本文選題：新媒體 + 《我叫MT》��； 參考：《陜西師范大學(xué)》2011年碩士論文

【摘要】：隨著互聯(lián)網(wǎng)技術(shù)的悄然興起,以互聯(lián)網(wǎng)和無線互聯(lián)網(wǎng)為代表的新媒介異軍突起,它們不僅繼承了原有媒介的特性,將文字、圖畫、圖像、聲音等多種載體有機合成,作用于受眾的視覺和聽覺神經(jīng),同時也體現(xiàn)出信息傳播速度越來越快,覆蓋面越來越廣,傳播的形式趨于多樣化的特點,新的媒體格局也由此開始形成。筆者認為,新媒體格局的形成,在某種程度上預(yù)示著一個新的媒體時代的到來。在這種新媒體環(huán)境的影響下,網(wǎng)絡(luò)動畫的創(chuàng)作和傳播自然也顯現(xiàn)出了與傳統(tǒng)動畫不同的特點。研究并發(fā)現(xiàn)這些特點,對于了解網(wǎng)絡(luò)動畫的處境和生存空間,明確網(wǎng)絡(luò)動畫與傳統(tǒng)動畫的區(qū)別,展望網(wǎng)絡(luò)動畫的發(fā)展方向具有重要意義。新媒體環(huán)境下,文藝作品的最大特點是跨媒介傳播,是同一個內(nèi)容,而不同形式的文藝作品通過各種媒體在同一個舞臺上爭芳斗艷的傳播過程。網(wǎng)絡(luò)動畫依賴于網(wǎng)絡(luò)為主要傳播媒介,自然受到了新媒體環(huán)境的影響較深,在這個背景下,同一種作品以不同的傳媒方式來呈現(xiàn)在人們面前,使人們目不暇接的享受著各種媒體帶來的視覺盛宴和娛樂大餐。從網(wǎng)絡(luò)到游戲,從網(wǎng)絡(luò)到動畫,從網(wǎng)絡(luò)到一切。筆者認為正是網(wǎng)絡(luò)提供了這樣一個媒介環(huán)境,為游戲、動畫、小說以及電影等實現(xiàn)了各種各樣的交互方式。網(wǎng)絡(luò)的發(fā)展,尤其是新媒體環(huán)境的形成,為網(wǎng)絡(luò)動畫提供了必要的技術(shù)支持,為網(wǎng)絡(luò)動畫營造了相應(yīng)的文化背景,同時也改變了動畫的交互方式。 本文試圖以新媒體環(huán)境為背景,重點對網(wǎng)絡(luò)動畫《我叫MT》進行分析,試圖找出網(wǎng)絡(luò)動畫在改編過程中與媒體環(huán)境的關(guān)系,總結(jié)出新媒體環(huán)境對網(wǎng)絡(luò)動畫影響的規(guī)律。通過分析新媒體環(huán)境中折射和反應(yīng)出來的次文化背景,產(chǎn)業(yè)化交互現(xiàn)狀以此來展望Web動畫發(fā)展現(xiàn)狀與前景,通過對比與反思預(yù)測《我教MT》能否成為一個榜樣或者典型來為Web動畫的發(fā)展作出貢獻,同時思考網(wǎng)絡(luò)動畫發(fā)展之路的方向與規(guī)范。 論文的主體分為四個部分。 第一部分是緒論,首先通過百度風(fēng)云榜·動漫搜索的結(jié)果來引出問題,通過分析網(wǎng)絡(luò)動畫的新媒體環(huán)境,明確文章的研究背景；同時對文章整體的研究思路加以說明和介紹,具體介紹選取的研究方式和選取案例的詳細情況。 第二部分是通過對相關(guān)概念的基本闡釋,包括新媒體的概念、Web動畫的概念、ACG時代與次文化以及Web動畫《我叫MT》的基本情況,包括創(chuàng)作背景,故事情節(jié),主要角色人物等。在闡釋的過程中主要分析新媒體與Web動畫,新媒體與次文化,Web動畫與次文化之間的關(guān)系,并結(jié)合《我叫MT》的實例,得出新媒體壞境對Web動畫的主要影響。筆者認為,新媒體環(huán)境對Web動畫的影響主要體現(xiàn)在三個方面：第一、新媒體環(huán)境為網(wǎng)絡(luò)動畫提供了必要的技術(shù)支持,第二新媒體環(huán)境為網(wǎng)絡(luò)動畫營造了相應(yīng)的文化背景,第三、新媒體環(huán)境改變了網(wǎng)絡(luò)動畫的交互方式。 第三部分,也就是論文的第三、四章,主要進行內(nèi)容分析和個案研究。在第三章中,主要借用編劇學(xué)和視聽語言等影視理論,運用內(nèi)容分析法對《我叫MT》進行內(nèi)容分析,包括顯性內(nèi)容分析和隱形內(nèi)容分析。第四章主要對《我叫MT》的,互動模式進行解讀,包括ACG互動,EMF互動等。 第四部分,是文章的第五章,主要通過分析《我叫MT》的優(yōu)點和不足之處,提出一些相應(yīng)的建議,通過思考網(wǎng)絡(luò)動畫發(fā)展之路的方向與規(guī)范對網(wǎng)絡(luò)動畫的未來做一些份內(nèi)的展望。
[Abstract]:With the advent of Internet technology, the new media, represented by the Internet and wireless Internet, have not only inherited the characteristics of the original media, but also organically synthesize various carriers, such as words, pictures, images, and sound, and act on the audience's visual and auditory nerves, as well as the faster and faster information spread. In the author's opinion, the formation of the new media pattern indicates the arrival of a new media era. Under the influence of this new media environment, the creation and dissemination of network animation naturally shows the traditional animation. The study and discovery of these characteristics are of great significance for understanding the situation and living space of network animation, identifying the difference between the network animation and the traditional animation, and looking forward to the development direction of the network animation. Under the new media environment, the greatest feature of the literary works is the transmission of the cross media, the same content, and the different forms of literature and art. The network animation depends on the network as the main media, and is deeply influenced by the new media environment. In this context, the same kind of work is presented in front of the people in different media, so that people are enjoying the various media. From the network to the game, from the network to the animation, from the network to everything, I think it is the network that provides such a media environment for games, animations, novels and films. The development of the network, especially the formation of the new media environment, provides the necessary information for the network animation. The technical support has created a corresponding cultural background for network animation, and has also changed the way of animation interaction.
