本文選題：縱向一體化 + 橫向一體化　； 參考：《湘潭大學(xué)》2010年碩士論文

【摘要】：住房制度改革、城鎮(zhèn)化的推進(jìn),經(jīng)濟(jì)的高速發(fā)展以及人們生活水平的提高給裝飾企業(yè)帶來了廣闊的的市場(chǎng)和激烈的競(jìng)爭(zhēng)。紹興市百腦匯裝飾設(shè)計(jì)有限公司作為一家發(fā)展近10年的民營(yíng)裝飾公司,在企業(yè)成長(zhǎng)的過程中面臨著如何選擇和制定一體化策略的問題。 本文以一體化的相關(guān)理論為指導(dǎo),在對(duì)百腦匯裝飾設(shè)計(jì)有限公司的宏觀環(huán)境、行業(yè)狀況以及公司內(nèi)部條件分析的基礎(chǔ)上,明確了公司內(nèi)部的優(yōu)勢(shì)和劣勢(shì)及其面臨的機(jī)會(huì)和威脅,提出了企業(yè)制定一體化策略的原則、程序和具體的一體化策略建議。百腦匯公司可以先進(jìn)行設(shè)計(jì)、施工一體化,然后建立定制化工廠,提供個(gè)性化的裝飾材料,接著與房地產(chǎn)商、大型公裝企業(yè)、專業(yè)的部件(衛(wèi)浴、櫥柜等)供應(yīng)商等結(jié)成縱、橫向聯(lián)盟,形成多維一體化。論文最后簡(jiǎn)單的探討了百腦匯公司一體化策略的實(shí)施條件。 本文對(duì)國(guó)內(nèi)其他中小型建筑裝飾企業(yè)制定增長(zhǎng)戰(zhàn)略時(shí)也有很好的借鑒意義。
[Abstract]:The reform of housing system, the promotion of urbanization, the rapid development of economy and the improvement of people's living standard have brought wide market and fierce competition to decoration enterprises. Shaoxing Bainaohui Decoration Design Co., Ltd., as a private decoration company with nearly 10 years' development, is faced with the problem of how to choose and formulate the integrated strategy in the process of enterprise growth. Based on the analysis of the macro environment, industry conditions and internal conditions of Bainaohui Decoration Design Co., Ltd., this paper, under the guidance of relevant theories of integration, makes clear the internal strengths and weaknesses of the company and the opportunities and threats it faces. The principles, procedures and specific suggestions of integration strategy are put forward. Bainaohui Company can first design, construct and integrate, then set up a customized chemical factory, provide personalized decorative materials, and then form a vertical relationship with real estate developers, large public clothing enterprises, professional components (sanitary ware, cabinets, etc.) suppliers, etc. Horizontal alliance, forming multidimensional integration. Finally, the paper discusses the implementation conditions of the integration strategy of Bainaohui Company. This article also has the very good reference significance when the domestic small and medium-sized construction decoration enterprise formulates the growth strategy.
【學(xué)位授予單位】：湘潭大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：F723;F426.92

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本文編號(hào)：1932549