【摘要】：伴隨著新媒體的日新月異,在新聞報(bào)道中頻繁地出現(xiàn)了以下現(xiàn)象:隨著新聞事件的逐漸推進(jìn),事件的真相也隨著高漲的關(guān)注度出現(xiàn)持續(xù)逆轉(zhuǎn),最后演變成和最初新聞原貌完全顛覆的結(jié)局,這就是“反轉(zhuǎn)新聞”。反轉(zhuǎn)新聞的層出不窮極大危害了社會信任體系的構(gòu)建,嚴(yán)重打擊了媒體的公信力,在社會上引起了極不好的影響。而反轉(zhuǎn)新聞的出現(xiàn)并非偶然事件,其本身的內(nèi)容敘事、傳播要素、傳播過程模式等特點(diǎn)都為新聞反轉(zhuǎn)現(xiàn)象的出現(xiàn)埋下了伏筆。在反轉(zhuǎn)新聞持續(xù)增多的情況下,及時(shí)的發(fā)現(xiàn)其完整的傳播概況,根據(jù)傳播模式特點(diǎn)找出頻現(xiàn)原因,并針對性地提出遏制措施極其必要。本文貫徹“理論指導(dǎo)實(shí)踐”的原則,通過梳理2013-2016年的39件新聞反轉(zhuǎn)大事件,運(yùn)用了“議程設(shè)置”、“意見領(lǐng)袖”、“刻板印象”等相關(guān)的傳播理論知識,結(jié)合前人的經(jīng)典傳播模式模型,從中摸索出反轉(zhuǎn)新聞背后的普適傳播模式——非線性多循環(huán)微傳播模式,并根據(jù)傳播關(guān)鍵五要素,發(fā)現(xiàn)了新聞反轉(zhuǎn)頻現(xiàn)的原因,以期根據(jù)理論研究所得,提出相應(yīng)的治理措施,從傳播過程中去矯治這種非正常的新聞傳播現(xiàn)象。
[Abstract]:With the rapid development of new media, the following phenomena occur frequently in news reports: with the gradual advancement of news events, the truth of events also continues to reverse with the rising attention. In the end, it turns out to be a completely subversive ending of the original news, which is called "reverse news". The emergence of reverse news in endlessly endangers the construction of social trust system, seriously attacks the credibility of the media, and causes a very bad influence on the society. However, the emergence of reverse news is not an accidental event, and its characteristics such as content narration, communication elements and the mode of communication process all provide the foreshadowing for the emergence of news reversal phenomenon. Under the condition that the reverse news continues to increase, it is necessary to find out the complete communication situation in time, to find out the cause of frequent occurrence according to the characteristics of the communication mode, and to put forward the containment measures accordingly. This paper carries out the principle of "Theory guiding practice", combs 39 major news events in 2013-2016, and applies relevant communication theory knowledge, such as "agenda setting", "opinion Leader", "stereotype" and so on. Combined with the classical communication model of predecessors, the universal propagation model behind reverse news, the nonlinear multi-cycle micropropagation model, is found out from the model, and according to the five key elements of communication, the reason of news reversal frequency is found. In order to study the theory, put forward the corresponding measures, from the process of communication to correct this abnormal phenomenon of news dissemination.
【學(xué)位授予單位】：暨南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G219.2

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本文編號：2163855