本文選題：裝飾企業(yè) + 企業(yè)戰(zhàn)略　； 參考：《復(fù)旦大學(xué)》2013年碩士論文

【摘要】：建筑裝飾行業(yè)經(jīng)過三十多年的發(fā)展,市場(chǎng)規(guī)模越來越大,市場(chǎng)競(jìng)爭(zhēng)變得異常激烈,已劃分出五個(gè)不同規(guī)模、競(jìng)爭(zhēng)能力各異的企業(yè)梯隊(duì)。大洋公司作為一個(gè)新成立的建筑裝飾企業(yè),如何在競(jìng)爭(zhēng)激烈的市場(chǎng)中生存和發(fā)展,是本文研究的目的。 本文以大洋建筑裝飾公司為研究對(duì)象,利用戰(zhàn)略管理理論、企業(yè)文化理論對(duì)大洋公司的文化戰(zhàn)略進(jìn)行了剖析。論文從大洋公司的宏觀環(huán)境和產(chǎn)業(yè)環(huán)境入手,以大洋公司有形和無形的資源與能力為基礎(chǔ),通過VRIO框架分析,找出公司的核心競(jìng)爭(zhēng)力。在用典型工具對(duì)大洋公司的優(yōu)劣勢(shì)進(jìn)行分析后,論文確定了大洋公司的整體戰(zhàn)略和文化戰(zhàn)略,之后論文對(duì)大洋公司如何實(shí)施物質(zhì)文化、行為文化、制度文化、精神文化等進(jìn)行了闡述。 本文理論聯(lián)系實(shí)際,通過科學(xué)的分析和論證為大洋公司實(shí)現(xiàn)跨越式發(fā)展制定了中長(zhǎng)期發(fā)展戰(zhàn)略,確定了“建立在企業(yè)家領(lǐng)導(dǎo)下的以人為本的團(tuán)隊(duì)文化”為大洋公司的文化戰(zhàn)略。大洋公司的文化戰(zhàn)略將引導(dǎo)公司在復(fù)雜多變的市場(chǎng)環(huán)境中,拼搏進(jìn)取,實(shí)現(xiàn)公司可持續(xù)發(fā)展,跨越式發(fā)展。
[Abstract]:After more than 30 years of development, the market scale is getting larger and larger, and the market competition becomes very fierce, which has been divided into five enterprises with different scale and different competitive power. As a newly established architectural decoration enterprise, how to survive and develop in the competitive market is the purpose of this paper. This paper takes Ocean Architectural Decoration Company as the research object and analyzes its cultural strategy by using strategic management theory and corporate culture theory. This paper starts with the macro-environment and industrial environment of Oceanic Corporation, based on the visible and intangible resources and capabilities of Ocean Company, and through the analysis of VRIO framework, finds out the core competitiveness of the company. After analyzing the advantages and disadvantages of Comra with typical tools, the paper determines the overall strategy and cultural strategy of Comra, and then discusses how to implement material culture, behavioral culture and institutional culture. The spirit culture and so on have carried on the elaboration. This paper combines theory with practice, through scientific analysis and argumentation to establish a medium and long term development strategy for realizing leap-forward development of oceanic company, and determines that "establishing a people-oriented team culture under the leadership of entrepreneurs" is the cultural strategy of Ocean Company. The cultural strategy of the company will guide the company to strive for progress in the complex and changeable market environment, and to realize the sustainable development and leapfrog development of the company.
【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F426.92;F270

【共引文獻(xiàn)】

相關(guān)期刊論文 前1條

1 牟勇;;談企業(yè)文化如何落地[J];特區(qū)實(shí)踐與理論;2014年05期

相關(guān)碩士學(xué)位論文 前2條

1 史宇航;H3C公司營(yíng)銷策略設(shè)計(jì)和實(shí)施[D];西北大學(xué);2013年

2 任明月;翻譯實(shí)踐報(bào)告—華為《基本法》[D];河北師范大學(xué);2014年

，

本文編號(hào)：1793476