【摘要】：國(guó)有廣電在網(wǎng)絡(luò)升級(jí)中尋找新增長(zhǎng)點(diǎn),具有版權(quán)交易和增值搭載能力的內(nèi)容方顯王者風(fēng)范,擴(kuò)張性資產(chǎn)融合和捕捉新贏利業(yè)務(wù)是當(dāng)前資產(chǎn)整合的重要?jiǎng)酉�。未�?lái),需要解決基礎(chǔ)建設(shè)與"微笑曲線"的矛盾,做好"牌照全"與"業(yè)務(wù)強(qiáng)"的匹配。在全國(guó)一張網(wǎng)和NGB(下一代廣播電視網(wǎng))的大趨勢(shì)下,富有大智慧的頂層設(shè)計(jì)和落實(shí)于用戶(hù)關(guān)系的基層探索,二者不可或缺。
[Abstract]:State-owned radio and television in the network upgrade to find new growth points, with copyright trading and value-added carrying capacity of content to show the style of the king, expansionary assets integration and capture new profitable business is the current important trend of asset integration. In the future, we need to solve the contradiction between infrastructure construction and "smile curve", and make a good match between "license plate" and "strong business". Under the general trend of a national network and NGB (next Generation Radio and TV Network), the top-level design with great wisdom and the grass-roots exploration of user relations are indispensable.
【作者單位】： 洛陽(yáng)師范學(xué)院;
【基金】：河南省哲學(xué)社會(huì)科學(xué)規(guī)劃項(xiàng)目“大數(shù)據(jù)背景下河南電視媒體融合發(fā)展研究”〈項(xiàng)目編號(hào):2015BXW012〉研究成果
【分類(lèi)號(hào)】：G229.2-F

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