OTT TV的中美發(fā)展圖景對(duì)比與展望
發(fā)布時(shí)間：2018-10-10 20:50
【摘要】：中國(guó)OTT TV的發(fā)展圖景與美國(guó)最本質(zhì)的區(qū)別在于美國(guó)是一個(gè)開(kāi)放式的OTT系統(tǒng),用戶可以根據(jù)自己的習(xí)慣在網(wǎng)絡(luò)與電視載體上定制各種各樣的服務(wù)與內(nèi)容。OTT TV在中國(guó)發(fā)展的初期,確實(shí)也經(jīng)歷了自由的時(shí)期,OTT TV制造商如雨后春筍般出現(xiàn),但質(zhì)量良莠不齊。版權(quán)問(wèn)題與低成本的終端設(shè)備隱患讓OTT TV市場(chǎng)陷入混亂。
[Abstract]:The most essential difference between the development of OTT TV in China and that of the United States is that the United States is an open OTT system. According to their habits, users can customize various services and content. OTT TV on the Internet and TV carriers in the early stages of their development in China. It is true that, OTT TV manufacturers have sprung up at a time of freedom, but the quality is mixed. Copyright issues and low-cost terminal equipment trouble OTT TV market into chaos.
【作者單位】： 中國(guó)傳媒大學(xué);
【分類號(hào)】：G229.1
本文編號(hào)：2263201
[Abstract]:The most essential difference between the development of OTT TV in China and that of the United States is that the United States is an open OTT system. According to their habits, users can customize various services and content. OTT TV on the Internet and TV carriers in the early stages of their development in China. It is true that, OTT TV manufacturers have sprung up at a time of freedom, but the quality is mixed. Copyright issues and low-cost terminal equipment trouble OTT TV market into chaos.
【作者單位】： 中國(guó)傳媒大學(xué);
【分類號(hào)】：G229.1
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