This article attempts to take the new media environment as the background, focusing on the analysis of the network animation < I called MT>, trying to find out the relationship between the network animation and the media environment in the process of adaptation, and summarize the rules of the influence of the new media environment on the network animation. Through the analysis of the subcultural background of the refraction and reverse in the new media environment, the status of the industrialization interaction. This is to look into the current situation and Prospect of Web animation. Through comparison and reflection, I can predict whether I can teach MT> to become an example or a typical example to contribute to the development of Web animation. At the same time, we think about the direction and specification of the road of the development of the network animation.
The main body of the thesis is divided into four parts.
The first part is the introduction, first through the Baidu wind and cloud search results to lead to the problem, through the analysis of the new media environment of the network animation, clear the research background of the article; at the same time, the whole research ideas of the article are explained and introduced, and the detailed description of the selected research methods and the details of the selection of cases.
The second part is the basic interpretation of the related concepts, including the concept of new media, the concept of Web animation, the ACG era and subculture and the Web animation "I called the basic situation of MT>, including the creation background, the story plot, the main characters and so on. In the process of interpretation, the new media and Web animation, the new media and subculture, Web animation are analyzed." The relationship with subculture, combined with the example I called MT>, draws the main influence of the new media bad environment on the Web animation. The author believes that the influence of the new media environment on the Web animation is mainly embodied in three aspects: first, the new media environment provides the necessary technical support for the network animation, and the second new media environment is created for the network animation. The corresponding cultural background, third, the new media environment has changed the way of network animation interaction.
The third part, namely the third, fourth chapter of the paper, mainly carries on the content analysis and the case study. In the third chapter, mainly uses the screenplay theory and the audiovisual language and so on film and television theory, uses the content analysis method to "I called MT> to carry on the content analysis, including the explicit content analysis and the stealth internal capacity analysis. The fourth chapter is mainly to my call MT>, interactive mode." Line reading, including ACG interaction, EMF interaction, and so on.
The fourth part, the fifth chapter of the article, mainly through the analysis of the advantages and disadvantages I called MT>, put forward some corresponding suggestions, through thinking of the direction and standard of the road of the development of network animation, the future of the network animation in some parts of the outlook.
【學(xué)位授予單位】：陜西師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：J954

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