The Interactive Meaning in Recruitment Posters: A Multimodal
發(fā)布時間：2021-12-18 01:11
隨著科學技術,網絡技術和設計的快速發(fā)展,人們交流方式發(fā)生了巨大的變化。多模態(tài)成為我們生活中不可或缺的一部分。同時,多模態(tài)話語分析也逐漸擺脫傳統(tǒng)話語分析的束縛,自成一派。招聘海報作為一種多模態(tài)語篇在激烈的人才市場中受到海報設計者和應聘者的關注。招聘海報多模態(tài)語篇中的圖像研究是對韓禮德社會符號學的擴展延伸,它把圖像看做是一種交際的資源。本論文將根據(jù)克里斯和凡·勒文的視覺語法以及馬丁的評價理論所構造多模態(tài)理論框架,研究分析招聘海報的態(tài)度意義,從而更好的解讀多模態(tài)海報語篇的互動意義。論文分析表明在態(tài)度意義上看圖像和文字之間存在兩種關系。一種是共示,圖像和文字共同表達態(tài)度意義,從而引起對招聘海報的評價,更好的揭示招聘海報中的互動意義。第二種是互補,當圖像或者文字的某些模態(tài)不能表達態(tài)度意義時,由另一種進行補充表達。海報通過激發(fā)態(tài)度意義,恰當?shù)睦脙烧哧P系,能夠達到招聘單位和應聘者之間的互動,促成合約的簽署。該論文的分析再次證明克里斯和凡·勒文的視覺語法和馬丁的評價理論的結合能夠應用于分析多模態(tài)語篇的互動意義。
【文章來源】： 劉建設 西安外國語大學
【文章頁數(shù)】：81 頁
【學位級別】：碩士
【文章目錄】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
CHAPTER I INTRODUCTION
1.1 Research Background
1.2 Purpose and Significance of the Study
1.3 Organization of the Thesis
CHAPTER II LITERATURE REVIEW
2.1 Introduction
2.2 Key Notions Concerning Multimodality
2.2.1 Definition of Multimodality
2.2.2 Key Concepts Concerning Multimodality
2.2.3 Multiliteracies
2.3 Contributions of Systemic Functional Theories to MDA
2.4 Overview of Multimodal Discourse Analysis
2.4.1 Transition from DA to MDA
2.4.2 Previous Studies on MDA
2.5 Recruitment Posters
2.5.1 Definition of Poster
2.5.2 Traditional Approach to the Study of Posters
2.5.3 Linguistic Approach to the Study of Posters
2.6 Summary
CHAPTER III FRAMEWORK OF ANALYSIS
3.1 Visual Grammar
3.1.1 Background
3.1.2 Visual Grammar Framework
3.2 Appraisal Theory
3.2.1 Attitude
3.2.2 Engagement
3.2.3 Graduation
3.3 A Proposed Model for the Present Study
CHAPTER IV ATTITUDE IN RECRUITMENT POSTERS
4.1 Introduction
4.2 Research Questions
4.3 Data Collection
4.4 Analytical Procedures
4.4.1 Attitude Construction
4.4.2 Realization of Attitude Values in language and visual images
4.4.3 Relations between Verbiage and Visuals
4.5 Interaction in Recruitment Posters
4.5.1 Co-instantiation in Encoding Attitude in Multimodal Recruitment Posters
4.5.2 Complementarity in Encoding Attitude in Multimodal Recruitment Posters
4.6 Summary
CHAPTER V CONCLUSION
5.1 Major Findings of This Study
5.2 Implications of the Study
5.3 Limitations of the Present Study
REFERENCES
APPENDIXES
本文編號：3541326
【文章來源】： 劉建設 西安外國語大學
【文章頁數(shù)】：81 頁
【學位級別】：碩士
【文章目錄】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
CHAPTER I INTRODUCTION
1.1 Research Background
1.2 Purpose and Significance of the Study
1.3 Organization of the Thesis
CHAPTER II LITERATURE REVIEW
2.1 Introduction
2.2 Key Notions Concerning Multimodality
2.2.1 Definition of Multimodality
2.2.2 Key Concepts Concerning Multimodality
2.2.3 Multiliteracies
2.3 Contributions of Systemic Functional Theories to MDA
2.4 Overview of Multimodal Discourse Analysis
2.4.1 Transition from DA to MDA
2.4.2 Previous Studies on MDA
2.5 Recruitment Posters
2.5.1 Definition of Poster
2.5.2 Traditional Approach to the Study of Posters
2.5.3 Linguistic Approach to the Study of Posters
2.6 Summary
CHAPTER III FRAMEWORK OF ANALYSIS
3.1 Visual Grammar
3.1.1 Background
3.1.2 Visual Grammar Framework
3.2 Appraisal Theory
3.2.1 Attitude
3.2.2 Engagement
3.2.3 Graduation
3.3 A Proposed Model for the Present Study
CHAPTER IV ATTITUDE IN RECRUITMENT POSTERS
4.1 Introduction
4.2 Research Questions
4.3 Data Collection
4.4 Analytical Procedures
4.4.1 Attitude Construction
4.4.2 Realization of Attitude Values in language and visual images
4.4.3 Relations between Verbiage and Visuals
4.5 Interaction in Recruitment Posters
4.5.1 Co-instantiation in Encoding Attitude in Multimodal Recruitment Posters
4.5.2 Complementarity in Encoding Attitude in Multimodal Recruitment Posters
4.6 Summary
CHAPTER V CONCLUSION
5.1 Major Findings of This Study
5.2 Implications of the Study
5.3 Limitations of the Present Study
REFERENCES
APPENDIXES
本文編號：3541326
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