自二十世紀八十年代以來,語類分析為語言學(xué)與應(yīng)用語言學(xué)研究提供了重要的分析框架,幫助人們參與并解釋特定的交際事件;并且,在此分析方法上衍生的教學(xué)法能使學(xué)習(xí)者快速掌握必要的知識和技能,從而在各種特定的交際情景中做到游刃有余。語類分析理論在發(fā)展過程中形成了三大流派,即專門用途英語流派、悉尼流派和新修辭流派。這三大流派的研究工作闡明了學(xué)術(shù)、職業(yè)以及其他領(lǐng)域中各種語篇的構(gòu)建及使用過程。然而,這些流派的語類分析一直以標準和傳統(tǒng)語類形式為研究重點,過分強調(diào)了理想化、簡單化和純凈的語言形式,忽視了現(xiàn)實世界中語類的復(fù)雜、動態(tài)和不斷變化的特點,這也是現(xiàn)有語類分析領(lǐng)域的欠缺和不足。 本論文通過探討廣告語類對政治競選演講的侵殖,嘗試彌補上述語類分析領(lǐng)域的研究不足。本研究汲取三大語類理論流派的各自優(yōu)點,從語言學(xué)、社會認知和社會批判三維視角、語境和文本兩個層次全面、深入地進行分析。本研究的語料庫包括三十篇印刷廣告和五篇政治競選演講稿。研究以定性為主,僅有少量的定量分析。 本論文共分六章。第一章簡要介紹了研究背景、研究目的和論文的布局。第二章廣泛回顧了相關(guān)研究的文獻,闡明本研究擬突破的方向;第三章系統(tǒng)構(gòu)建了研究框架...

【文章頁數(shù)】：227 頁

【文章目錄】：
Acknowledgements
Abstract
摘要
List of Tables and Figures
Chapter 1 Introduction
    1.1 Background
    1.2 Research Objective
    1.3 Organization of the Dissertation
Chapter 2 Literature Review
    2.1 The Evolution of Genre Theory
        2.1.1 Discourse
        2.1.2 Register Analysis and Genre
        2.1.3 Functional Analysis and Genre
        2.1.4 Interactional Analysis and Evolution of Genre Analysis
    2.2 Schools of Genre Theory
        2.2.1 The ESP School
        2.2.2 Sydney School
        2.2.3 The New Rhetoric School
    2.3 Key Concepts in Genre Theory
        2.3.1 The Definition of Genre
        2.3.2 Discourse Community
        2.3.3 Genre, Register and Discipline
        2.3.4 Genre and Text Type
    2.4 Genre, Power, Politics and Political Speeches
        2.4.1 Genre and Power
        2.4.2 Genre and Politics
        2.4.3 Political Discourse and Technology
        2.4.4 Current Analytical Approaches to Political Discourse
        2.4.5 History of Political Speeches and Existing Studies
    2.5 Generic Colonization and Genre Colony
Chapter 3 Methodology
    3.1 Research Perspectives
    3.2 Analytical Framework
    3.3 Research Process
Chapter 4 Analysis of Print Advertisements in Action
    4.1 Definition of Advertising Genre
    4.2 Types of Advertising and Selection of Data
    4.3 Contextual Analysis
        4.3.1 Communicative Purposes
        4.3.2 Situational Context
            4.3.2.1 Mode
            4.3.2.2 Field
            4.3.2.3 Tenor
            4.3.2.4 Situational Constraints
        4.3.3 Other Socio-cultural Factors
    4.4 Textual Analysis
        4.4.1 Establishing Credentials
            4.4.1.1 Functions and Semantic Patterns
            4.4.1.2 Linguistic Features
            4.4.1.3 Combination of Two Steps and Embedding of Establishing Credentials
        4.4.2 Presenting the Product and Product Differentiation
            4.4.2.1 Offering the Product
            4.4.2.2 Essential Detailing of the Offer & Indicating Value of the Offer
        4.4.3 Endorsements
            4.4.3.1 Functions and Semantic Patterns
            4.4.3.2 Linguistic Features
        4.4.4 Offering Incentives
        4.4.5 Using Pressure Tactics
            4.4.5.1 Functions and Semantic Patterns
            4.4.5.2 Linguistic Features
        4.4.6 Soliciting Response
            4.4.6.1 Functions and Semantic Patterns
            4.4.6.2 Linguistic Features
        4.4.7 Headlines
            4.4.7.1 Functions and Semantic Patterns
            4.4.7.2 Linguistic Features
        4.4.8 Overall Traits of Print Advertisements
Chapter 5 Analysis of Political Campaign Speeches in Action
    5.1 Definition of Political Genres
    5.2 Political Campaign Speech and Selection of Data
    5.3 Contextual Analysis
        5.3.1 Contextual Configurations of Speech Samples
        5.3.2 Discussion of Contextual Parameters in Political Campaign Speeches
            5.3.2.1 Communicative Purposes
            5.3.2.2 Mode
            5.3.2.3 Tenor
            5.3.2.4 Field
            5.3.2.5 Political Campaign Institutions
            5.3.2.6 Socio-cultural Factors
    5.4 Textual Analysis
        5.4.1 Textual Configurations of Speech Samples
        5.4.2 Discussion of Generic Structure in Political Campaign Speeches
            5.4.2.1 Establishing Credentials
            5.4.2.2 Presenting the Candidacy and Candidate Differentiation
            5.4.2.3 Endorsements
            5.4.2.4 Offering Incentives
            5.4.2.5 Soliciting Response
            5.4.2.6 Expressing Gratitude
        5.4.3 Discussion of Linguistic Features in Political Campaign Speeches
            5.4.3.1 Pronouns
            5.4.3.2 Action Verbs
            5.4.3.3 Tense
            5.4.3.4 Argumentative Connectiveness
            5.4.3.5 Absence of Hesitation
            5.4.3.6 Emotive Words
            5.4.3.7 Stress Words
            5.4.3.8 Overemphasis
            5.4.3.9 Rhetorical Questions
            5.4.3.10 Repetition and Parallelism
            5.4.3.11 Verbal Irony and Sarcasm
            5.4.3.12 Metaphors
            5.4.3.13 Number Games
        5.4.4 Discussion of Overall Traits in Political Campaign Speeches
            5.4.4.1 Central and Peripheral Moves
            5.4.4.2 Priority in Speeches
            5.4.4.3 Informal Tone
Chapter 6 Conclusion
    6.1 Summary of the Study
        6.1.1 Similarities and Differences in Communicative Purposes
        6.1.2 Similarities and Differences in Generic Structures
        6.1.3 Similarities and Differences in Linguistic Features
        6.1.4 Colonization of Advertising Genre in Political Campaign Speeches
        6.1.5 Evolution of Political Campaign Speeches
    6.2 Significance of the Study
    6.3 Limitations of the Study
    6.4 Suggestions for Further Research
Bibliography
Appendix
    A: Print Advertisements
    B: Political Campaign Speeches



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