本文選題：語(yǔ)言輿情 + 社會(huì)語(yǔ)言生活�。� 參考：《語(yǔ)言文字應(yīng)用》2017年01期

【摘要】：本文分析了近年來(lái)自媒體環(huán)境中語(yǔ)言輿情事件頻發(fā)的時(shí)代背景和現(xiàn)狀,依據(jù)價(jià)值累加理論從六個(gè)方面對(duì)語(yǔ)言輿情事件的形成機(jī)制進(jìn)行探討。通過(guò)對(duì)典型語(yǔ)言輿情案例的統(tǒng)計(jì)分析,總結(jié)了語(yǔ)言輿情傳播過(guò)程中的四個(gè)特征。針對(duì)這些特點(diǎn),就語(yǔ)言文字管理部門(mén)如何利用自媒體提高輿論傳播公信力、影響力、傳播力、引導(dǎo)力提出了對(duì)策建議。
[Abstract]:This paper analyzes the background and present situation of the frequent occurrence of language public opinion events in the media environment in recent years, and discusses the formation mechanism of language public opinion events from six aspects according to the theory of value accumulation. Through the statistical analysis of typical language public opinion cases, four characteristics of language public opinion communication are summarized. In view of these characteristics, this paper puts forward some countermeasures and suggestions on how to improve the credibility, influence, power and guidance of public opinion dissemination by the language and character management department.
【作者單位】： 教育部語(yǔ)言文字應(yīng)用研究所;科大訊飛股份有限公司;
【基金】：國(guó)家社科基金項(xiàng)目“自媒體影響下語(yǔ)言文字熱點(diǎn)輿情量化研究及語(yǔ)言輿情庫(kù)建設(shè)”(項(xiàng)目編號(hào)11CYY019)的階段性成果 教育部語(yǔ)言文字信息管理司委托項(xiàng)目“語(yǔ)言輿情監(jiān)測(cè)研究”的資助
【分類(lèi)號(hào)】：H002
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本文編號(hào)：1793483