美好中國(guó)的窗口。本文主要對(duì)新世紀(jì)以來(lái)央視春晚中的“家國(guó)”形象建構(gòu)進(jìn)行研究,其結(jié)構(gòu)分為:緒論與三章。緒論主要包括研究緣起,相關(guān)概念界定,文獻(xiàn)綜述與研究方法。第一章,從全球化語(yǔ)境,民族崛起與日常生活三個(gè)維度對(duì)春晚中的“家國(guó)”形象建構(gòu)進(jìn)行梳理和分析。其中全球化語(yǔ)境中包括異國(guó)文化交流與兩岸三地齊聚兩方面,民族崛起維度包括少數(shù)民族、科技領(lǐng)域、體育事業(yè)、軍事國(guó)防、抗擊災(zāi)情等五方面,日常生活維度包括社會(huì)之家與小家庭兩個(gè)方面。第二章,根據(jù)前文的梳理與分析,試總結(jié)新世紀(jì)以來(lái)央視春晚中“家國(guó)”形象建構(gòu)的特征:顯性呈現(xiàn)與隱形呈現(xiàn)相結(jié)合;貼近實(shí)際,以小見大;上下結(jié)合,強(qiáng)調(diào)主旋律。同時(shí)提出其中存在的問(wèn)題:重欣賞性,輕內(nèi)容性;重說(shuō)教性,輕娛樂性;以及難以滿足現(xiàn)代青年的多元需求。第三章,針對(duì)前文中的問(wèn)題提出相應(yīng)對(duì)策與建議:對(duì)于重欣賞性,輕內(nèi)容性的問(wèn)題,建議加強(qiáng)節(jié)目實(shí)質(zhì)內(nèi)容;對(duì)于重說(shuō)教性,輕娛樂性的問(wèn)題,建議豐富晚會(huì)呈現(xiàn)方式;對(duì)于難以滿足現(xiàn)代青年多元需求的問(wèn)題,建議嘗試新鮮的互動(dòng)手段。全文通過(guò)梳理,分析出新世紀(jì)以來(lái)央視春晚對(duì)于“家國(guó)”形象的多層面建構(gòu),并總結(jié)其特征,指出其問(wèn)題,提供了相應(yīng)的思考與建議。
[Abstract]:Since ancient times, Chinese people have attached great importance to the feelings of "family and country." the two are inseparable. "the foundation of the world lies in the country, the foundation of the country at home, and the foundation of the home," Mencius said. Small family is the epitome of the country, the country is the extension of small family. The Spring Festival Gala, as a high standard variety party to highlight the national culture, always conveys Chinese culture by forming emotional resonance with the broad masses of Chinese people through the image of "home and country". With the change of society and the development of the times, Spring Festival Gala has become the classic cultural brand of CCTV, and has gradually become one of the year culture accepted and used by Chinese people. On New year's Eve, the Spring Festival Gala, an old friend of the Chinese people, will come as promised. In a warm and peaceful atmosphere, it will not only serve as a link to deepen the global Chinese national identity, but also serve as a window to show the world a better China. This paper studies the image construction of CCTV Spring Festival Gala since the new century, and its structure is divided into introduction and three chapters. The introduction mainly includes the origin of the research, the definition of relevant concepts, literature review and research methods. The first chapter, from the globalization context, the national rise and the daily life three dimensions to the Spring Festival Gala "home country" image construction carded and analyzed. In the context of globalization, there are two aspects of foreign cultural exchanges and the convergence of the two sides of the strait. The dimensions of national rise include five aspects: ethnic minorities, scientific and technological fields, sports, military defense, and fighting against disasters. The dimension of daily life includes two aspects: social family and small family. The second chapter, according to the previous analysis, tries to summarize the characteristics of the image construction of "home and country" in the Spring Festival Gala of CCTV since the new century: the combination of dominant presentation and invisible presentation; close to reality, through a small part to see the whole; the combination of up and down, emphasizing the main melody. At the same time, the problems are put forward: emphasizing appreciation, neglecting content, emphasizing moralism, neglecting entertainment, and difficult to meet the diverse needs of modern youth. In the third chapter, the author puts forward the corresponding countermeasures and suggestions for the problems mentioned above: to emphasize appreciation, not content, to strengthen the substantive content of the program, to enrich the presentation mode of the evening party for the problem of emphasizing lecture and light entertainment; In view of the difficulty in meeting the diverse needs of modern youth, it is suggested to try fresh means of interaction. Through combing, the paper analyzes the multi-level construction of CCTV Spring Festival Gala on the image of "home and country" since the new century, summarizes its characteristics, points out its problems, and provides corresponding thoughts and suggestions.
【學(xué)位授予單位】：西南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G222

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本文編號(hào)：2315303