本文選題：多模態(tài)隱喻　切入點(diǎn)：模態(tài)功能　出處：《西南大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：電視公益廣告因其獨(dú)特性以及藝術(shù)性的表現(xiàn)手法變得越來越流行。對(duì)于電視公益廣告的研究也隨之開始流行。大多數(shù)電視公益廣告用一個(gè)事物解釋另一個(gè)事物,即是說,電視公益廣告具有隱喻性。電視公益廣告由圖畫,聲音等模態(tài)所呈現(xiàn),因此它的隱喻意義也是由多模態(tài)所構(gòu)建的�，F(xiàn)今,電視公益廣告中的多模態(tài)隱喻研究盛行,然而,大部分研究是從系統(tǒng)功能方面分析電視公益廣告中的多模態(tài)隱喻,因此,從認(rèn)知視角對(duì)于電視公益廣告中的多模態(tài)隱喻的分析仍需深入研究。本文致力于回答兩個(gè)問題:1)電視公益廣告涉及了哪些模態(tài),這些模態(tài)的功能和模態(tài)之間的關(guān)系是什么?2)電視公益廣告中的隱喻意義是如何通過多模態(tài)構(gòu)建的?本文討論了電視公益廣告中的模態(tài),模態(tài)功能和各模態(tài)之間的關(guān)系,以三則電視公益廣告作為研究對(duì)象,運(yùn)用概念隱喻的工作機(jī)制從認(rèn)知視角分析了電視公益廣告中多模態(tài)隱喻意義的構(gòu)建。通過研究發(fā)現(xiàn)電視公益廣告主要涉及圖像,書面文本,口頭話語,非語言聲音,音樂這五個(gè)模態(tài),。通常,圖像模態(tài)較之其他模態(tài)更為凸顯。所有的模態(tài)具有自身的功能同時(shí)相互關(guān)聯(lián)。電視公益廣告包含了四種基本模態(tài)關(guān)系�；诟拍铍[喻的工作機(jī)制,各模態(tài)共同配合來完成電視公益廣告中隱喻意義的構(gòu)建。該研究進(jìn)一步證明了思維在本質(zhì)上具有隱喻性,拓寬了多模態(tài)隱喻的研究范疇,鞏固了理論基礎(chǔ)。同時(shí),使觀眾更有效的傳遞和接收電視公益廣告所表達(dá)的信息。最后,本文對(duì)于電視公益廣告中多模態(tài)隱喻意義構(gòu)建的分析方法對(duì)其他領(lǐng)域的語言研究也有一定的價(jià)值。
[Abstract]:Television public service advertising has become more and more popular because of its uniqueness and artistic expression. The research on television public service advertising has also become popular. Most television public service advertisements explain another thing by one thing, that is to say, TV public service advertisement is metaphorical. Television public service advertisement is represented by pictures and sounds, so its metaphorical meaning is also constructed by multi-modal. Nowadays, the study of multi-modal metaphor in TV public service advertisement is popular, however, Most of the studies are based on the systematic analysis of multi-modal metaphors in TV public service advertising. The analysis of multimodal metaphors in TV public service advertisements from a cognitive perspective still needs to be deeply studied. This paper is devoted to answering two questions: 1) which modes are involved in TV public service advertising, and what is the relationship between the functions and modes of these modes? 2) how is the metaphorical meaning in TV public service advertisement constructed through multi-modal? This paper discusses the modal, modal function and the relationship between each modal in TV public service advertisement, taking three TV public service advertisements as the research object. Using the working mechanism of conceptual metaphor, this paper analyzes the construction of multi-modal metaphorical meanings in TV public service advertisements from the cognitive perspective. It is found that TV public service advertisements mainly involve images, written texts, oral discourse and non-verbal sounds. Generally speaking, image modes are more prominent than other modes. All modes have their own functions and are related to each other. TV public service advertisements contain four basic modal relationships. The study further proves that thinking is metaphorical in nature, broadens the scope of multi-modal metaphor, and consolidates the theoretical basis. Finally, the analysis method of multi-modal metaphorical meaning construction in TV public service advertising is valuable to other language research.
【學(xué)位授予單位】：西南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：H05

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