微博參與下的集體行動形成與消解機制研究
發(fā)布時間：2018-10-12 12:26
【摘要】：近幾年來,微博越來越深地滲透到集體行動中,微博集體行動成為集體行動發(fā)展的新勢頭。在微博的介入下,集體行動呈現(xiàn)出新的樣貌,其蔚然發(fā)展之勢,使我們不得不以更寬廣的視野、更多面的視角來看待這一社會現(xiàn)象。正是在這一背景下,筆者選擇微博集體行動為研究對象,對其形成和消解機制進行分析,以期對微博集體行動的內(nèi)在生成邏輯有更加深刻的認識。論文整體采用的是集體行動研究的社會學取向,運用個案分析和訪談調(diào)查等研究方法,在對微博集體行動的概念定義與分類的基礎上,闡釋其從意識萌芽、展開行動到最終消解的完整生命歷程。論文首先分析了集體意識的覺醒過程。本文沿著微博中群體形成的軌跡,分別探討了群體邊界標記形成,群體成員找尋之旅,群體維持與群體流動的三個過程,這三個過程的完成使“群體”的邊界在微博中逐漸凸顯出來。心理學研究認為集體是群體發(fā)展的更高階段,相比群體,集體有更強的整體性和更高的團結(jié)度。在微博中,群體到集體的轉(zhuǎn)變是通過群體成員之間的儀式互動達成的。儀式互動是集體意識覺醒的重要一步,其核心機制是高度的相互關(guān)注和高度的情感連帶,經(jīng)由儀式互動,個體完成了由“我”到“我們”的心理認同。集體認同感——“我們”——的形成并不能必然導致集體行動的發(fā)生,從集體認同感到集體行動,還需要經(jīng)歷一個動員的過程。在微博行動集體中,存在著不同的角色分工,包括行動倡導者、行動參與者、行動旁觀者和反行動者。其中因具有某種“不確定性領(lǐng)域”而成為行動倡導者的微博用戶在微博集體行動動員中的作用尤為重要。微博集體行動倡導者通過運用框架化策略對集體行動相關(guān)事件以及集體行動賦予某種意義,以吸引更多人參與到集體行動中來。這種框架化策略主要包括框架搭橋、框架擴大、框架延伸、框架轉(zhuǎn)換以及框架借用。應當說,微博集體行動的發(fā)生場域并不局限于微博,線上線下的連接是微博集體行動中不可忽視的一個部分。根據(jù)連接主體的不同,連接又可以分為主動型線上線下連接和被動型線上線下連接。主動型線上線下連接的主體是集體行動者本身,其形成是不同角色的行動者基于成本／風險——收益考量后的結(jié)果,被動型線上線下連接的主體包括傳統(tǒng)媒體和政府部門兩類,不同的連接主體的連接路徑各不相同。微博集體行動不可能“長盛不衰”,隨著時間的發(fā)展,其總會因各種各樣的原因而被消解。本文認為,其原因可大體分為內(nèi)部與外部兩方面。內(nèi)部原因包括共同關(guān)注焦點消褪使儀式互動無法完成、微博謠言泛濫使集體行動框架“破損”以及行動目標達成,行動集體自動解散：外部原因包括政府部門的控制與引導和微博平臺的商業(yè)化和娛樂化侵蝕了公共表達空間。
[Abstract]:In recent years, Weibo has penetrated into the collective action more and more deeply. Weibo collective action has become a new momentum of collective action development. Under the intervention of Weibo, collective action presents a new appearance, and its development trend makes us have to look at this social phenomenon from a broader perspective and more perspectives. It is under this background that the author chooses Weibo's collective action as the object of study, and analyzes its formation and resolution mechanism in order to have a deeper understanding of the inner generative logic of Weibo's collective action. The whole thesis adopts the sociological orientation of collective action research, using case analysis and interview investigation and other research methods, on the basis of defining and classifying Weibo's concept of collective action, explains its sprout from consciousness. The complete course of life from action to final resolution. The paper first analyzes the awakening process of collective consciousness. Following the path of group formation in Weibo, this paper discusses the formation of group boundary markers, the search of group members, the maintenance of groups and the flow of groups. The completion of these three processes makes the boundary of "group" gradually prominent in Weibo. Psychological research holds that collectivity is a higher stage of group development. Compared with group, collective has stronger integrity and higher degree of unity. In Weibo, the transition from group to group is achieved through the ritual interaction between group members. Ritual interaction is an important step in the awakening of collective consciousness, and its core mechanism is high mutual concern and high emotional connection. Through ritual interaction, the individual completes the psychological identity from "I" to "us". The formation of collective identity-"we"-can not necessarily lead to collective action, from collective identity to collective action, we also need to go through a mobilization process. There are different roles in Weibo's collective action, including action advocate, action participant, action bystander and counteractor. Among them, Weibo user who became the action advocate because of some "uncertain field" plays a very important role in the collective action mobilization of Weibo. Weibo's collective action advocates give some meaning to collective action related events and collective action by using frame strategy in order to attract more people to participate in collective action. This framing strategy mainly includes frame bridging, frame expansion, frame extension, frame conversion and frame borrowing. It should be said that the field of Weibo's collective action is not limited to Weibo, and the connection between line and line is a part that cannot be ignored in Weibo's collective action. According to the different connecting bodies, the connection can be divided into active line and subline connection and passive line connection. The main body of active online and offline connection is the collective actor itself, and its formation is the result of cost / risk- benefit consideration of different actors. The passive online and offline main body includes traditional media and government departments. The connection paths of different connecting bodies are different. Weibo's collective action can not last forever. As time goes on, it will be eliminated for various reasons. In this paper, the reasons can be divided into internal and external aspects. Internal reasons include the fading of the common focus, the inability to complete the ritual interaction, the proliferation of rumors by Weibo, which "damaged" the framework for collective action, and the achievement of action goals. Collective disbandment: the external reasons include the control and guidance of the government and the commercialization and entertainment of Weibo platform which erode the public expression space.
