長沙市動漫產(chǎn)業(yè)集群發(fā)展的扶持政策研究
發(fā)布時間:2018-08-20 15:08
【摘要】: 目前,動漫產(chǎn)業(yè)已發(fā)展成龐大產(chǎn)業(yè)集群和消費市場,全球形成了美、日、韓三足鼎立的動漫市場格局。近幾年,長沙市動漫產(chǎn)業(yè)發(fā)展迅速,已成為國內(nèi)最大的原創(chuàng)動漫產(chǎn)業(yè)基地,動漫產(chǎn)業(yè)集群發(fā)展條件已初步具備,但仍面臨著產(chǎn)業(yè)定位誤區(qū)、從業(yè)人員不合理、扶持力度不足等諸多現(xiàn)實障礙。 本文在全面闡述動漫產(chǎn)業(yè)集群相關概念和內(nèi)涵的基礎上,闡述了長沙市動漫產(chǎn)業(yè)集群發(fā)展的現(xiàn)狀,并對長沙市動漫產(chǎn)業(yè)集群發(fā)展的可行性及現(xiàn)實障礙進行分析,然后通過對國內(nèi)外動漫產(chǎn)業(yè)集群發(fā)展模式與政府扶持特點的比較研究,得出對長沙市動漫產(chǎn)業(yè)集群發(fā)展的一些啟示。在以上的分析研究之上,提出長沙市政府扶持動漫產(chǎn)業(yè)集群發(fā)展所應采取的政策,包括:加強高端人才的培養(yǎng);加強規(guī)劃和整合資源優(yōu)勢;加大政府資金扶持與領導力度;建設平臺與技術支撐;加強創(chuàng)意產(chǎn)業(yè)園區(qū)建設;區(qū)域品牌戰(zhàn)略。
[Abstract]:At present, the animation industry has developed into a huge industrial cluster and consumer market, the global formation of the United States, Japan, South Korea three-foot animation market pattern. In recent years, Changsha animation industry has developed rapidly, has become the largest original animation industry base in China, animation industry cluster development conditions have been initially available, but still face industry positioning errors, employees unreasonable, Insufficient support and many other practical obstacles. On the basis of expounding the concept and connotation of animation industry cluster, this paper expounds the current situation of Changsha animation industry cluster development, and analyzes the feasibility and practical obstacles of Changsha animation industry cluster development. Then through the comparative study on the development mode of animation industry cluster and the characteristics of government support, the author draws some enlightenment to the development of Changsha animation industry cluster. On the basis of the above analysis and research, this paper puts forward the policies that should be adopted by the government of Changsha to support the development of animation industry cluster, including: strengthening the cultivation of high-end talents; strengthening the planning and integration of resource advantages; increasing government financial support and leadership; Construction platform and technical support; strengthen creative industry park construction; regional brand strategy.
【學位授予單位】:中南大學
【學位級別】:碩士
【學位授予年份】:2009
【分類號】:D67;F719;F279.27
本文編號:2194077
[Abstract]:At present, the animation industry has developed into a huge industrial cluster and consumer market, the global formation of the United States, Japan, South Korea three-foot animation market pattern. In recent years, Changsha animation industry has developed rapidly, has become the largest original animation industry base in China, animation industry cluster development conditions have been initially available, but still face industry positioning errors, employees unreasonable, Insufficient support and many other practical obstacles. On the basis of expounding the concept and connotation of animation industry cluster, this paper expounds the current situation of Changsha animation industry cluster development, and analyzes the feasibility and practical obstacles of Changsha animation industry cluster development. Then through the comparative study on the development mode of animation industry cluster and the characteristics of government support, the author draws some enlightenment to the development of Changsha animation industry cluster. On the basis of the above analysis and research, this paper puts forward the policies that should be adopted by the government of Changsha to support the development of animation industry cluster, including: strengthening the cultivation of high-end talents; strengthening the planning and integration of resource advantages; increasing government financial support and leadership; Construction platform and technical support; strengthen creative industry park construction; regional brand strategy.
【學位授予單位】:中南大學
【學位級別】:碩士
【學位授予年份】:2009
【分類號】:D67;F719;F279.27
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