本文選題：漫迷群體 + 消費(fèi)行為��； 參考：《中南大學(xué)》2007年碩士論文

【摘要】： 中國漫迷的產(chǎn)生始于20世紀(jì)80年代,源于日本動漫的大量傳入。21世紀(jì)初,在中國的許多城市,漫迷已開始逐漸成為一個成熟的群體,長沙作為中國動漫產(chǎn)業(yè)發(fā)展較好的城市之一,其漫迷群體已經(jīng)有了相當(dāng)?shù)囊?guī)模,這一群體的消費(fèi)行為正在影響著長沙市乃至湖南省動漫產(chǎn)品及動漫周邊產(chǎn)品的消費(fèi)。然而,我國動漫研究領(lǐng)域的理論研究還十分缺乏,對于漫迷群體的研究也還處于起步階段,對這一群體的特征、消費(fèi)方式、動機(jī)等特點(diǎn)都不甚了解,這對于動漫及其周邊產(chǎn)業(yè)的發(fā)展都是極為不利的。鑒于此,作者鎖定長沙市漫迷群體消費(fèi)行為進(jìn)行研究。 本文對漫迷群體等幾個重要概念進(jìn)行了界定,分析了日本、美國、韓國三個動漫大國和我國漫迷群體以及我國動漫典型城市漫迷群體的形成及特征,并結(jié)合問卷調(diào)查和訪談等方式,利用描述性統(tǒng)計(jì)、列聯(lián)表分析等方法,研究了長沙市漫迷群體對動漫產(chǎn)品的消費(fèi)行為的影響因素以及漫迷群體的動漫產(chǎn)品購買頻次、渠道、支出等內(nèi)容。考慮到動漫周邊產(chǎn)品在動漫產(chǎn)業(yè)中的重要性,論文進(jìn)一步利用因子分析和聚類分析等方法研究了長沙市漫迷群體對動漫周邊產(chǎn)品的消費(fèi)情況。最后,在上述研究分析后得出有價值的結(jié)論,旨在為動漫企業(yè)決策提供參考依據(jù),推動我國動漫產(chǎn)業(yè)的發(fā)展。
[Abstract]:The emergence of Chinese fanatics began in the 1980s, with a large number of Japanese anime coming into the early 2000s. In many cities in China, fans have gradually become a mature group. Changsha, as one of the cities with better development of animation industry in China, has a considerable scale of its fans. The consumption behavior of this group is affecting the consumption of animation products and animation peripheral products in Changsha and even Hunan Province. However, the theoretical research in the field of animation research in China is still very scarce, and the study of the group of fans is still in its infancy, and the characteristics of this group, such as consumption mode, motivation and so on, are not well understood. This is extremely unfavorable to the development of animation and its surrounding industries. In view of this, the author focuses on the consumption behavior of diffuse fans in Changsha. This paper defines several important concepts, such as mannerism group, and analyzes the formation and characteristics of three major animation countries, Japan, the United States and South Korea, as well as our country's mannerism groups and the typical animation cities in China. Combined with questionnaire survey and interview, using descriptive statistics, column table analysis and other methods, this paper studies the influencing factors of the consumer behavior of cartoon products, as well as the frequency and channel of cartoon products purchase. Expenditure, etc. Considering the importance of anime peripheral products in the animation industry, this paper further uses factor analysis and cluster analysis to study the consumption of animation peripheral products by fans in Changsha. Finally, after the above research and analysis, a valuable conclusion is drawn, in order to provide a reference for the decision of animation enterprises, and promote the development of animation industry in China.
【學(xué)位授予單位】：中南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2007
【分類號】：F224;F719.5

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 吳林;;中國漫畫期刊的營銷策略與競爭力分析[J];中國傳媒科技;2012年14期

相關(guān)碩士學(xué)位論文 前3條

1 馬茜;我國漫迷對中日動漫的感知差異研究[D];中南大學(xué);2010年

2 吳蓓;中國動漫期刊競爭力與競爭策略研究[D];湖南師范大學(xué);2010年

3 嚴(yán)晨;中國動漫明星廣告潛力研究[D];南昌大學(xué);2012年

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本文編號：2055420