【摘要】：本文采取理論與實證研究相互結(jié)合的方法,探究醫(yī)務(wù)人員對醫(yī)療報道的態(tài)度。首先從社會熱點(diǎn)與大眾關(guān)注焦點(diǎn)的角度提出文章所研究的問題,以醫(yī)務(wù)人員為研究對象,從媒體的醫(yī)療報道入手,分析現(xiàn)今醫(yī)療報道內(nèi)容呈現(xiàn)出的偏向性。結(jié)合理論進(jìn)行研究分析,經(jīng)過文獻(xiàn)查閱和試調(diào)研,筆者編制"醫(yī)務(wù)人員對醫(yī)療報道態(tài)度研究調(diào)查問卷"。綜合相關(guān)學(xué)科知識,筆者認(rèn)為醫(yī)務(wù)人員對于醫(yī)療報道的態(tài)度由認(rèn)知,情感和行為三個維度組成,醫(yī)療報道內(nèi)容中的偏向性對這三個維度的影響都有體現(xiàn)。筆者對濟(jì)南市六家三甲醫(yī)院的主要科室的醫(yī)務(wù)人員進(jìn)行了調(diào)查,發(fā)現(xiàn)醫(yī)務(wù)人員對于現(xiàn)今醫(yī)療報道的態(tài)度大致相同,但是受個體因素差異影響而有所偏差,區(qū)別因素主要為:性別、年齡、所在科室、工作職稱和工作年限五大方面。結(jié)合相關(guān)因素并輔以實證進(jìn)行數(shù)據(jù)分析,結(jié)果表明,醫(yī)務(wù)人員(不包括家人、朋友中有從事新聞行業(yè)者)對于醫(yī)療報道及新聞媒體的態(tài)度變化基本上來源于醫(yī)療報道的影響。這種影響與變化反映到現(xiàn)實的社會關(guān)系當(dāng)中,將會影響到醫(yī)務(wù)人員對待新聞采訪者的態(tài)度,繼而影響到醫(yī)療報道,可以說這是一個閉環(huán)影響,改變現(xiàn)狀只能從內(nèi)部突破。但這種影響并不是絕對的,醫(yī)務(wù)人員對于媒體的態(tài)度尚處于理性思考的范圍之內(nèi),期待雙方關(guān)系緩和是醫(yī)療界的普遍愿望。通過這次實地調(diào)查證實了醫(yī)療界對于日后改善醫(yī)患關(guān)系和新聞界關(guān)系秉持著一種樂觀的態(tài)度,這種態(tài)度傾向?qū)σ院笳嬲龑崿F(xiàn)醫(yī)療報道內(nèi)容優(yōu)化,醫(yī)患關(guān)系緩和都有著一定積極意義。本文在調(diào)查研究的基礎(chǔ)上,結(jié)合傳播學(xué)、心理學(xué)等相關(guān)學(xué)科理論探討新聞媒體、醫(yī)療機(jī)構(gòu)、受眾如何三軌并行。在當(dāng)前這個媒體塑造生活并成為生活一部分的時代,對于新聞報道的準(zhǔn)確性的要求愈發(fā)嚴(yán)格。醫(yī)療報道是除醫(yī)院本身技術(shù)與服務(wù)外的第二個對外展示的窗口,稍有不慎會帶來社會對醫(yī)療這個敏感行業(yè)的集體仇視。新聞工作者要深入了解,吸取醫(yī)務(wù)人員的意見建議。作為醫(yī)療機(jī)構(gòu)除做好本職工作外,也應(yīng)采取有效的公關(guān)應(yīng)對機(jī)制,加強(qiáng)與新聞行業(yè)的溝通交流。作為受眾應(yīng)有基本的信息素養(yǎng),不能以訛傳訛。愿本文的研究成果能為改善當(dāng)前緊張的醫(yī)患關(guān)系,促進(jìn)社會和諧發(fā)展帶來一絲幫助。
[Abstract]:This paper explores the attitude of medical staff towards medical reporting by combining theoretical and empirical research. First of all, from the point of social focus and public focus, this paper puts forward the research issues, taking medical personnel as the research object, starting with the medical reports of the media, analyzes the bias of the contents of the medical reports nowadays. Through literature review and trial investigation, the author compiled the questionnaire of Medical staff's attitude to Medical reporting. Synthesizing the relevant knowledge, the author thinks that the attitude of medical staff to medical report consists of three dimensions: cognition, emotion and behavior, and the influence of bias in the content of medical report on these three dimensions is reflected. The author investigated the medical staff in the main departments of the six third Class A hospitals in Jinan, and found that the attitude of the medical staff towards the present medical report was roughly the same, but there were some deviations due to the difference of individual factors. The main distinguishing factors are gender, age, department, job title and working life. Combined with relevant factors and empirical data analysis, the results show that the change of attitude of medical staff (not including family members and friends who are engaged in the news industry) to medical reports and news media basically comes from the influence of medical reports. This kind of influence and change reflects in the realistic social relations, will affect the medical staff's attitude towards the news interviewer, then affects the medical report. It can be said that this is a closed loop influence, the change present situation can only break through from the inside. But this kind of influence is not absolute, the medical personnel's attitude to the media is still in the scope of rational thinking, it is the common wish of the medical profession to expect the relations between the two sides to ease. Through this field investigation, it has been confirmed that the medical sector has an optimistic attitude towards improving the relationship between doctors and patients and the press in the future. This attitude tends to optimize the content of medical reports in the future. The relaxation of doctor-patient relationship has certain positive significance. On the basis of investigation and research, this paper discusses how the news media, medical institutions and audiences can be paralleled by combining the theories of communication, psychology and other related disciplines. In this era of media shaping life as a part of life, the accuracy of news reports is increasingly demanding. Medical report is the second window of display besides the technology and service of the hospital itself. A little carelessness will lead to the collective hatred of the sensitive industry of medical treatment. Journalists should have a thorough understanding and draw on the opinions and suggestions of medical staff. As a medical institution, in addition to its own work, it should also adopt an effective public relations mechanism to strengthen communication and communication with the news industry. As the audience should have basic information literacy, can not be misinformed. May the research result of this paper help to improve the current tense doctor-patient relationship and promote the harmonious development of society.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G212

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