【摘要】：跨媒體傳播是動漫文化內(nèi)容產(chǎn)品的重要傳播特征。我國動漫文化產(chǎn)業(yè)在受到日本及美國的跨媒體傳播模式影響的同時,也在文化發(fā)展及產(chǎn)業(yè)實踐中形成了特有的本土動漫產(chǎn)品跨媒體應(yīng)用形態(tài)。日本動漫產(chǎn)業(yè)的MAG模式促使我國形成了本土動漫迷文化圈的小眾核心動漫消費形態(tài);美國的西海岸模式則為我國動漫產(chǎn)業(yè)提供了大眾文化消費范例。我國動漫產(chǎn)業(yè)依據(jù)本土市場特征形成的豐富而有效的本土化跨媒體應(yīng)用策略成為我國動漫及文化內(nèi)容產(chǎn)業(yè)發(fā)展的重要保障。
[Abstract]:Cross-media communication is an important communication feature of animation cultural content products. China's animation culture industry is affected by the cross-media communication mode of Japan and the United States, but also forms a unique cross-media application form in the cultural development and industrial practice. The MAG model of Japanese animation industry makes our country form the minority core consumption pattern of local fan culture circle, while the west coast mode of the United States provides the mass culture consumption model for China's animation industry. The rich and effective cross-media application strategy of Chinese animation industry based on the local market characteristics has become an important guarantee for the development of animation and cultural content industry in China.
【作者單位】： 中國傳媒大學(xué);
【分類號】：G124

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1 蔣曉麗;石磊;;培育跨地域跨媒體傳媒集團(tuán)的路徑選擇[J];廣州大學(xué)學(xué)報(社會科學(xué)版);2008年02期

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