本文選題：進(jìn)退維艱 + 受眾人群　； 參考：《中外管理》2016年10期

【摘要】：正如果不能有效到達(dá)聽眾,古典音樂又遑論商業(yè)化?庫(kù)客音樂深耕十年,用互聯(lián)網(wǎng)的方式讓古典音樂走進(jìn)更多受眾人群中,創(chuàng)造了獨(dú)特的商業(yè)模式。在1400多年的積淀中逐漸被規(guī)范化和系統(tǒng)化;從宮廷走下神壇在民間被賦予了更多創(chuàng)作的生命力;具有巨大藝術(shù)價(jià)值但也因隱晦的表達(dá)方式常被束之高閣;從貴族豢養(yǎng)的模式釋放出來(lái)卻依然與社會(huì)大眾有"排斥反應(yīng)",商業(yè)模式多樣化進(jìn)退維艱……
[Abstract]:If you can't reach your audience effectively, classical music won't be commercialized? For ten years, Kuke music has created a unique business model by allowing classical music to reach more audiences through the Internet. In the accumulation of more than 1400 years, it is gradually standardized and systematized; from the palace to the altar is given more creative vitality in the folk; it has great artistic value but is often shelved because of obscure ways of expression; Released from the aristocratic model, but still have a "rejection" with the public, business model diversification is difficult.
【分類號(hào)】：J605

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1 蔡華鋒;廣交會(huì)商務(wù)游進(jìn)退維艱[N];商務(wù)時(shí)報(bào);2008年

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