本文選題：羊絨衫 + 品牌　； 參考：《江南大學(xué)》2010年碩士論文

【摘要】：隨著國內(nèi)消費水平的不斷提高,市場對諸如羊絨衫一類的高檔服裝產(chǎn)品的需求量也在日益增長,羊絨衫愈來愈受到服裝品牌企業(yè)及消費者的關(guān)注。由于羊絨衫的色彩及造型變化單一,其裝飾設(shè)計已經(jīng)成為產(chǎn)品的主要賣點。鑒于此,本文對變化豐富的羊絨衫裝飾設(shè)計原理及方法的研究,具有重要的意義。 本文主要圍繞“羊絨衫裝飾設(shè)計”這一主線,依據(jù)羊絨衫的特性和設(shè)計特點,從服裝設(shè)計美學(xué)和我國羊絨衫品牌市場著手,對其進行系統(tǒng)的研究。課題融合了服裝設(shè)計的美學(xué)原理,對中西羊絨衫裝飾設(shè)計特點進行比較分析,以圖文互證的形式,針對羊絨衫設(shè)計中運用的各種裝飾技法進行了大量的設(shè)計實例研究。其中,對中西羊絨衫設(shè)計特點的比較研究部分,本文從中西方知名的羊絨衫品牌入手,以各品牌近三季的百余件產(chǎn)品為研究對象,通過抽樣調(diào)查法分別對裝飾設(shè)計的各方面特點進行量化比較分析。 本文首先對羊絨衫特性以及國內(nèi)羊絨衫市場設(shè)計現(xiàn)狀進行概述,并具體整理、分析了中西羊絨衫裝飾設(shè)計特點;對羊絨衫裝飾設(shè)計的相關(guān)理論進行綜述,包括對裝飾設(shè)計美學(xué)法則的闡述及其在羊絨衫材質(zhì)、造型、色彩中的表現(xiàn)的研究,以及影響羊絨衫裝飾設(shè)計的要素進行分析。文章對羊絨衫裝飾設(shè)計的各種方法及設(shè)計應(yīng)用實例進行了分類研究,最后結(jié)合課題的理論研究進行了以裝飾設(shè)計為主導(dǎo)的羊絨衫虛擬品牌的策劃設(shè)計。最終得出全文結(jié)論: 首先,課題通過對國內(nèi)外品牌羊絨衫的抽樣調(diào)查分析,認(rèn)為國內(nèi)外羊絨衫品牌在裝飾設(shè)計手法、造型裝飾、材質(zhì)創(chuàng)新、色彩裝飾等方面存在較大差異,并針對國內(nèi)羊絨衫裝飾設(shè)計存在的問題,提出了相關(guān)的解決方法。其次,根據(jù)服裝設(shè)計美學(xué)原理,總結(jié)出適合羊絨衫裝飾設(shè)計應(yīng)用的形式美法則。再次,緊密結(jié)合羊絨衫的特性和人體的特征,分析歸納了影響羊絨衫裝飾設(shè)計的要素:強調(diào)視覺美感的色彩要素、強調(diào)羊絨衫特性的材質(zhì)要素、強調(diào)整體廓形的造型要素。
[Abstract]:With the continuous improvement of domestic consumption, the market demand for high-grade clothing products such as cashmere sweaters is also growing day by day. Cashmere sweaters are attracting more and more attention of clothing brand enterprises and consumers. Because of the single color and shape of cashmere sweater, its decorative design has become the main selling point of the product. In view of this, this article has the important significance to the change rich cashmere sweater decoration design principle and the method research. According to the characteristics and design characteristics of cashmere sweater, this paper mainly focuses on the main line of "decorative design of cashmere sweater", starting with the clothing design aesthetics and the brand market of cashmere sweater in China, and carries on systematic research on it. This paper combines the aesthetic principle of garment design, compares and analyzes the decorative design characteristics of Chinese and western cashmere sweaters, and studies a large number of design examples on various decorative techniques used in the design of cashmere sweaters in the form of graphic and textual proof. In the part of comparative study on the design characteristics of Chinese and Western cashmere sweaters, this paper starts with the well-known brands of cashmere sweaters in China and the West, and takes more than 100 products of each brand in the past three seasons as the research object. The characteristics of decoration design were compared and analyzed by sampling method. In this paper, the characteristics of cashmere sweaters and the current situation of domestic cashmere sweater market design are summarized, and the decorative design characteristics of Chinese and western cashmere sweaters are analyzed, and the relevant theories of cashmere sweater decoration design are summarized. Including the design of decorative aesthetic principles and the design of cashmere sweater material, shape, color performance of the study, as well as the factors affecting the decorative design of cashmere sweater were analyzed. In this paper, the design methods and application examples of cashmere sweater decoration are classified and studied. Finally, the design of the virtual brand of cashmere sweater, which is dominated by decorative design, is carried out in combination with the theoretical study of the subject. The final conclusion is as follows: first, through the sample investigation and analysis of the domestic and foreign brands cashmere sweaters, the author thinks that the domestic and foreign cashmere sweaters brand in decoration design techniques, modeling decoration, material innovation, There are great differences in color decoration, and some solutions are put forward to solve the problems in the decoration design of cashmere sweater in China. Secondly, according to the aesthetic principle of clothing design, the formality beauty principle suitable for cashmere sweater decoration design is summarized. Thirdly, combining the characteristics of cashmere sweater and the characteristics of human body, this paper analyzes and sums up the factors that affect the decorative design of cashmere sweater: emphasizing the color element of visual aesthetic feeling, the material element of the characteristic of cashmere sweater, and the modeling element of integral profile.
【學(xué)位授予單位】：江南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：TS941.2

【引證文獻】

相關(guān)碩士學(xué)位論文 前1條

1 陳國強;中西方針織毛衫裝飾設(shè)計研究[D];江南大學(xué);2011年

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本文編號：2047590