國產(chǎn)動畫角色造型設(shè)計研究
發(fā)布時間：2018-11-14 14:36
【摘要】：動畫是典型的視覺藝術(shù)。一部好的動畫片必定要有好的角色設(shè)計才能充分傳達出故事情節(jié)和人物性格，給人以賞心悅目的視覺效果。隨著動畫產(chǎn)業(yè)進程的深入化和廣泛化，動畫角色形象的價值也逐漸被擴展到商務(wù)運作的高度,具有獨特性格魅力的動畫角色才具有較高的藝術(shù)價值與商業(yè)價值。動畫作為一種特殊的藝術(shù)形式，不僅承擔(dān)著文化傳播的功能，也能為創(chuàng)作者帶來巨大的經(jīng)濟效益。如三十年代的米老鼠，五十年代的愛麗絲，八十年代日本的一休哥，九十年代的獅子王，這些動畫角色的成功給美國、日本等國創(chuàng)造了巨大的商業(yè)和文化財富。經(jīng)濟學(xué)家把動畫產(chǎn)業(yè)劃為“朝陽產(chǎn)業(yè)”，尤其在二十一世紀(jì)的今天，更被界定為開發(fā)潛力巨大的核心產(chǎn)業(yè)。 近年來，由于國內(nèi)大量的引入外國動畫，，產(chǎn)自歐美、日本、韓國等國的動畫角色對中國少年兒童日常生活的影響成為社會不可回避的現(xiàn)實。目前，在中國動畫市場效益排行比較靠前的仍是國外的動畫明星，中國本土制造的動畫僅占10％�？梢�，中國動畫產(chǎn)業(yè)的發(fā)展仍存在大量的問題，尤其是動畫的角色造型設(shè)計方面缺少個性。制作商對視覺的創(chuàng)作態(tài)度不夠重視，創(chuàng)作標(biāo)準(zhǔn)要求不高，角色設(shè)計思路上缺少創(chuàng)新，造型上動畫角色形象保守、制作工藝租糙。不論是對動畫片劇情整體的把握，還是對動畫造型細(xì)節(jié)的刻畫，仍然存在著很多不足之處。在動畫語言國際化、文化經(jīng)濟貿(mào)易全球化的前提下，思考如何創(chuàng)造出幽默風(fēng)趣和綜合造型具有創(chuàng)意性的國產(chǎn)動畫角色，同時角色造型設(shè)計又可以巧妙地在價值觀念、審美理念等方面凸顯出中國元素、中國文化的精髓，從而大力推動中國動畫產(chǎn)業(yè)的發(fā)展。近幾年，國家大力扶持動漫產(chǎn)業(yè)，大大小小的動漫基地在全國各地紛紛成立。中國動畫似乎在幾年內(nèi)迅速形成如火如荼的發(fā)展之勢。然而在產(chǎn)業(yè)形勢蒸蒸日上的同時，商品包裝的華麗外衣下的動畫原創(chuàng)領(lǐng)域里，我國與其他動畫大國的差距是業(yè)界內(nèi)外人士有目共睹的。因而結(jié)合美、日動畫電影的發(fā)展，挖掘橫向的內(nèi)在聯(lián)系，研究我國動畫的角色造型設(shè)計，探索我國動畫產(chǎn)業(yè)未來的發(fā)展，使我國的動畫藝術(shù)具有更持久的生命力。
[Abstract]:Animation is a typical visual art. A good cartoon must have a good character design to fully convey the story and character, giving people a pleasing visual effect. With the deepening and extensive development of animation industry, the value of animation character image is gradually extended to the height of business operation. Only animation characters with unique charisma have higher artistic value and commercial value. Animation, as a special art form, not only bears the function of cultural communication, but also brings great economic benefits to the creators. For example, Mickey Mouse in the 1930s, Alice in the fifties, Yixiu in Japan in the 1980s, Lion King in the 1990s, the success of these animated characters has created great commercial and cultural wealth for the United States, Japan and other countries. Economists classify animation industry as "sunrise industry", especially today in the 21 century, which is defined as the core industry with great potential. In recent years, due to the introduction of a large number of foreign animation, from Europe and America, Japan, South Korea and other countries, the impact of animation on the daily life of Chinese children has become a social reality can not be avoided. At present, in the Chinese animation market, the top of the list is still foreign animation stars, made in China only 10% of animation. Therefore, there are still a lot of problems in the development of Chinese animation industry, especially the lack of personality in character modeling design of animation. The producers do not pay enough attention to the visual creation attitude, the creation standard is not high, the character design idea lacks the innovation, the animation character image is conservative in the modelling, the production craft is rough. There are still many deficiencies in animation plot and animation modeling details. On the premise of internationalization of animation language and globalization of culture, economy and trade, thinking about how to create domestic animated characters with humor and comprehensive modeling, and at the same time, the role modeling design can be skillfully in the value concept. The aesthetic concept highlights the essence of Chinese culture, and promotes the development of Chinese animation industry. In recent years, the state vigorously supported the animation industry, large and small animation bases have been established throughout the country. Chinese animation seems to have developed rapidly in a few years. However, while the industrial situation is booming, the gap between China and other animation countries is obvious to all in the field of animation originality under the gorgeous cloak of commodity packaging. Therefore, combining with the development of American and Japanese animation films, the paper excavates the horizontal internal relations, studies the character modeling design of animation in our country, and explores the future development of animation industry in our country, which makes the animation art of our country have more lasting vitality.
