隨著企業(yè)文化越來越成為企業(yè)建設(shè)與發(fā)展中的關(guān)鍵因素和當(dāng)前新時代文化發(fā)展方向的界定,國有企業(yè)的企業(yè)文化建設(shè)能否符合國家新時代文化發(fā)展的需求,本文以中國國企Z唱片集團(tuán)有限公司為案例,來研究國有企業(yè)的企業(yè)文化建設(shè)所存在的現(xiàn)狀和策略。通過分析Z唱片集團(tuán)的宏觀發(fā)展環(huán)境和企業(yè)微觀運(yùn)營情況、理清公司發(fā)展現(xiàn)狀,梳理國內(nèi)外發(fā)展情狀與社會文化差異影響下Z唱片集團(tuán)建設(shè)上的弊端,進(jìn)行母公司與子公司制度文化比較分析,通過企業(yè)文化建設(shè)中員工接受度現(xiàn)狀的調(diào)查,發(fā)現(xiàn)企業(yè)員工在接受公司當(dāng)前文化過程中存在的問題,對于Z唱片集團(tuán)有限公司的企業(yè)文化建設(shè)情況與問題進(jìn)行了詳實的研究,同時希望通過研究Z唱片集團(tuán)企業(yè)文化建設(shè)中存在的問題和對策,能對其他國企文化建設(shè)中存在的問題及對策研究提供參考。
【學(xué)位單位】：廣東外語外貿(mào)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位年份】：2019
【中圖分類】：J692;F270
【文章目錄】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
LIST OF ABBREVIATIONS
Chapter Ⅰ Introduction
    1.1 Research background
        1.1.1 Related background of corporate culture
        1.1.2 National new age cultural development background
    1.2 Research object
    1.3 Research significance
        1.3.1 Theoretical significance
        1.3.2 Practical significance
    1.4 Research content and study methods
        1.4.1 Research content
        1.4.2 Research methods
    1.5 Summary of this chapter
Chapter Ⅱ Literature review
    2.1 Literature review
    2.2 Corporate culture construction theory
        2.2.1 The concept of corporate culture
        2.2.2 Theoretical framework of corporate culture
        2.2.3 The Gallup Q12 assessment method
    2.3 Employee acceptability study
    2.4 Institation building research
        2.4.1 Significance of Institation building
        2.4.2 Status of corporate Institation building
        2.4.3 The system is not in line with the corporate culture
    2.5 Summary of this chapter
Chapter Ⅲ Case Description
    3.1 Development history of Z Records Group
    3.2 Current development status of Z Records Group
    3.3 Problems in the enterprise culture construction of Z Records Group's in the new era
    3.4 Current status and problems of system and culture construction of Z Records Group
        3.4.1 Overview of the system and culture construction of Z Records Group
        3.4.2 Analysis on external environment factors of Z Records Group— PEST analysis model
Chapter Ⅳ Case analysis
    4.1 Comparison of system differences between the parent company and the subsidiary company of Z Records Group
        4.1.1 Comparison of the system differences of the parent company and the subsidiary company based on Hofstede's Cultural Dimensions Theory
        4.1.2 Analysis of compare results of differences in system and culture construction of the parent company and the subsidiary company
    4.2 Employee acceptance survey of subsidiary system culture construction
        4.2.1 Questionnaire design
        4.2.2 Survey objects and results
    4.3 The main problems of employee acceptance
        4.3.1 Company training
        4.3.2 Reward and punishment mechanism
    4.4 Summary of this chapter
Chapter Ⅴ Analysis of the Causes of Problems Exited in the Construction of Corporate Culture of State-owned Enterprises and Z Records Group
    5.1 Disadvantages of The Construction of Corporate Culture in Z Records Group and The Current State-Owned Enterprises
    5.2 Objective Causes
        5.2.1 Immature Development of Enterprises
        5.2.2 Dynamic External Environment
        5.2.3 Frequent Turnover of Leaderships
    5.3 Subjective Causes
        5.3.1 Vague Corporate Culture Positioning
        5.3.2 Lack of Clarified Purpose
        5.3.3 Insufficient Understanding and Exertion of Employee Participation
Chapter Ⅵ System Culture Optimization Strategy of the Z Records Group
    6.1 Extraction of the Core Beliefs of Corporate Culture
    6.2 Design of system culture construction optimization plan of the Z Records Group
    6.3 Strengthen the training management in the construction of system culture
        6.3.1 Optimization of training effectiveness under the influence of cultural differences
        6.3.2 Measures to enhance training effectiveness of enterprise system and culture construction in Z Records Group
    6.4 Build employee reward and punishment system in system culture construction
        6.4.1 Optimization of reward and punishment mechanism under the effect of cultural difference
        6.4.2 The building of system construction and reward and punishment mechanism system of Z Records Group
    6.5 Play the role of corporate culture in system culture construction
    6.6 Strengthen the channel construction of enterprise system culture
    6.7 Summary of this chapter
Chapter Ⅶ Optimize the Measures of Safeguard for the Implementation of the Strategies
    7.1 Human resources support for the system culture construction of Z Records Group
    7.2 Fund support of the system culture construction of Z Records Group
    7.3 Facility support of the system culture construction of Z Records Group
        7.3.1 The preparation of employee manual for Z Records Group system culture construction and implementation support
    7.4 Summary of this chapter
Chapter Ⅷ Conclusion and Outlook
REFERENCE
附件

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