打造集大成的中國(guó)動(dòng)漫產(chǎn)業(yè)鏈,從動(dòng)漫出版做起
發(fā)布時(shí)間:2018-06-06 22:47
本文選題:產(chǎn)業(yè)鏈條 + 動(dòng)畫形象; 參考:《出版廣角》2012年06期
【摘要】:我們的動(dòng)漫產(chǎn)業(yè)發(fā)展,必須將贏利支點(diǎn)從頻道播出轉(zhuǎn)變過(guò)來(lái),重新認(rèn)識(shí)和評(píng)估漫畫作為整個(gè)產(chǎn)業(yè)鏈基礎(chǔ)的重要性,積極開發(fā)漫畫出版資源,通過(guò)漫畫平臺(tái)不斷試錯(cuò),從中取得讀者們最喜愛的內(nèi)容素材,進(jìn)而投入市場(chǎng)作多渠道開發(fā),才有可能建立起良性循環(huán)的贏利模式,進(jìn)而形成獨(dú)特的中國(guó)式動(dòng)漫產(chǎn)業(yè)鏈條。
[Abstract]:In the development of our animation industry, we must change the profit fulcrum from the channel broadcast, re-recognize and evaluate the importance of comics as the foundation of the entire industrial chain, actively develop comic publishing resources, and constantly try and make mistakes through the comic book platform. It is possible to establish a favorable profit pattern and form a unique Chinese animation industry chain by obtaining the most favorite content materials from the readers and then putting them into the market for multi-channel development.
【分類號(hào)】:G124
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