本文選題：文學(xué)經(jīng)典 + 跨媒介��； 參考：《學(xué)術(shù)交流》2017年04期

【摘要】：文學(xué)經(jīng)典跨媒介傳播中的娛樂消費(fèi)話題設(shè)置是具有一定代表性的娛樂化傳播現(xiàn)象。設(shè)置過(guò)程中,文學(xué)經(jīng)典的審美娛樂意義被賦予了文化消費(fèi)屬性。文學(xué)經(jīng)典在跨媒介傳播中的娛樂消費(fèi)話題設(shè)置主要表現(xiàn)為明星話題設(shè)置、情愛話題設(shè)置、傳奇話題設(shè)置、戲謔話題設(shè)置等,其類型化特征極為明顯。通過(guò)新聞報(bào)道及評(píng)論、影視娛樂信息、網(wǎng)絡(luò)互動(dòng)言論、媒介化宣傳運(yùn)作等活動(dòng),大眾媒介在多元化途徑中實(shí)施文學(xué)經(jīng)典傳播的娛樂消費(fèi)話語(yǔ)植入。作為一種文學(xué)傳播現(xiàn)象,它在媒介文化語(yǔ)境下的文學(xué)價(jià)值關(guān)系、文學(xué)傳播機(jī)制、文學(xué)研究理論資源等方面給我們提供了啟示。
[Abstract]:The topic setting of entertainment consumption in the cross-media communication of literary classics is a representative phenomenon of entertainment communication. In the process of setting up, the aesthetic and entertainment significance of literary classics is endowed with the attribute of cultural consumption. Literary classics in the cross-media communication of entertainment consumption topic settings are mainly reflected in the star topic setting, love topic setting, legendary topic setting, playful topic setting and so on, its typological characteristics are very obvious. Through the activities of news reports and comments, film and television entertainment information, network interactive speech, media propaganda and so on, mass media implement entertainment discourse implantation of literary classic communication in a variety of ways. As a phenomenon of literary communication, it provides us with inspiration from the relationship of literary value in the context of media culture, the mechanism of literary communication, the theoretical resources of literary research, and so on.
【作者單位】： 吉林大學(xué)文學(xué)院;
【分類號(hào)】：J905;G206;I207.4

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本文編號(hào)：1971218