【學位授予單位】：南京師范大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：G206
，
本文編號：2266106
[Abstract]:In recent years, Weibo has penetrated into the collective action more and more deeply. Weibo collective action has become a new momentum of collective action development. Under the intervention of Weibo, collective action presents a new appearance, and its development trend makes us have to look at this social phenomenon from a broader perspective and more perspectives. It is under this background that the author chooses Weibo's collective action as the object of study, and analyzes its formation and resolution mechanism in order to have a deeper understanding of the inner generative logic of Weibo's collective action. The whole thesis adopts the sociological orientation of collective action research, using case analysis and interview investigation and other research methods, on the basis of defining and classifying Weibo's concept of collective action, explains its sprout from consciousness. The complete course of life from action to final resolution. The paper first analyzes the awakening process of collective consciousness. Following the path of group formation in Weibo, this paper discusses the formation of group boundary markers, the search of group members, the maintenance of groups and the flow of groups. The completion of these three processes makes the boundary of "group" gradually prominent in Weibo. Psychological research holds that collectivity is a higher stage of group development. Compared with group, collective has stronger integrity and higher degree of unity. In Weibo, the transition from group to group is achieved through the ritual interaction between group members. Ritual interaction is an important step in the awakening of collective consciousness, and its core mechanism is high mutual concern and high emotional connection. Through ritual interaction, the individual completes the psychological identity from "I" to "us". The formation of collective identity-"we"-can not necessarily lead to collective action, from collective identity to collective action, we also need to go through a mobilization process. There are different roles in Weibo's collective action, including action advocate, action participant, action bystander and counteractor. Among them, Weibo user who became the action advocate because of some "uncertain field" plays a very important role in the collective action mobilization of Weibo. Weibo's collective action advocates give some meaning to collective action related events and collective action by using frame strategy in order to attract more people to participate in collective action. This framing strategy mainly includes frame bridging, frame expansion, frame extension, frame conversion and frame borrowing. It should be said that the field of Weibo's collective action is not limited to Weibo, and the connection between line and line is a part that cannot be ignored in Weibo's collective action. According to the different connecting bodies, the connection can be divided into active line and subline connection and passive line connection. The main body of active online and offline connection is the collective actor itself, and its formation is the result of cost / risk- benefit consideration of different actors. The passive online and offline main body includes traditional media and government departments. The connection paths of different connecting bodies are different. Weibo's collective action can not last forever. As time goes on, it will be eliminated for various reasons. In this paper, the reasons can be divided into internal and external aspects. Internal reasons include the fading of the common focus, the inability to complete the ritual interaction, the proliferation of rumors by Weibo, which "damaged" the framework for collective action, and the achievement of action goals. Collective disbandment: the external reasons include the control and guidance of the government and the commercialization and entertainment of Weibo platform which erode the public expression space.
【學位授予單位】：南京師范大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：G206
，
本文編號：2266106
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