本文選題：上海書(shū)評(píng) + 東方早報(bào)�。� 參考：《復(fù)旦大學(xué)》2012年碩士論文

【摘要】：《東方早報(bào)》創(chuàng)辦《上海書(shū)評(píng)》,敏銳捕捉到了人們?cè)诳旃?jié)奏的生活方式下的深層次的文化需求,依托著書(shū)評(píng)與新聞紙的聯(lián)動(dòng)效應(yīng)摸索出了一條新的文化發(fā)展之路。一方面,新聞紙需要書(shū)評(píng)的滋養(yǎng),從而提升自身的綜合競(jìng)爭(zhēng)力；而另一方面,書(shū)評(píng)需要依托新聞紙的影響力和資源優(yōu)勢(shì)來(lái)提升品牌影響力。書(shū)評(píng)與新聞紙之間可以形成一種良性的聯(lián)動(dòng)效應(yīng)。 本文通過(guò)對(duì)《東方早報(bào)·上海書(shū)評(píng)》這一滬上新銳報(bào)紙書(shū)評(píng)進(jìn)行研究,探討新聞紙與書(shū)評(píng)的聯(lián)動(dòng)效應(yīng),不僅能總結(jié)其創(chuàng)刊至今的成功經(jīng)驗(yàn),為其他同類(lèi)報(bào)紙書(shū)評(píng)提供實(shí)際操作經(jīng)驗(yàn)；也能為傳統(tǒng)媒體探尋一條新的文化發(fā)展之道。 本文第一章介紹了作為“母報(bào)”的《東方早報(bào)》的基本情況、受眾定位、成功因素和其創(chuàng)辦《上海書(shū)評(píng)》的原因；第二章主要介紹作為“子報(bào)”的《上海書(shū)評(píng)》的誕生情況、定位、編輯理念等,進(jìn)而在第三章中總結(jié)出“逆勢(shì)而動(dòng)”的《上海書(shū)評(píng)》在新媒體時(shí)代仍能得以制勝并形成自己獨(dú)特品牌的法寶。 在新聞同質(zhì)化日趨嚴(yán)重的現(xiàn)在,新聞紙如何才能提升自己的綜合文化力,書(shū)評(píng)如何在低迷的媒介環(huán)境中保持自己的文化競(jìng)爭(zhēng)力,進(jìn)而開(kāi)辟一條新的文化生存之道?《東方早報(bào)·上海書(shū)評(píng)》的成功經(jīng)驗(yàn)似乎可以給我們提供一些線索。
[Abstract]:The establishment of Shanghai Book Review by the Oriental Morning Post has keenly caught the deep cultural needs of people under the fast-paced way of life and groped out a new way of cultural development relying on the linkage effect of book review and newsprint. On the one hand, newsprint needs the nourishment of book review to enhance its comprehensive competitiveness; on the other hand, book review needs to rely on newsprint's influence and resource advantage to enhance brand influence. Book reviews and newsprint can form a benign linkage effect. Based on the study of Shanghai Book Review of the Oriental Morning Post, this paper probes into the linkage effect of newsprint and book review, which can not only sum up its successful experience since its founding. It can also provide practical experience for other similar newspaper book reviews and explore a new way of cultural development for traditional media. The first chapter introduces the basic situation, audience orientation, success factors and the reasons for the establishment of Shanghai Book Review, and the second chapter mainly introduces the birth of Shanghai Book Review as a sub-newspaper. In the third chapter, the author sums up the magic weapon of Shanghai Book Review which can still win and form its own unique brand in the new media era. At a time when the homogeneity of news is becoming more and more serious, how can newsprint improve its comprehensive cultural strength, and how can book reviews maintain their cultural competitiveness in a depressed media environment? The successful experience of the Oriental Morning Post Shanghai Book Review seems to give us some clues.
【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：G236

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本文編號(hào)：2105749