本文選題：動(dòng)漫產(chǎn)業(yè)鏈 + 動(dòng)漫形象　； 參考：《揚(yáng)州大學(xué)》2011年碩士論文

【摘要】：我國(guó)具有廣闊的動(dòng)漫潛在消費(fèi)市場(chǎng)、豐富的文化資源、深厚的歷史積淀以及國(guó)家政策的大力扶持,動(dòng)漫產(chǎn)業(yè)仍然難以迅速成為獨(dú)立并強(qiáng)大的支柱產(chǎn)業(yè),原因之一是我國(guó)動(dòng)漫產(chǎn)業(yè)的發(fā)展中仍然存在著諸多阻礙,特別是現(xiàn)有的知識(shí)產(chǎn)權(quán)保護(hù)機(jī)制不力,這一關(guān)鍵問(wèn)題沒(méi)有解決,任何扶持都是杯水車薪。因此,筆者主張將動(dòng)漫產(chǎn)業(yè)鏈中的商品化權(quán)作為一項(xiàng)獨(dú)立的知識(shí)產(chǎn)權(quán)納入知識(shí)產(chǎn)權(quán)體系中來(lái),以便更加完善地保障動(dòng)漫產(chǎn)業(yè)的健康發(fā)展,維護(hù)權(quán)利人的各項(xiàng)利益,鼓勵(lì)智力勞動(dòng)和產(chǎn)業(yè)創(chuàng)新。 在全球范圍中,動(dòng)漫產(chǎn)業(yè)已是美國(guó)、日本、歐盟等的支柱產(chǎn)業(yè),這些國(guó)家正不斷健全動(dòng)漫產(chǎn)業(yè)鏈中的商品化權(quán)保護(hù)制度。尤其是日本,為順應(yīng)經(jīng)濟(jì)社會(huì)的發(fā)展和信息技術(shù)的進(jìn)步以及擴(kuò)大權(quán)利人的權(quán)利,在知識(shí)產(chǎn)權(quán)立國(guó)戰(zhàn)略之下審視修訂著作權(quán)法等法律,作為實(shí)施日本知識(shí)產(chǎn)權(quán)戰(zhàn)略、振興日本經(jīng)濟(jì)、提高日本產(chǎn)業(yè)國(guó)際競(jìng)爭(zhēng)力系列法律的一部分,自2003年以來(lái)頻繁修改著作權(quán)法,至今7年問(wèn)共修法13次。本文總結(jié)和梳理美、日等國(guó)的經(jīng)驗(yàn),以期對(duì)我國(guó)動(dòng)漫產(chǎn)業(yè)鏈中的商品化權(quán)的保護(hù)有參考價(jià)值和借鑒意義。 正文分為五部分： 文章的第一部分介紹了動(dòng)漫、動(dòng)漫產(chǎn)業(yè)、動(dòng)漫產(chǎn)業(yè)鏈的基本概念及動(dòng)漫產(chǎn)業(yè)的基本結(jié)構(gòu),為接下來(lái)問(wèn)題的提出奠定基礎(chǔ)。 文章的第二部分分析了在動(dòng)漫產(chǎn)業(yè)鏈中的知識(shí)產(chǎn)權(quán)法律制度保護(hù)的重要性及存在的問(wèn)題。我國(guó)動(dòng)漫產(chǎn)業(yè)目前面臨的盜版猖獗問(wèn)題,嚴(yán)重影響動(dòng)漫企業(yè)和動(dòng)漫產(chǎn)業(yè)的可持續(xù)發(fā)展,說(shuō)明知識(shí)產(chǎn)權(quán)保護(hù)制度對(duì)我國(guó)動(dòng)漫產(chǎn)業(yè)發(fā)展起著至關(guān)重要的作用。通過(guò)分析我國(guó)現(xiàn)行的知識(shí)產(chǎn)權(quán)法律制度,發(fā)現(xiàn)對(duì)動(dòng)漫產(chǎn)業(yè)鏈中應(yīng)有的商品化權(quán)均不能提供充分的保護(hù)。 文章的第三部分主要分析動(dòng)漫產(chǎn)業(yè)鏈中的商品化權(quán)的社會(huì)根源和理論根據(jù)。形象經(jīng)濟(jì)時(shí)代的到來(lái)為動(dòng)漫產(chǎn)業(yè)鏈中的商品化權(quán)的出現(xiàn)提供了廣泛的社會(huì)基礎(chǔ)。對(duì)于一項(xiàng)新生的權(quán)利,理論上的正當(dāng)性是其存在、發(fā)展的前提。動(dòng)漫產(chǎn)業(yè)鏈中的商品化權(quán)的設(shè)立是由法的自由、正義、秩序價(jià)值和法的規(guī)范作用決定的。設(shè)立動(dòng)漫產(chǎn)業(yè)鏈中的商品化權(quán),是增強(qiáng)法律的透明性,指引市場(chǎng)主體對(duì)行為的預(yù)測(cè)和評(píng)價(jià),規(guī)范市場(chǎng)主體行為,維護(hù)市場(chǎng)秩序的迫切需要。