本文選題：針織毛衫　切入點：中西方　出處：《江南大學》2011年碩士論文

【摘要】：近年來,針織類服裝在整個服裝領域占據(jù)了越來越重要的地位。隨著紡紗織造整理等技術(shù)的發(fā)展,針織服裝的外觀表現(xiàn)形式日漸豐富,由功能性為主的傳統(tǒng)針織服裝逐漸向款式新穎、外形美觀、色彩豐富的裝飾性針織服裝發(fā)展。但是我國針織服裝設計較西方服裝品牌來講略顯單調(diào),大多采用常規(guī)手法或略作改良,技術(shù)性及創(chuàng)新性設計不足。通過比較分析中西方針織毛衫裝飾設計的異同點,對于促進我國毛衫業(yè)由“毛衫大國”向“毛衫強國”轉(zhuǎn)變,提高毛衫產(chǎn)品的附加值,實現(xiàn)針織毛衫的品牌戰(zhàn)略發(fā)展路線,具有重要意義。 本論文以“針織毛衫的裝飾設計”為主線,依據(jù)針織毛衫及針織毛衫的裝飾設計特征,從服裝設計美學和中西方針織毛衫品牌毛衫裝飾設計入手,進行系統(tǒng)的比較分析研究。課題研究涉及到服裝美學、服裝人體工程學、色彩心理學及毛衫編織工藝等學科原理,通過對比和圖文并茂的形式,對中西方針織毛衫的裝飾設計特點進行了比較分析,并根據(jù)比較結(jié)果,得出國內(nèi)毛衫裝飾設計的現(xiàn)狀和創(chuàng)新發(fā)展策略。其中,中西方毛衫裝飾設計的比較分析數(shù)據(jù)來源,是以中西方各知名毛衫品牌近三季熱銷毛衫中的數(shù)百件產(chǎn)品為研究依據(jù),采取對比和抽樣調(diào)查法進行數(shù)據(jù)量化比較分析。 論文首先對國內(nèi)針織毛衫的歷史與現(xiàn)狀進行綜述,并對針織毛衫及毛衫的裝飾設計特征進行了系統(tǒng)的整理分析,闡述了形式美法則等相關(guān)服裝設計理論在針織毛衫裝飾設計中的應用體現(xiàn)。其次,文章從毛衫的面料造型、色彩、組織結(jié)構(gòu)、附加裝飾以及生態(tài)設計方面,遵循形式美法則,通過抽樣調(diào)查法進行量化比較分析,結(jié)合市場調(diào)查,對中西方知名品牌毛衫的各裝飾要素設計進行了系統(tǒng)的比較分析研究。通過對中西方品牌針織毛衫裝飾設計的抽樣調(diào)查分析研究,國內(nèi)外品牌針織毛衫裝飾設計在面料的選取、造型裝飾、組織結(jié)構(gòu)創(chuàng)新、色彩裝飾、附加裝飾手法等方面存在一定的差異性。針對我國針織毛衫裝飾設計存在的一些問題和缺陷,結(jié)合設計實踐,總結(jié)并提出了,國內(nèi)外形勢下針織毛衫裝飾設計的創(chuàng)新發(fā)展策略。最終得出本論文結(jié)論,力求提高我國針織毛衫裝飾設計的水平,為促進我國針織毛衫業(yè)的發(fā)展,提供一些具體的理論和實踐參考意見。
[Abstract]:In recent years, knitted clothing occupies a more and more important position in the whole clothing field.With the development of spinning and weaving finishing technology, the appearance of knitted clothing is becoming more and more abundant, and the traditional knitted garment with function as the main function is gradually developing into decorative knitted clothing with novel style, beautiful appearance and rich color.However, the design of knitted clothing in our country is slightly monotonous compared with western clothing brands, and most of them adopt conventional methods or slightly improve, and lack of technical and innovative design.Through the comparative analysis of the similarities and differences between Chinese and western knitting sweater decoration design, it can promote the transformation of China's sweater industry from "big country of sweater" to "strong country of sweater", improve the added value of sweater products, and realize the brand strategic development route of knitted sweater.It is of great significance.This paper takes "the decorative design of knitted sweater" as the main line, according to the decorative design characteristics of knitted sweater and sweater, starting with the aesthetics of clothing design and the decoration design of Chinese and western sweater brand, carries on the systematic comparative analysis and research.The subject involves the principles of clothing aesthetics, garment ergonomics, color psychology and sweater weaving technology. Through comparison and illustration, the decorative design characteristics of Chinese and western knitted sweaters are compared and analyzed.According to the comparison results, the present situation and innovative development strategy of woolen sweater decoration design in China are obtained.Among them, the data source of comparative analysis of Chinese and western sweater decoration design is based on hundreds of popular sweaters sold by famous Chinese and western sweater brands in the past three seasons. The comparative analysis and sampling survey method are adopted to carry out quantitative data comparison and analysis.Firstly, the history and present situation of knitted sweaters in China are summarized, and the decorative design features of knitted sweaters and sweaters are systematically analyzed.This paper expounds the application of formal beauty principle and other related clothing design theory in knitting sweater decoration design.Secondly, from the aspects of fabric modeling, color, organizational structure, additional decoration and ecological design of woolen sweaters, the article follows the rule of formal beauty, carries out quantitative comparative analysis through sampling survey, and combines with market research.This paper makes a systematic and comparative study on the design of the decorative elements of the famous Chinese and western brands woolen sweaters.Through the sample investigation and research on the decoration design of Chinese and western brands knitted woolen sweaters, the decorative design of knitted sweaters at home and abroad has been studied in the aspects of fabric selection, modeling decoration, organizational structure innovation, color decoration, etc.Additional decoration techniques and other aspects there are certain differences.In view of some problems and defects existing in the decoration design of knitted sweater in our country, combined with the design practice, this paper summarizes and puts forward the innovative development strategy of the decoration design of knitted sweater under the situation at home and abroad.The conclusion of this paper is to improve the design level of knitted sweaters in China and to provide some theoretical and practical references for promoting the development of knitting sweaters industry in China.
【學位授予單位】：江南大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：TS941.2

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本文編號：1705502