本文選題：國產(chǎn)動畫電影 + 動畫產(chǎn)業(yè)��； 參考：《重慶工商大學(xué)》2012年碩士論文

【摘要】：20世紀90年代以來，隨著大量美國、日本動畫電影作品的引進，，國內(nèi)動畫電影市場被迅速占據(jù)，國產(chǎn)動畫電影的發(fā)展陷入了低迷，在中國的銀幕上能看到的動畫電影幾乎是好萊塢電影作品，曾經(jīng)輝煌一時的國產(chǎn)動畫電影面臨著難以生存的困境，國產(chǎn)動畫電影的發(fā)展與新中國經(jīng)濟的高速增長形成了鮮明的反差。21世紀以來，隨著中國政府的大力扶持，國產(chǎn)動畫電影逐漸開始復(fù)蘇并展現(xiàn)出前所未有的活力，可以說，中國動畫電影在經(jīng)歷了一個漫長的冬天之后，再次迎來了盼望已久的春天。 本文從動畫電影的概念入手，梳理了國產(chǎn)動畫電影的發(fā)展歷史，概括了新世紀以來國產(chǎn)動畫電影的特點，從文化和經(jīng)濟兩個層面指出當下國產(chǎn)動畫電影的生存語境，從跨文化傳播的角度解析全球化語境下發(fā)展國產(chǎn)動畫電影的意義；從國內(nèi)外動畫電影比較出發(fā)，對不同的創(chuàng)意風(fēng)格和文化表達策略進行分析，并指出國外動畫電影對我國動畫生產(chǎn)、消費文化和受眾造成的影響；積極研究并探索制約國產(chǎn)動畫電影良性發(fā)展的主體因素、內(nèi)容因素和受眾因素；最后落腳點是，通過完善政府政策、堅持自主原創(chuàng)和加快產(chǎn)業(yè)化進程等方面來探討國產(chǎn)動畫電影良性循環(huán)的路徑，從而為我國動畫電影事業(yè)的可持續(xù)發(fā)展盡綿薄之力，為本文之旨要。
[Abstract]:Since the 1990s, with the introduction of a large number of American and Japanese animation films, the domestic animation film market has been rapidly occupied, and the development of domestic animation films has fallen into a downturn. The animated movies that can be seen on Chinese screens are almost Hollywood films. The once glorious domestic animated films are facing a dilemma that is difficult to survive. Since the 21st century, with the vigorous support of the Chinese government, the domestic animation films have gradually begun to recover and show unprecedented vitality. After a long winter, the Chinese animation film has once again ushered in the long-awaited spring. This paper begins with the concept of animation film, combs the development history of domestic animation film, summarizes the characteristics of domestic animation film since the new century, and points out the existing context of domestic animation film from the two aspects of culture and economy. From the perspective of cross-cultural communication, this paper analyzes the significance of developing domestic animated films in the context of globalization, analyzes different creative styles and cultural expression strategies from the comparison of domestic and foreign animated films. It also points out the influence of foreign animation films on animation production, consumption culture and audience in China; actively studies and explores the main body factors, content factors and audience factors that restrict the benign development of domestic animation films; Through perfecting the government policy, insisting on the independent originality and speeding up the process of industrialization, this paper probes into the path of the benign circle of domestic animation film, so as to contribute to the sustainable development of the cause of animation film in our country, and is the aim of this paper.
【學(xué)位授予單位】：重慶工商大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：J954

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本文編號：1985068