【摘要】：近幾年來(lái)，隨著商品住宅市場(chǎng)的發(fā)展和人民生活水平的提高，尤其是商品住房一次裝修到位的政策的推行，住宅裝飾裝修業(yè)(簡(jiǎn)稱(chēng)家裝業(yè))受到社會(huì)各方的普遍關(guān)注，而家裝業(yè)在我國(guó)還處于起步與初期發(fā)展階段，，家裝業(yè)還存在著許多問(wèn)題。一次裝修到位是克服家裝行業(yè)零散狀態(tài)的市場(chǎng)機(jī)遇，面對(duì)機(jī)遇和挑戰(zhàn)，業(yè)之峰的發(fā)展戰(zhàn)略是什么呢? 論文以北京業(yè)之峰為研究對(duì)象，首先回顧了戰(zhàn)略的含義以及戰(zhàn)略分析的幾種方法。然后應(yīng)用PEST分析對(duì)北京業(yè)之峰的企業(yè)外部宏觀(guān)環(huán)境進(jìn)行了分析，分析了我國(guó)家裝行業(yè)的競(jìng)爭(zhēng)態(tài)勢(shì)，得出我國(guó)家裝行業(yè)是一個(gè)壁壘很低，替代威脅很大、材料供應(yīng)商處于劣勢(shì)、消費(fèi)者處于強(qiáng)勢(shì)、業(yè)內(nèi)競(jìng)爭(zhēng)激烈的零散型行業(yè)。其次，應(yīng)用SWOT分析，分析了業(yè)之峰的內(nèi)部條件，外部環(huán)境，內(nèi)部的優(yōu)勢(shì)、劣勢(shì)以及外部的機(jī)會(huì)和威脅。并應(yīng)用波特的五力模型分析了競(jìng)爭(zhēng)結(jié)構(gòu)。在此基礎(chǔ)上，對(duì)北京業(yè)之峰的發(fā)展進(jìn)行了戰(zhàn)略實(shí)施的研究：提出了通過(guò)經(jīng)營(yíng)規(guī)�；⒎⻊�(wù)品牌化、產(chǎn)品差異化、戰(zhàn)略合作化來(lái)提高業(yè)之峰的企業(yè)核心競(jìng)爭(zhēng)能力。同時(shí)，提出了業(yè)之峰的長(zhǎng)期、中期、短期的戰(zhàn)略規(guī)劃。 論文的研究成果對(duì)北京業(yè)之峰以及國(guó)內(nèi)的家裝企業(yè)的發(fā)展有一定的借鑒和參考意義。
[Abstract]:In recent years, with the development of the commercial housing market and the improvement of the people's living standard, especially the implementation of the policy of the primary decoration of the commercial housing, the housing decoration industry (abbreviated as the household decoration industry) has received widespread attention from all sides of the society. And home decoration industry in our country is still in the initial stage of development, there are still many problems in the home decoration industry. A decoration in place is to overcome the scattered state of the home decoration industry market opportunities, facing opportunities and challenges, what is the development strategy of the peak of the industry? Firstly, this paper reviews the meaning of strategy and several methods of strategic analysis. Then using PEST analysis to analyze the external macro environment of Beijing Yichifeng enterprise, and analyze the competition situation of our domestic decoration industry. It is concluded that the domestic decoration industry of our country is a very low barrier, the substitution threat is very big, the material supplier is at a disadvantage. Consumers are in a strong, competitive fragmented industry. Secondly, SWOT analysis is used to analyze the internal conditions, external environment, internal strengths, weaknesses and external opportunities and threats. The competitive structure is analyzed by Porter's five-force model. On this basis, the development of Beijing Yizhifeng strategy implementation research: proposed through the management scale, service brand, product differentiation, strategic cooperation to improve the core competitiveness of Yichifeng enterprise. At the same time, put forward the long-term, medium-term, short-term strategic planning. The research results of this paper can be used for reference and reference to the development of Beijing Yichifeng and domestic home decoration enterprises.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2006
【分類(lèi)號(hào)】：F426.92

【引證文獻(xiàn)】

中國(guó)碩士學(xué)位論文全文數(shù)據(jù)庫(kù) 前3條

1 曹雪瑩;當(dāng)代中國(guó)家裝企業(yè)管理模式研究[D];吉林藝術(shù)學(xué)院;2011年

2 戢莉;長(zhǎng)沙金堂裝飾公司發(fā)展戰(zhàn)略研究[D];湖南大學(xué);2012年

3 傅義東;大連乾豪建筑裝飾工程有限公司營(yíng)銷(xiāo)戰(zhàn)略研究[D];大連理工大學(xué);2013年

本文編號(hào)：2374887