同時(shí),動(dòng)漫形象標(biāo)識(shí)的創(chuàng)作者通過(guò)自己的智力勞動(dòng)創(chuàng)造出動(dòng)漫形象標(biāo)識(shí),創(chuàng)作者理應(yīng)就其創(chuàng)造的動(dòng)漫形象標(biāo)識(shí)取得財(cái)產(chǎn)權(quán),而這種基于勞動(dòng)取得的財(cái)產(chǎn)權(quán)可以溯源至一個(gè)人對(duì)其身體享有的自然權(quán)利,洛克的勞動(dòng)理論為動(dòng)漫產(chǎn)業(yè)鏈中的商品化權(quán)提供了基礎(chǔ)性的理論根據(jù)。 文章的第四部分是對(duì)動(dòng)漫產(chǎn)業(yè)鏈中的商品化權(quán)保護(hù)的比較法研究。通過(guò)分析比較美日等國(guó)家在保護(hù)模式、保護(hù)對(duì)象、保護(hù)期限、侵權(quán)認(rèn)定標(biāo)準(zhǔn)、損害賠償標(biāo)準(zhǔn)方面的具體做法,肯定其中合理性的一面,也指出其中的某些不足,從而為我國(guó)動(dòng)漫產(chǎn)業(yè)鏈中的商品化權(quán)的制度構(gòu)建提供參考價(jià)值和借鑒意義。 文章的第五部分是對(duì)我國(guó)動(dòng)漫產(chǎn)業(yè)鏈中的商品化權(quán)保護(hù)制度的構(gòu)建。這部分從制度構(gòu)建的基本原則、具體制度設(shè)計(jì)、立法規(guī)劃三個(gè)方面進(jìn)行論述。制度構(gòu)建的基本原則是利益平衡原則,具體表現(xiàn)在：法律在對(duì)動(dòng)漫產(chǎn)業(yè)鏈中的商品化權(quán)利人賦予權(quán)利、保護(hù)其合法利益,同時(shí)對(duì)其權(quán)利設(shè)定限制。具體的制度設(shè)計(jì)將從主體、客體、侵權(quán)行為類型、侵權(quán)行為構(gòu)成要件、侵權(quán)認(rèn)定標(biāo)準(zhǔn)、侵權(quán)責(zé)任承擔(dān)、保護(hù)期限和權(quán)利限制幾個(gè)方面進(jìn)行詳細(xì)界定。立法規(guī)劃分為兩步：現(xiàn)階段可以通過(guò)修改《著作權(quán)法》、《反不正當(dāng)競(jìng)爭(zhēng)法》、《侵權(quán)責(zé)任法》及出臺(tái)相關(guān)的司法解釋對(duì)商品化權(quán)予以規(guī)定；條件成熟時(shí)將商品化權(quán)納入民法典中并單獨(dú)制定《商品化權(quán)保護(hù)法》。
[Abstract]:China has a wide range of potential consumer market for animation, rich cultural resources, profound historical accumulation and strong support from national policies. The animation industry is still difficult to quickly become an independent and powerful pillar industry. One of the reasons is that there are still many obstacles in the development of China's animation industry, especially the existing protection of intellectual property rights. This key problem is not solved, and the key problem is not solved, and any support is a cup of water. Therefore, the author advocates that the merchandising right of the animation industry chain is incorporated into the intellectual property system as an independent intellectual property right, so as to ensure the healthy development of the animation industry, safeguard the interests of the rights holders, and encourage intellectual labor. And industrial innovation.
