本文選題：藏式建筑　切入點：裝飾元素　出處：《西南交通大學》2013年碩士論文

【摘要】：當下,旅游業(yè)的迅速發(fā)展一定程度上刺激了旅游景區(qū)的產(chǎn)品銷售,但隨著時代文明的進步和經(jīng)濟的發(fā)展,赤裸的旅游產(chǎn)品并不能夠足夠的吸引旅游人士的眼球,人們開始借助包裝來增加旅游產(chǎn)品的紀念收藏價值,提高贈親送友的檔次,增強禮品的內(nèi)涵,加大禮品的附加值,該現(xiàn)象迅速帶動了當?shù)芈糜萎a(chǎn)品包裝事業(yè)的飛速提高。西藏因為有著獨特的文化和魅力,吸引著國內(nèi)外人士前去旅游,旅游產(chǎn)業(yè)已經(jīng)成為帶動西藏經(jīng)濟的支柱產(chǎn)業(yè)。西藏旅游產(chǎn)品種類多且都富有特色,但在產(chǎn)品包裝少缺乏創(chuàng)新和設計,某種程度上,不利于產(chǎn)品的推廣和文化的傳播。本文是以西藏特色旅游產(chǎn)品之一——藏香為載體,對其包裝設計進行考量、研究。本文以藏式建筑中的裝飾元素在當?shù)芈糜萎a(chǎn)品包裝中的信息傳播、交流我為啟示,分析了藏式建筑裝飾元素的內(nèi)容(包括其色彩、文字、圖案、造型等方面),并結(jié)合藏族地區(qū)的文化內(nèi)涵和地域特色,充分挖掘藏式建筑裝飾中的視覺元素,以提取、拆分、重組的方式合理運用到當?shù)氐穆糜萎a(chǎn)品包裝設計中,進而分析了提取藏式建筑中賦有文化內(nèi)涵和地域特色的裝飾元素進行設計的可行性。在此基礎上,提出了裝飾元素提取的基礎必須是設計者對當?shù)匚幕滋N深刻感知,以及運用藏式建筑裝飾元素有文化、有特色的特征征對于當?shù)芈糜萎a(chǎn)品包裝設計中創(chuàng)造思維過程及溝通過程的合理性。
[Abstract]:At present, the rapid development of tourism has stimulated the sales of tourist attractions to a certain extent, but with the progress of civilization and the development of economy, naked tourism products are not enough to attract the attention of tourists.People began to use packaging to increase the value of tourism products to commemorate the collection, improve the level of gifts, enhance the connotation of gifts, increase the added value of gifts, this phenomenon quickly led to the rapid development of local tourism packaging industry.Because of its unique culture and charm, Tibet attracts people from home and abroad to travel, and tourism industry has become the pillar industry to drive Tibet's economy.There are many kinds of tourism products in Tibet, all of them are full of characteristics, but the packaging of the products lacks innovation and design. To some extent, it is not conducive to the promotion of products and the spread of culture.In this paper, the packaging design of Tibetan incense, one of the tourism products with Tibetan characteristics, is considered and studied.Based on the dissemination of information about the decorative elements of Tibetan architecture in the packaging of local tourism products, this paper analyzes the contents of the decorative elements of Tibetan architecture (including their colors, characters, patterns, etc.).In such aspects as modelling and combining with the cultural connotation and regional characteristics of Tibetan areas, the visual elements in Tibetan architectural decoration can be fully excavated in order to extract, split, and reorganize the visual elements in order to apply them to the packaging design of local tourism products.Then it analyzes the feasibility of extracting the decorative elements with cultural connotation and regional characteristics in Tibetan architecture.On this basis, it is pointed out that the basis of extraction of decorative elements must be the designer's profound perception of the local cultural background, and the use of Tibetan architectural decoration elements to have culture.The characteristic characteristic is reasonable for the creative thinking process and communication process in the packaging design of local tourism products.
【學位授予單位】：西南交通大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：TB482

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本文編號：1728638