【摘要】：家居飾品是指裝修完畢后利用那些易更換、易變動(dòng)位置的飾物與家居用品如窗簾、床上用品、工藝臺(tái)布及裝飾工藝品等。家紡產(chǎn)品是家居飾品中的一個(gè)重要子類，家紡產(chǎn)品與我們的日常生活息息相關(guān)，市場前景廣闊，但競爭也非常激烈。 為避免產(chǎn)品同質(zhì)化，營銷手段跟風(fēng)，渠道效仿。家紡企業(yè)要抓住發(fā)展的機(jī)遇，在激烈的市場競爭中取得先機(jī)，擴(kuò)大市場份額，合理的科學(xué)的決策非常重要。商業(yè)智能技術(shù)在大量數(shù)據(jù)的整合分析基礎(chǔ)上，利用先進(jìn)的數(shù)據(jù)模型作為企業(yè)管理科學(xué)決策的依據(jù)。本文根據(jù)某管理公司對家紡行業(yè)市場數(shù)據(jù)分析的需求，設(shè)計(jì)了一套對家紡行業(yè)產(chǎn)品銷售，，產(chǎn)品配置、品牌定位進(jìn)行分析的商業(yè)智能系統(tǒng)。本文的工作如下： 一、分析了家紡行業(yè)的特點(diǎn)及數(shù)據(jù)分析的目的，確定了系統(tǒng)功能方向?yàn)椋寒a(chǎn)品信息分析，產(chǎn)品銷量分析，產(chǎn)品配置分析； 二、對商業(yè)智能技術(shù)的特點(diǎn)進(jìn)行了研究，確定了系統(tǒng)的總體技術(shù)架構(gòu)，各個(gè)模塊的功能設(shè)計(jì)； 三、對系統(tǒng)的關(guān)鍵實(shí)現(xiàn)點(diǎn)進(jìn)行了論述，展示了商業(yè)智能技術(shù)在傳統(tǒng)家紡行業(yè)營銷、管理中的作用。
[Abstract]:Household ornaments refer to the use of those easy to change, easy to change the position of the ornaments and household items such as curtains, bedding, craft tablecloth and decorative handicrafts after decoration. Home textile products are an important subcategory in household accessories. Home textile products are closely related to our daily life, and the market prospects are broad, but the competition is also very fierce. In order to avoid product homogenization, marketing means follow the trend, channel emulation. It is very important for home textile enterprises to seize the opportunity of development, obtain the first opportunity in the fierce market competition, enlarge the market share and make reasonable and scientific decisions. Based on the integration and analysis of a large amount of data, business intelligence technology uses advanced data model as the basis for scientific decision making of enterprise management. According to the demand of a management company to analyze the market data of home textile industry, a set of business intelligence system is designed to analyze the sales, product configuration and brand positioning of home textile industry. The work of this paper is as follows: first, the characteristics of home textile industry and the purpose of data analysis are analyzed, and the system function direction is determined as follows: product information analysis, product sales analysis, product configuration analysis; The characteristics of business intelligence technology are studied, the overall technical framework of the system and the functional design of each module are determined. Thirdly, the key implementation points of the system are discussed. Demonstrated the business intelligence technology in the traditional home textile industry marketing, the role of management.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：TP311.52

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