本文選題：網(wǎng)絡(luò)文學(xué)　切入點：知識產(chǎn)權(quán)(IP)　出處：《出版廣角》2017年03期

【摘要】：隨著泛娛樂化與網(wǎng)絡(luò)文學(xué)IP概念相銜接,網(wǎng)絡(luò)文學(xué)產(chǎn)業(yè)從最初的文學(xué)在線閱讀、付費(fèi)的運(yùn)營模式,發(fā)展為集小說、影視、動漫、游戲、衍生產(chǎn)品的全產(chǎn)業(yè)鏈開發(fā)模式。而不完善的IP價值評價機(jī)制和瘋狂的盜版行為給網(wǎng)絡(luò)文學(xué)IP產(chǎn)業(yè)鏈發(fā)展帶來隱患。全產(chǎn)業(yè)鏈開發(fā)背景下,網(wǎng)絡(luò)文學(xué)IP要想實現(xiàn)可持續(xù)發(fā)展,需要建立全產(chǎn)業(yè)鏈價值評估體系,構(gòu)建作者與平臺良性互動模式,完善知識產(chǎn)權(quán)保護(hù)機(jī)制,加大保護(hù)力度。
[Abstract]:With the convergence of Pan-entertainment and the concept of Internet literature IP, the online literature industry has developed from the original online reading of literature, the paid operation mode, to a collection of novels, movies, animation, games, etc. The whole industry chain development mode of derivative products. But the imperfect IP value evaluation mechanism and the crazy piracy behavior bring hidden trouble to the development of the IP industry chain of network literature. Under the background of the whole industry chain development, the network literature IP wants to realize the sustainable development. It is necessary to establish the value evaluation system of the whole industry chain, to construct the benign interaction model between the author and the platform, to perfect the mechanism of intellectual property protection, and to strengthen the protection.
【作者單位】： 華東政法大學(xué)知識產(chǎn)權(quán)學(xué)院;
【分類號】：I206.7
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本文編號：1673965