【學(xué)位授予單位】：河南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：J954
本文編號：2331446
[Abstract]:Animation is a typical visual art. A good cartoon must have a good character design to fully convey the story and character, giving people a pleasing visual effect. With the deepening and extensive development of animation industry, the value of animation character image is gradually extended to the height of business operation. Only animation characters with unique charisma have higher artistic value and commercial value. Animation, as a special art form, not only bears the function of cultural communication, but also brings great economic benefits to the creators. For example, Mickey Mouse in the 1930s, Alice in the fifties, Yixiu in Japan in the 1980s, Lion King in the 1990s, the success of these animated characters has created great commercial and cultural wealth for the United States, Japan and other countries. Economists classify animation industry as "sunrise industry", especially today in the 21 century, which is defined as the core industry with great potential. In recent years, due to the introduction of a large number of foreign animation, from Europe and America, Japan, South Korea and other countries, the impact of animation on the daily life of Chinese children has become a social reality can not be avoided. At present, in the Chinese animation market, the top of the list is still foreign animation stars, made in China only 10% of animation. Therefore, there are still a lot of problems in the development of Chinese animation industry, especially the lack of personality in character modeling design of animation. The producers do not pay enough attention to the visual creation attitude, the creation standard is not high, the character design idea lacks the innovation, the animation character image is conservative in the modelling, the production craft is rough. There are still many deficiencies in animation plot and animation modeling details. On the premise of internationalization of animation language and globalization of culture, economy and trade, thinking about how to create domestic animated characters with humor and comprehensive modeling, and at the same time, the role modeling design can be skillfully in the value concept. The aesthetic concept highlights the essence of Chinese culture, and promotes the development of Chinese animation industry. In recent years, the state vigorously supported the animation industry, large and small animation bases have been established throughout the country. Chinese animation seems to have developed rapidly in a few years. However, while the industrial situation is booming, the gap between China and other animation countries is obvious to all in the field of animation originality under the gorgeous cloak of commodity packaging. Therefore, combining with the development of American and Japanese animation films, the paper excavates the horizontal internal relations, studies the character modeling design of animation in our country, and explores the future development of animation industry in our country, which makes the animation art of our country have more lasting vitality.
【學(xué)位授予單位】：河南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：J954
【參考文獻】
相關(guān)期刊論文 前2條
1 劉斌;;產(chǎn)業(yè)化·國際化·本土化——從迪斯尼看中國動畫[J];中國廣播電視學(xué)刊;2007年04期
2 林小勇;;我國動漫產(chǎn)業(yè)發(fā)展的幾點思考與建議[J];中國廣播電視學(xué)刊;2007年05期
相關(guān)博士學(xué)位論文 前1條
1 李濤;美、日百年動畫形象研究[D];四川大學(xué);2007年
本文編號：2331446
本文鏈接：http://sikaile.net/wenyilunwen/dongmansheji/2331446.html
最近更新
教材專著