In the global scope, the animation industry is the pillar industry of the United States, Japan and the European Union. These countries are constantly improving the protection system of the merchandising rights in the animation industry chain. Especially in Japan, it examines the revision of the economic and social development, the progress of information technology and the expansion of the rights of the rights holders. As a part of the implementation of the Japanese intellectual property strategy, the revitalization of Japanese economy and the improvement of the international competitiveness of Japan, the law has been frequently amended since 2003. 7 years since 2003, the law has been amended 13 times. This article summarizes and combs the experience of the United States, Japan and other countries, with a view to the commercialization rights of China's animation industry chain. The protection has the reference value and the reference significance.
The text is divided into five parts:
The first part of the article introduces the basic concepts of animation industry, animation industry chain and the basic structure of animation industry, which lays the foundation for the following problems.
The second part of the article analyzes the importance and problems of the protection of intellectual property legal system in the animation industry chain. The current rampant problem of piracy in the animation industry in China has seriously affected the sustainable development of animation and animation industry. It shows that the system of intellectual property protection plays a crucial role in the development of China's animation industry. By analyzing the current legal system of intellectual property in China, we find that the right to merchandising in the animation industry chain can not be adequately protected.
The third part of the article mainly analyzes the social root and theoretical basis of the merchandising right in the animation industry chain. The arrival of the era of the image economy provides a broad social basis for the emergence of the merchandising right in the animation industry chain. For a new student's right, the theoretical legitimacy is its existence and the premise of development. The establishment of merchandising right is determined by the freedom of law, justice, value of order and the function of law. The establishment of merchandising right in the animation industry chain is to strengthen the transparency of the law, guide the market subject to predict and evaluate the behavior, standardize the behavior of the market subject and maintain the urgent need of the market order. At the same time, the creation of the cartoon image logo The creator should create the identity of the cartoon image through his own intellectual labor, and the creator should get property right on the cartoon image logo created by it, and the property right based on labor can be traced back to the natural rights of a person to his body. Rock's labor theory provides the basis for the merchandising right in the animation industry chain. The theory is based.
The fourth part of the article is the comparative study of the protection of the merchandising right in the animation industry chain. Through the analysis and comparison of the specific practices of the United States and Japan in the protection mode, the protection object, the duration of protection, the standard of tort identification and the damage compensation standard, it affirms the rationality of it and points out some of the shortcomings, thus it will move to our country. The construction of the system of merchandising right in the diffuse industry chain provides reference value and reference significance.
The fifth part of the article is the construction of the protection system of the merchandising right in the Chinese animation industry chain. This part discusses the basic principles of the system construction, the specific system design and the legislative plan in three aspects. The basic principle of the system construction is the principle of interest balance, which is concretely manifested in the commercialization rights of the law in the animation industry chain. People give rights, protect their legitimate interests and set restrictions on their rights. The specific system design will be defined in detail from the main body, the object, the type of tort, the constitutive requirements of tort, the standard of tort, the liability for tort, the period of protection and the limitation of rights. The legislative plan is divided into two steps: the present stage can be passed through The copyright law >, the law of anti unfair competition, the law of tort, the law of tort and the relevant judicial explanations stipulate the right to commercialization; when the conditions are ripe, the right of commercialization is incorporated into the civil code and the law on the protection of commercialized rights is more than.
【學(xué)位授予單位】：揚(yáng)州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：D923;D922.294

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