本文選題：國家形象 + 文化力　； 參考：《新聞界》2017年06期

【摘要】：本文主要采用跨文化傳播理論中的"文化力"(cultural force)理論,考察中國流行歌曲的跨文化傳播對非洲青年群體認(rèn)知和理解中國國家形象的影響機(jī)制。通過對非洲國家蘇丹42位學(xué)習(xí)漢語的青年的深度訪談,本文歸納出中國形象通過流行文化路徑實(shí)現(xiàn)跨文化傳播的三種機(jī)制,并在此基礎(chǔ)上嘗試建構(gòu)國家形象塑造與傳播的"流行文化路徑",即在跨境流行文化產(chǎn)品中有意識(shí)地植入符合中國文化邏輯的普遍性意象,從而令海外受眾在娛樂消費(fèi)中獲取對中國國家形象積極、正面的認(rèn)知。
[Abstract]:This paper mainly adopts the theory of "cultural force" in the theory of cross-cultural communication to investigate the influence mechanism of cross-cultural communication of Chinese pop songs on the cognition and understanding of Chinese national image of African youth groups. Through in-depth interviews with 42 young Chinese learners in the African countries of Sudan, this paper concludes three mechanisms for the cross-cultural transmission of Chinese image through the popular cultural path. On the basis of this, we try to construct the "popular culture path" of shaping and spreading the national image, that is, to insert the universal image which conforms to the logic of Chinese culture in the products of cross-border pop culture. So that the overseas audience in entertainment consumption to gain a positive and positive understanding of China's national image.
【作者單位】： 清華大學(xué)新聞與傳播學(xué)院;
【分類號(hào)】：G125;J60-02
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本文編號(hào)：1948732