本文關(guān)鍵詞：我國網(wǎng)絡(luò)文學IP運營及轉(zhuǎn)化模式探析　出處：《出版廣角》2017年18期 　論文類型：期刊論文

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【摘要】：我國的網(wǎng)絡(luò)文學從最初的非營利文學發(fā)展為不可忽視的文學現(xiàn)象,網(wǎng)絡(luò)文學IP逐漸形成了特有的運營及轉(zhuǎn)化機制。文章首先分析了我國網(wǎng)絡(luò)文學IP運營的現(xiàn)狀和環(huán)境,其次詳細分析了閱文集團、中文在線集團等網(wǎng)絡(luò)文學IP運營核心企業(yè)的運營體系及案例,最后對網(wǎng)絡(luò)文學IP運營的發(fā)展趨勢進行了探析。
[Abstract]:The network literature of our country develops from the initial non-profit literature to the literary phenomenon which can not be ignored. Network literature IP has gradually formed a unique operation and transformation mechanism. Firstly, this paper analyzes the current situation and environment of the network literature IP operation in China, and then analyzes the Reading Literature Group in detail. The operation system and cases of the core enterprises of network literature IP operation, such as Chinese online Group, are analyzed. Finally, the development trend of network literature IP operation is analyzed.
【作者單位】： 中國新聞出版研究院;
【分類號】：I206.7
【正文快照】： 我國網(wǎng)絡(luò)文學從最初的免費閱讀,歷經(jīng)20多年的發(fā)展,形成了多種收入模式與運營模式。近年來,網(wǎng)絡(luò)文學與IP一詞頻繁出現(xiàn),催生了很多由網(wǎng)絡(luò)文學改編的現(xiàn)象級熱門影視劇、動漫等作品。以IP為核心的全產(chǎn)業(yè)鏈正在形成,新公司不斷涌現(xiàn),資本大量進入,各種IP衍生產(chǎn)品層出不窮,整個行業(yè)發(fā)，

本文編號：1421715