【摘要】：媒體融合時代,傳統(tǒng)報業(yè)也在積極擁抱新技術(shù)、構(gòu)建新平臺,探索融媒時代的紙媒轉(zhuǎn)型之路。蕭山日報社構(gòu)建形式多樣的多元傳播矩陣格局,打造開放、合作的扁平化運(yùn)營平臺,通過"中央廚房"式的采編流程再造,達(dá)到強(qiáng)化傳播力和建立新的商業(yè)模式的目的,為全媒體融合發(fā)展探索出了一條新路。
[Abstract]:In the era of media integration, the traditional newspaper industry is also actively embracing new technologies, building new platforms and exploring the road of paper media transformation in the era of media fusion. The Xiaoshan Daily newspaper set up a multivariate transmission matrix pattern in various forms, created an open and cooperative flat operation platform, and achieved the purpose of strengthening the communication power and establishing a new business model through the reengineering of the "central kitchen" style collection and editing process. For the development of all media integration to explore a new way.
【作者單位】： 江蘇廣播電視總臺教育頻道;南京大學(xué)新聞傳播學(xué)院;
【分類號】：G219.24

【參考文獻(xiàn)】

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1 何煒;魏賀;張e，

本文編號：2280051