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試論中國電視選秀節(jié)目的現(xiàn)狀及對策

發(fā)布時間:2018-10-15 16:30
【摘要】:當(dāng)今社會科技發(fā)展迅速,各類電子產(chǎn)品充斥在人類生活之中,傳統(tǒng)媒體傳播載體——電視,卻并沒有因此被淘汰。由于收看目標(biāo)人群廣,又有政府官方支持,電視節(jié)目仍舊在文化傳播、影視宣傳中占據(jù)舉足輕重的位置。在這個視覺文化愈加盛行的今天,人們的欣賞水平和追求水平普遍性地不斷提高,傳統(tǒng)的電視節(jié)目已經(jīng)漸漸無法滿足大眾口味。各類形式不一、內(nèi)容豐富、設(shè)計新穎的電視節(jié)目層出不窮,為吸引人群的觀看,節(jié)目中花樣百出、力搏觀眾的眼球。一時的新鮮感在節(jié)目初期吸引不少觀眾,但這也不是長久之計,因此會導(dǎo)致一種現(xiàn)狀的發(fā)生,往往因為擺脫不了老式電視節(jié)目的構(gòu)架而在節(jié)目后期嚴重“掉粉”,被迫中斷制作?v觀當(dāng)前各類電視節(jié)目我們不難發(fā)現(xiàn),電視選秀節(jié)目以極強的沖擊力吸引眼球,由于擁有大量的觀眾而穩(wěn)穩(wěn)占據(jù)在各大電視臺。由于這些選秀節(jié)目帶來十分巨大的經(jīng)濟效益,有些選秀節(jié)目甚至一夜走紅,牢牢地吸引到各個影視界的目光。就當(dāng)前中國的電視選秀節(jié)目而言,往往陷入了類型化、模式化泛濫的趨勢,同時,因過分的強調(diào)“宏大場面、炫目舞美”,而無視選秀節(jié)目品格的人文化走向。下文中,就以我國電視節(jié)目中最近幾年出現(xiàn)的收視率比較火爆的幾欄歌唱類選秀節(jié)目為例,對目前中國電視選秀節(jié)目展開分析。通過查找資料、制作對比表格、引用文獻等研究方法分析例子中那些歌唱類選秀節(jié)目的節(jié)目特點和設(shè)計模塊以討論我國現(xiàn)今選秀類的節(jié)目存在的缺陷,然后提出自己的看法和建議:要豐富節(jié)目文化內(nèi)涵,創(chuàng)新節(jié)目模式,制作公開公平,才能擔(dān)當(dāng)起電視媒體應(yīng)有的責(zé)任,使電視選秀節(jié)目良性發(fā)展下去。
[Abstract]:Nowadays, with the rapid development of science and technology, all kinds of electronic products are flooded in human life, but the traditional media carrier, television, has not been eliminated. Because of the wide target audience and government support, TV programs still play an important role in cultural communication. In this visual culture more and more popular today, people's level of appreciation and pursuit of the level of universal improvement, the traditional television programs have gradually been unable to meet the popular taste. Various forms, rich content, novel design of television programs emerge in order to attract the crowd to watch, the variety of programs, the audience's eyeball. The novelty of the moment attracted a lot of viewers at the beginning of the program, but this is not a long-term solution, so it will lead to the occurrence of a kind of status quo, often because it is difficult to get rid of the structure of the old-fashioned television program and then seriously "lose powder" in the later stage of the program. Forced to interrupt production. Looking at all kinds of TV programs, it is not difficult to find that TV talent shows attract eyeballs with a strong impact, because of having a large number of viewers, they are firmly occupied in the major TV stations. Because of the enormous economic benefits brought by these draft shows, some of the draft shows have even become popular overnight, attracting the attention of various film and television circles. As far as the current Chinese TV talent shows are concerned, they are often caught in the trend of typicalization and patternization. At the same time, because of the excessive emphasis on "grand scenes, dazzling beauty", the trend of human culture ignores the character of draft shows. In the following part, taking the popular TV programs in recent years as an example, this paper analyzes the current TV draft programs in China. By looking up data, making comparative tables, citing research methods such as literature and other research methods, this paper analyzes the program characteristics and design modules of those singing talent shows in order to discuss the defects of the current draft programs in our country. Then put forward their own views and suggestions: to enrich the cultural connotation of the program, to innovate the program model, to make open and fair, in order to assume the due responsibility of the television media, to make TV talent show benign development.
【學(xué)位授予單位】:南昌大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2016
【分類號】:G222

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