中國網(wǎng)絡劇發(fā)展困境及出路
發(fā)布時間:2018-08-30 13:19
【摘要】:正互聯(lián)網(wǎng)高速發(fā)展,在變革媒介形態(tài)的同時,也對社會環(huán)境與受眾生活方式產(chǎn)生了影響。網(wǎng)絡劇近年來高速發(fā)展,已經(jīng)擺脫了初期題材單一、抄襲嚴重、制作粗糙、藝術性缺乏、廣告植入泛濫等形象標簽,產(chǎn)量和質(zhì)量都實現(xiàn)了重要突破。2014年,全國共制作并上線的網(wǎng)絡劇為205部,共2918集,成為當之無愧的網(wǎng)絡劇元年。12015年,超級網(wǎng)絡劇登場,網(wǎng)絡劇向著更加成熟和完善的方向持續(xù)發(fā)展。2016年初,國家新聞出版廣電總局對網(wǎng)絡劇審查制定了
[Abstract]:With the rapid development of Internet, it has influenced the social environment and the life style of the audience. With the rapid development of network drama in recent years, it has got rid of the single theme of the initial period, plagiarism seriously, rough production, lack of artistry, widespread advertising and other image labels, and has achieved important breakthroughs in output and quality in 2014. A total of 2918 episodes of online drama have been produced and launched in the country, making it the first year of a well-deserved online drama. In 2015, the supernetwork drama was launched, and the network drama continued to develop in a more mature and perfect direction. In early 2016, The State Administration of Press, publication, Radio, Film and Television has formulated a plan to censor online drama.
【作者單位】: 中南大學文學與新聞傳播學院;南京大學新聞傳播學院;
【分類號】:G229.2-F
本文編號:2213196
[Abstract]:With the rapid development of Internet, it has influenced the social environment and the life style of the audience. With the rapid development of network drama in recent years, it has got rid of the single theme of the initial period, plagiarism seriously, rough production, lack of artistry, widespread advertising and other image labels, and has achieved important breakthroughs in output and quality in 2014. A total of 2918 episodes of online drama have been produced and launched in the country, making it the first year of a well-deserved online drama. In 2015, the supernetwork drama was launched, and the network drama continued to develop in a more mature and perfect direction. In early 2016, The State Administration of Press, publication, Radio, Film and Television has formulated a plan to censor online drama.
【作者單位】: 中南大學文學與新聞傳播學院;南京大學新聞傳播學院;
【分類號】:G229.2-F
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