融媒體時代內(nèi)容為王的建構(gòu)與創(chuàng)新
發(fā)布時間:2018-10-10 16:22
【摘要】:網(wǎng)絡(luò)技術(shù)的發(fā)展改變了傳播形態(tài)和輿論格局,傳統(tǒng)媒體處于一個轉(zhuǎn)型發(fā)展的關(guān)鍵時期,升至國家戰(zhàn)略高度的媒體融合,是新聞媒體當(dāng)前和今后一個時期面臨的重要課題和任務(wù)。在媒體融合改革中,優(yōu)質(zhì)內(nèi)容依然是報社以"不變"應(yīng)對"萬變"的法寶,是應(yīng)對變革的利器,并從做好新聞產(chǎn)品內(nèi)容、做好可視化服務(wù)內(nèi)容、做好非報經(jīng)濟(jì)產(chǎn)品內(nèi)容等方面著手,促使內(nèi)容在不同媒介間的轉(zhuǎn)換與流動,從而實現(xiàn)媒介深度融合。
[Abstract]:The development of network technology has changed the mode of communication and the pattern of public opinion. The traditional media is in a critical period of transition and development, and the media integration to the height of national strategy is an important subject and task facing the news media at present and in a period to come. In the reform of media integration, high-quality content is still a magic weapon for newspapers to deal with "change" with "no change" and a sharp weapon for dealing with change, and from doing a good job of news product content and visual service content, In order to realize the deep integration of media, the content of non-reporting economic products should be changed and flowing among different media.
【作者單位】: 濮陽日報社;濮陽日報社綜合新聞部;濮陽日報社總編室;
【分類號】:G219.2
,
本文編號:2262451
[Abstract]:The development of network technology has changed the mode of communication and the pattern of public opinion. The traditional media is in a critical period of transition and development, and the media integration to the height of national strategy is an important subject and task facing the news media at present and in a period to come. In the reform of media integration, high-quality content is still a magic weapon for newspapers to deal with "change" with "no change" and a sharp weapon for dealing with change, and from doing a good job of news product content and visual service content, In order to realize the deep integration of media, the content of non-reporting economic products should be changed and flowing among different media.
【作者單位】: 濮陽日報社;濮陽日報社綜合新聞部;濮陽日報社總編室;
【分類號】:G219.2
,
本文編號:2262451
本文鏈接:http://sikaile.net/xinwenchuanbolunwen/2262451.html
最近更新
教材專著