旅游景點介紹語篇是旅游語篇的一個小分支,作為一種推銷手段,其主要目的是向潛在顧客提供旅游信息,并最終說服他們購買旅游產(chǎn)品。隨著新技術(shù),尤其是多媒體技術(shù)的發(fā)展,人們獲取旅游信息的渠道已經(jīng)發(fā)生巨大變化,網(wǎng)絡(luò)成為獲取信息主要渠道之一。景點介紹網(wǎng)絡(luò)旅游語篇的意義生成過程涉及到多種符號資源互動,具有多模態(tài)特征。然而,對這種文本類型的研究過去以單模態(tài)為主,鑒于理論研究與實際情況之間的巨大差距,本文主要研究旅游語篇的多模態(tài)特征。多模態(tài)話語分析是話語分析的一個分支,主要研究各種符號資源之間的互動及意義生成機(jī)制。作為一種有效手段,多模態(tài)話語分析已經(jīng)被應(yīng)用于紙質(zhì)文本、超文本和三維物體的研究。多模態(tài)語篇分析不是關(guān)注某種符號資源,而是研究各種符號的意義生成及符際互補(bǔ)機(jī)制（intersemiotic complementarity）。本研究從旅游官方網(wǎng)站收集了30篇旅游景點介紹文章作為語料,并進(jìn)一步分成兩個分支:15篇中文旅游語篇和15篇英文語篇。本研究的分析框架是建立在簡內(nèi)特?瓊斯的多模態(tài)分析基礎(chǔ)之上,包括:采用定量分析的多模態(tài)成分分析（Multimodal Content Analysis）和采用定性分析的... 

【文章來源】：中國海洋大學(xué)山東省 211工程院校 985工程院校 教育部直屬院校

【文章頁數(shù)】：91 頁

【學(xué)位級別】：碩士

【文章目錄】：
摘要
Abstract
List of Figures
List of Tables
List of Abbreviations
Chapter One Introduction
    1.1 Social Background
    1.2 Theoretical Background
    1.3 Rationale for Choosing the Topic
    1.4 Purpose of the Study
    1.5 Organization of the Thesis
Chapter Two Literature Review
    2.1 Introduction
    2.2 Tourist Information Text: Monomodal Perspectives
        2.2.1 The Attributes and Functions of Tourist Information Text
        2.2.2 Tourist Information Text: Linguistic Perspective
        2.2.3 Summary
    2.3 A Survey of Multimodal Discourse Analysis
        2.3.1 A General Introduction to MDA
        2.3.2 Key Tenets
    2.4 Application of MDA in different Medium
        2.4.1 MDA in Three Dimensional Material Objects in Space
        2.4.2 MDA in Hypertext
        2.4.3 MDA in Printed Pages
Chapter Three Methodology
    3.1 Data Collection
    3.2 General Research Design of This Thesis
    3.3 An Overview of Multimodal Content Analysis
        3.3.1 A General Introduction to MCA
        3.3.2 Image of Screen: the Unit of Analysis
    3.4 Categorization of Content Analysis
        3.4.1 Types of Visuals
        3.4.2 Location of Visuals on Screen
        3.4.3 Visual Density and Proportion of Visual Blocks to Text Blocks
        3.4.4 Types of Text Blocks
        3.4.5 Types and Functions of Interactivity
        3.4.6 Types of Animation
    3.5 Limitations of Content Analysis
Chapter Four Results of MCA and Discussion
    4.1 Types of Visuals
        4.1.1 Metafunctional Foregrounded Visual Categories
        4.1.2 Experientially-foregrounded Visuals
        4.1.3 Interpersonally-foregrounded Visuals
        4.1.4 Textually-foregrounded Visuals
    4.2 Visual Density and Proportion of Visual Blocks to Text Blocks
    4.3 Location of Visuals
    4.4 The Content Analysis of Text Blocks
        4.4.1 Analysis of Experientially-oriented Text Blocks
        4.4.2 Analysis of Interpersonally-oriented Text Blocks
        4.4.3 Analysis of Textually-oriented Text Blocks
    4.5 Interactivity
    4.6 Summary
Chapter Five Multimodal Discourse Analysis: A Qualitative Analysis of Web-page Based TIT
    5.1 The Ideational Intersemiotic Complementarity
        5.1.1 Introduction
        5.1.2 Qualitative Analysis of the General Title
        5.1.3 Qualitative Analysis of the Map
        5.1.4 Qualitative Analysis of the Image and Video Gallery
        5.1.5 Qualitative Analysis of the Main Text
    5.2 The Interpersonal Intersemiotic Complementarity
        5.2.1 The Intersemiotic Reinforcement of Address
        5.2.2 The Intersemiotic Attitudinal Congruence or Dissonance
Chapter Six Discussion
    6.1 Answer to Research Questions
    6.2 Theoretical Implications of This Study
    6.3 Practical Implications of This Study
Chapter Seven Conclusion
    7.1 The Major Findings
    7.2 Significances of This Thesis
    7.3 Research Limitations
References
Appendix
Acknowledgements
Resume
List of Publications


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