【摘要】： 在當(dāng)代動漫產(chǎn)業(yè)發(fā)展的大趨勢下,卡通玩具產(chǎn)品已經(jīng)成為動漫產(chǎn)業(yè)鏈中的一個重要組成部分。當(dāng)代卡通產(chǎn)業(yè)不僅是單純地依靠卡通形象創(chuàng)造利潤,而是變成了卡通制作與產(chǎn)品開發(fā)同步進(jìn)行,互相扶持。國內(nèi)卡通玩具生產(chǎn)產(chǎn)值很龐大,但自主創(chuàng)新設(shè)計(jì)產(chǎn)品很少,產(chǎn)生嚴(yán)重不平衡�？ㄍㄍ婢咴O(shè)計(jì)的發(fā)展不止是動漫產(chǎn)業(yè)規(guī)劃的需要,更是以消費(fèi)者為中心的市場需求。 江澤民同志有句名言:“創(chuàng)新的關(guān)鍵在人才,人才的關(guān)鍵在教育�！币簿褪钦f,設(shè)計(jì)滯后的原因在于設(shè)計(jì)人才的滯后,而設(shè)計(jì)人才的滯后在于設(shè)計(jì)教育的滯后。歸根結(jié)底,藝術(shù)設(shè)計(jì)的創(chuàng)新要靠藝術(shù)設(shè)計(jì)教育的發(fā)展為動力。 本文以創(chuàng)新設(shè)計(jì)教育為基礎(chǔ),研究現(xiàn)代國內(nèi)外卡通玩具產(chǎn)品市場的現(xiàn)狀,進(jìn)而分析探討中國卡通玩具設(shè)計(jì)教育的發(fā)展方向,提出了對卡通玩具設(shè)計(jì)者的學(xué)習(xí)要求,力求提供給國內(nèi)玩具設(shè)計(jì)教育提出一種創(chuàng)新發(fā)展的新思路,對今后的卡通玩具設(shè)計(jì)能有一定的價值。
[Abstract]:In the contemporary animation industry development trend, cartoon toy products have become an important part of the animation industry chain. Contemporary cartoon industry is not only rely on cartoon image to create profits, but become cartoon production and product development synchronously, mutual support. The domestic cartoon toy production value is very huge, but the independent innovation design product is very few, produces the serious imbalance. The development of cartoon toy design is not only the needs of animation industry planning, but also the consumer-centered market demand. Comrade Jiang Zemin has a famous saying: "the key to innovation is talent, the key to talent is education." That is to say, the reason why design lags behind lies in the lag of design talents, and the lag of design talents lies in the lag of design education. In the final analysis, the innovation of art design depends on the development of art design education. On the basis of innovative design education, this paper studies the present situation of modern cartoon toy product market at home and abroad, then analyzes and discusses the development direction of Chinese cartoon toy design education, and puts forward the learning requirements for cartoon toy designers. In order to provide a new idea of innovation and development for the education of toy design in China, it can be of certain value to the design of cartoon toy in the future.
【學(xué)位授予單位】：南京藝術(shù)學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2008
【分類號】：J524

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 郭維娜;浙江省動漫玩具消費(fèi)狀況研究[D];浙江大學(xué);2010年

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本文編號：2454511