本文選題：名人演繹 + ACG產(chǎn)業(yè)　； 參考：《南京藝術(shù)學(xué)院》2011年碩士論文

【摘要】：在這科技日益創(chuàng)新的時(shí)代,動(dòng)漫產(chǎn)品以一種全新的形式逐漸融入人們的日常生活,帶給人們精神上的愉悅,并能帶來巨大的經(jīng)濟(jì)利潤。本文以名人效應(yīng)這一獨(dú)特視角為出發(fā)點(diǎn),對(duì)用名人效應(yīng)開發(fā)的動(dòng)漫產(chǎn)品進(jìn)行概念界定,通過探析名人效應(yīng)和動(dòng)漫產(chǎn)品之間的關(guān)系,歸納名人效應(yīng)下動(dòng)漫產(chǎn)品的開發(fā)價(jià)值,重點(diǎn)對(duì)比中、美、日、韓等國的典型案例,梳理這類產(chǎn)品的開發(fā)現(xiàn)狀,總結(jié)出此類產(chǎn)品的發(fā)展趨勢(shì)以及國內(nèi)目前取得的成績和存在的問題,并力圖分析出應(yīng)對(duì)措施。本文不僅是對(duì)既有研究的補(bǔ)充,也為國產(chǎn)名人效應(yīng)下的動(dòng)漫產(chǎn)品走向成熟提供一些建設(shè)性的意見。
[Abstract]:In this era of science and technology innovation, animation products gradually integrate into people's daily life in a new form, bring people spiritual pleasure, and can bring huge economic profits. This article takes the celebrity effect as the starting point of view, defines the concept of the animation product developed with the celebrity effect, by analyzing the relationship between the celebrity effect and the animation product, sums up the development value of the animation product under the celebrity effect. By comparing the typical cases of America, Japan, Korea and other countries, this paper summarizes the development trend of this kind of products, the achievements and problems in our country, and tries to analyze the countermeasures. This paper is not only a supplement to the existing research, but also provides some constructive suggestions for the mature animation products under the domestic celebrity effect.
【學(xué)位授予單位】：南京藝術(shù)學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：F713.8

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 杜彬;動(dòng)漫形象在服裝品牌推廣中的應(yīng)用研究[D];浙江理工大學(xué);2012年

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本文編號(hào)：2070417