【摘要】： 21世紀(jì)的市場(chǎng)競(jìng)爭(zhēng),是科學(xué)技術(shù)的競(jìng)爭(zhēng),同時(shí)也是工業(yè)品外觀設(shè)計(jì)的競(jìng)爭(zhēng),面對(duì)這種國(guó)際環(huán)境,我們必須把中國(guó)的經(jīng)濟(jì)增長(zhǎng)置于國(guó)際相互依存與相互影響的關(guān)系中去加以理解和把握,來(lái)找到更加有利于中國(guó)經(jīng)濟(jì)增長(zhǎng)的方式,來(lái)實(shí)現(xiàn)經(jīng)濟(jì)快速可持續(xù)增長(zhǎng)。當(dāng)前從我國(guó)工業(yè)品外觀設(shè)計(jì)的現(xiàn)狀,國(guó)家政府和企業(yè)界已經(jīng)意識(shí)到“中國(guó)制造”必須走向“中國(guó)創(chuàng)造”,自主創(chuàng)新與品牌塑造將成為中國(guó)企業(yè)下步的關(guān)注點(diǎn),工業(yè)品外觀設(shè)計(jì)是提高產(chǎn)品品質(zhì)的一條重要路徑,設(shè)計(jì)可以提高產(chǎn)品的附加價(jià)值,國(guó)家應(yīng)該制定相應(yīng)的工業(yè)品外觀設(shè)計(jì)戰(zhàn)略來(lái)扶持中國(guó)制造業(yè)企業(yè)的發(fā)展,所以,國(guó)內(nèi)工業(yè)品外觀設(shè)計(jì)界應(yīng)有所作為,必須開(kāi)始正視自身的問(wèn)題和擴(kuò)寬國(guó)際化視野,借鑒國(guó)內(nèi)外成功的經(jīng)驗(yàn),工業(yè)品外觀設(shè)計(jì)人才也應(yīng)該得到重視。我國(guó)的工業(yè)產(chǎn)品才能躋身廣闊的世界市場(chǎng),市場(chǎng)需要多層次、多門(mén)類的工業(yè)品外觀設(shè)計(jì)人才,工業(yè)品外觀設(shè)計(jì)人才在未來(lái)有極大的升值潛力。 由于湖北省是正在崛起的中部大省,在電力產(chǎn)業(yè)、鋼鐵產(chǎn)業(yè)、船舶業(yè)、汽車(chē)制造業(yè)、橋梁建筑業(yè)、化工業(yè)等重要產(chǎn)業(yè)湖北省經(jīng)濟(jì)發(fā)展的支柱產(chǎn)業(yè),也是湖北省工業(yè)實(shí)現(xiàn)產(chǎn)業(yè)化的主要任務(wù)。要提升和改造這些產(chǎn)業(yè),必須依靠工業(yè)技術(shù)創(chuàng)新。其中具有代表性的首先是武漢作為創(chuàng)意產(chǎn)業(yè)的引導(dǎo)者,在遵循文化創(chuàng)意為主題發(fā)起的“珞珈創(chuàng)意園”正逐漸形成。還有正在醞釀中的武漢·中國(guó)光谷文化傳媒創(chuàng)意產(chǎn)業(yè)園,將突破“動(dòng)漫基地”的范疇,成為融合數(shù)字動(dòng)漫、影視動(dòng)漫、影音娛樂(lè)、主題樂(lè)園、展覽展示以及出版教育等方面的一個(gè)發(fā)展平臺(tái)。為此,園區(qū)擬引進(jìn)100家以上相關(guān)企業(yè)入駐。更值得慶幸的是在設(shè)計(jì)行業(yè),設(shè)計(jì)正在迅速發(fā)展的武昌,去年設(shè)計(jì)企業(yè)經(jīng)營(yíng)收入超過(guò)30億元,稅收過(guò)2億元。今年上半年,也正式提出成立武昌地區(qū)設(shè)計(jì)產(chǎn)業(yè)聯(lián)盟,打造“中部設(shè)計(jì)產(chǎn)業(yè)基地”。同時(shí)我們也應(yīng)該看到我省工業(yè)品外觀設(shè)計(jì)的發(fā)展也存在缺陷和不足,其中工業(yè)品外觀設(shè)計(jì)的重視程度不夠和企業(yè)缺乏創(chuàng)新能力。歷史經(jīng)驗(yàn)證明,這樣下去我省工業(yè)品外觀設(shè)計(jì)的產(chǎn)品最終會(huì)在國(guó)內(nèi)市場(chǎng)上產(chǎn)品日新月異的變化中將處于被動(dòng)和落后的地位,失去競(jìng)爭(zhēng)優(yōu)勢(shì)。現(xiàn)在由于我省的工業(yè)品外觀設(shè)計(jì)水平已經(jīng)滯后于經(jīng)濟(jì)發(fā)展和技術(shù)進(jìn)步,所以才須要呼吁來(lái)引起廣泛重視。因此,本研究通過(guò)對(duì)國(guó)內(nèi)外,省內(nèi)外工業(yè)品外觀設(shè)計(jì)發(fā)展研究的基礎(chǔ)上,結(jié)合我省的工業(yè)品外觀設(shè)計(jì)專利的發(fā)展現(xiàn)狀,為我省的工業(yè)品外觀設(shè)計(jì)發(fā)展提出發(fā)展的建議和對(duì)策。
[Abstract]:The market competition in the 21st century is not only the competition of science and technology, but also the competition of the design of industrial products. We must understand and grasp China's economic growth in the relationship between international interdependence and mutual influence to find a more favorable way for China's economic growth to achieve rapid and sustainable economic growth. At present, from the current situation of industrial design in China, the national government and the business community have realized that "made in China" must go to "Chinese creation", and independent innovation and brand building will become the next focus of Chinese enterprises. Industrial product design is an important way to improve product quality. Design can improve the added value of products. The country should formulate corresponding industrial product design strategy to support the development of Chinese manufacturing enterprises. The domestic industrial appearance design circles should do something, must begin to face up to their own problems and broaden the international field of vision, draw lessons from the successful experience at home and abroad, industrial design talents should also be paid attention to. China's industrial products can enter the broad world market, the market needs multi-level, multi-category industrial design talents, industrial design talents in the future has a great potential for appreciation. As Hubei Province is a rising central province, it is a pillar industry of Hubei's economic development in such important industries as electric power industry, iron and steel industry, ship industry, automobile manufacturing industry, bridge construction industry, chemical industry, and so on. Also is the main task that Hubei province industry realizes industrialization. To upgrade and transform these industries, we must rely on industrial technological innovation. The representative one is that Wuhan, as the guide of creative industry, is gradually forming the "Luojia creative garden" which follows the theme of cultural creativity. There is also the Wuhan Optical Valley Cultural and Creative Industry Park in Wuhan, which will break through the category of "animation base" and become a fusion of digital animation, film and television animation, audio and video entertainment, theme park, Exhibition and publishing education and other aspects of the development platform. To this end, the park intends to introduce more than 100 related enterprises. More fortunate is in the design industry, design is developing rapidly in Wuchang, last year design enterprises operating income of more than 3 billion yuan, tax revenue of more than 200 million yuan. The first half of this year, also formally proposed the establishment of Wuchang design industry alliance, to create a "central design industry base." At the same time, we should also see that the development of industrial design in our province also has defects and deficiencies, in which the degree of attention to industrial design and the lack of innovation ability of enterprises. Historical experience has proved that the products of industrial design in our province will eventually be in a passive and backward position and lose their competitive advantage in the rapid changes of products in the domestic market. At present, the level of industrial appearance design in our province has lagged behind the economic development and technological progress, so it is necessary to call for wide attention. Therefore, on the basis of the research on the development of industrial design both at home and abroad and at home and abroad, combined with the present situation of industrial design patent in our province, this study puts forward some suggestions and countermeasures for the development of industrial design in our province.
【學(xué)位授予單位】：武漢理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類號(hào)】：G306.3

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